Welcome to the 270th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including WhatsApp Carts, which will now let you sell multiple products at once to customers in a WhatsApp chat.
We will also take a look at the following social media news topics.
- Instagram is testing timers for Instagram Stories.
- LinkedIn is launching a sales insights tool.
- YouTube wants to help you avoid toxic comments on your channel.
- Twitter is testing out a feature to limit who can reply to your tweets Live.
- New tool: Lately, automatically turn videos into micro-content.
If you missed the last episode of our social media marketing talk show, we discussed Instagram frequently asked questions for businesses and creators.
Social Chatter: Social Media Marketing Talk Show - Episode 270
WhatsApp Carts, One-stop Shopping From A Chat
This week, WhatsApp launched WhatsApp Carts.
With WhatsApp Carts, you can combine multiple products from a WhatsApp chat, and then checkout at one time.
This is really good news if you are interested in allowing WhatsApp in-chat shopping to your customers.
To use WhatsApp Carts, follow these instructions when you are using the WhatsApp Business app.
Simply find the items you want and tap "add to cart". Once your cart is complete, send it as a message to the business.
Now when you are having a conversation with your customers in a WhatsApp chat, customers can make one purchase with multiple items.
WhatsApp Carts are available today.
Why WhatsApp Carts Matter For Your Business
Your customers can now shop directly from a WhatsApp chat using WhatsApp Carts.
This helps make the process easier for your customers to chat with you about a product, then shop from your product catalog and check out one time using Carts, instead of making multiple purchases. This not only saves your customers time, but reduces the number of transactions and potential fees you would have to pay.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram is testing a countdown timer in Stories to encourage FOMO.
- To reduce toxic comments, YouTube is experimenting with reminders when a user comments with something that could be offensive.
- Twitter is testing a feature where only your followers can reply to your tweets.
Tips On Growing Your YouTube Subscribers
We talked with Kevin Kolbe about growing your YouTube audience (he just crossed 2,000 subscribers).
Here are the tips that he shared.
How Do You Grow Your YouTube Channel to 1,000 Subscribers?
- Get serious, get focused. Are you a hobby or a business?
- Create a YouTube channel strategy.
- Use TubeBuddy to optimize your channel and video content.
- Set goals, hold yourself accountable.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Lately.
Are you repurposing your videos into micro content?
If not, you are missing out on a big opportunity. By converting videos into smaller pieces of content, this will give you even more content that you can share with your followers on your social media channels.
For example, maybe there were important tips that were shared on a video. Instead of relying on your viewers to find those pieces, you can quickly pull them out of your videos with help from Lately.
What is great about Lately is that you don't have to go back through your video to find the important pieces. They use artificial intelligence to find the parts that would work for your social media channels.
Then all you have to do is schedule them out on the appropriate channels.
Here is a look at how Lately works.
Lately will run you $99 per month, but will save you a lot of time because you won't need to go back through each piece of content. They do that for you.Repurpose your videos into micro content
The second tool that we have for you this week is RapidTags.
RapidTags is a tool that can help you identify tags for your YouTube videos.
It is similar to TubeBuddy, in that it can suggest which tags to include in your videos. It does not offer all of the features that TubeBuddy does.
To use RapidTags, you simply enter in the title of your YouTube video and they will suggest a set of tags that you can then copy and paste into your YouTube video to help it rank.
RapidTags is a free tool.Identify tags for your YouTube videos
To sum it up this week, we discussed WhatsApp Carts, an addition to WhatsApp in-chat shopping.
With Carts, your customers can chat with you in the WhatsApp Business app and then shop for multiple items from your product catalog and check out once.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!