Welcome to the 269th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Instagram Frequently Asked Questions for Businesses and Creators.
We will also take a look at the following social media news topics.
- Snapchat is launching Spotlight, to compete with Reels and TikTok.
- Twitter is testing Audio Spaces, a way to have audio-only conversations on Twitter.
- Customers can now communicate with your business using chat functionality on Google Maps and Search.
- Instagram Live may soon allow you to have three people on Live.
- Send tweets that disappear using Twitter Fleets.
- You may be able to join classes via Zoom on Pinterest.
- New tool: Grain, instantly record and transcribe Zoom video calls.
You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.
If you missed the last episode of our social media marketing talk show, we discussed LinkedIn Marketing Guides.
Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Doc Rock.
Social Chatter: Social Media Marketing Talk Show - Episode 269
Instagram Frequently Asked Questions, Instagram FAQs For Businesses, Creators
This week, Instagram is working on Instagram Frequently Asked Questions. These Instagram FAQs will let a business or Creator ask up to four questions in chat before talking with customers.
People will be able to start a conversation with businesses or creators on Instagram when they tap on a question that you have set up.
Here is a look at Instagram FAQs.
#Instagram is working on Messenger-like frequently asked questions.
via @thenezvm #SocialChatter #SocialMedia #InstagramNews pic.twitter.com/R6jaaVM6ne
— Social Chefs (@socialchefs) December 3, 2020
Keep in mind that you will need to update your version of the Instagram app from your devices App Store.
Why Instagram Frequently Asked Questions (FAQs) Matter For Your Business
By adding keyword search on Instagram, your business might see an increase in visitors and followers to your Instagram content.
Instagram frequently asked questions will help businesses respond faster to customer inquiries.
If you're an Instagram creator, fans or brands may want to inquire about collaborations.
Instagram FAQs can help streamline these requests.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Pinterest is testing letting you join Zoom classes from a pin.
You might soon be able to join @zoom_us classes from #Pinterest (or sell them).#SocialChatter #SocialMedia #PinterestNews https://t.co/UZ2AjWGoRi
— Social Chefs (@socialchefs) December 3, 2020 - Instagram may let you have more guests on your Instagram Live videos.
#Instagram is testing (in India), the ability to have up to three guests in your live streams at a time.#SocialChatter #SocialMedia #InstagramNews https://t.co/V4V6VKwqMT pic.twitter.com/HLNYjIgoKL
— Social Chefs (@socialchefs) December 3, 2020 - Google Maps and Search are adding new messaging options.
Google is adding new messaging options to Maps, Search, to make it easier for customers to reach your business. https://t.co/mNv5oioExQ#SocialChatter https://t.co/jckG7l7c1y pic.twitter.com/yE05yf0R05
— Social Chefs (@socialchefs) December 3, 2020 - Snapchat is rolling out Spotlight, an Instagram Reels and TikTok alternative.
#Snapchat launches Spotlight, a competitor to #TikTok and #Instagram Reels.#SocialChatter #SocialMedia #SnapchatNews https://t.co/dm1op8UKyX
— Social Chefs (@socialchefs) December 3, 2020 - Twitter is testing Audio Spaces, to rival Clubhouse.
#Twitter working on Audio Spaces.#SocialChatter #SocialMedia #TwitterNews https://t.co/22IoZekDOO
— Social Chefs (@socialchefs) December 3, 2020
How First Level Questions, Such As Instagram Frequently Asked Questions, Can Help Customers and Businesses
We talked with Doc Rock, aka Shawn Boyd, about why businesses should implement a first level of questions such as as Instagram frequently asked questions when communicating with customers.
Here are the tips that he shared.
How Can FAQs Improve Your Relationship With Customers?
- Make customers feel relaxed. Take silly questions off of the table.
- Inclusion can help customers feel more comfortable.
- 3. Remind customers it is ok to ask questions (there are no right or wrong questions).
What Are 3 Ways Businesses Can Create FAQs To Assist Customers?
- Create live video content
- Make pre-recorded videos
- Record a podcast or turn videos into micro content that can be shared
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Tools
Grain
The first tool that we have for you this week is Grain.
Do you want a quick way to transcribe your Zoom video calls and make them searchable?
With Grain, you can record and transcribe your video calls and pull out the highlights from the calls, rather than the entire meeting.
This can be a great way to create content to share on your social media channels or to repurpose highlights from a meeting.
Here is a look at how to use Grain works.
Grain offers a free plan. You can also upgrade to their Pro plan, for $12 per user per month. This will increase the number of transcribed recordings from 15 to 30. You also get unlimited recordings on Grain Pro.
Highlight the best parts of your Zoom video meetings
Thumbnail Blaster
The second tool that we have for you this week is Thumbnail Blaster.
Thumbnail Blaster is a tool for creating YouTube video thumbnail images.
Let's unroll the news#GoodNewsMegan pic.twitter.com/jnt3lnDnOz
— Hashflag (@hashflagsio) November 20, 2020
If you're stuck on what hashtag to use for an event, check out Hashflags. You might be able to get some ideas of what top brands are using, along with their own hashflag.
Thumbnail Blaster will run you around $37.
Create beautiful thumbnails for your videos
Wrap-up
To sum it up this week, we discussed Instagram FAQs, also known as Instagram frequently asked questions.
Now businesses and creators can ask users up to 4 questions in chat before they make contact with a customer.
This can help relax the customer and give them the assurance that they are getting help, while making it easier for the business to manage chat conversations on Instagram.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!
If you have any additional questions about Instagram frequently asked questions, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
