Welcome to the 254th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including updates to TikTok Community Guidelines, how to limit Twitter replies, YouTube Embed Plus, LoomieLive and more.
- TikTok is updating their community guidelines.
- You can now add video cover text to TikTok videos.
- Limit Twitter replies on your tweets.
- New tool: YouTube Embed Plus helps you add your YouTube Live videos to your website.
- New tool: LoomieLive can use an avatar for live videos.
If you missed the last episode of our social media marketing talk show, we discussed the Facebook Chat plugin.
Social Chatter: Social Media Marketing Talk Show - Episode 254
Updated TikTok Community Guidelines, Should Marketers Care?
Are you using TikTok for business? Are you making sure that you are following their community guidelines? This way you don't get your account suspended.
This week, TikTok updated the TikTok community guidelines. Are you violating any of them?
The updates to the 2020 TikTok community guidelines include bans on deepfakes (replacing a person in an existing photo or video with someone else's likeness), expanding fact-checks and handling misinformation on elections on the platform.
According to TikTok, they are cracking down on spam, impersonation and misleading information and encourage creating and sharing original content.
Content that is intended to deceive or mislead any of our community members endangers our trust-based community. We do not allow such content on our platform. This includes activities such as spamming, impersonation, and disinformation campaigns.
Why Updated TikTok Community Guidelines Matter For Your Business
While TikTok views can seem inflated at times with some accounts having millions or followers and views, TikTok seems to be working on improving this with their new community guidelines.
A few of the key areas, deepfakes, and election misinformation seem to be heavy topics that all social media platforms will likely focus on soon.
TikTok is getting ahead of these areas before they become mainstream.
As a business, you want to always try and follow the community guidelines for the platform you are using.
Imagine building a sizeable audience, only to have TikTok notify you that you are violating their community standards?
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- All Twitter users can now restrict who can reply to their tweets.
- Twitter is adding new labels to the following categories of Twitter accounts: key government officials, including foreign ministers, institutional entities, ambassadors, official spokespeople, and key diplomatic leaders, state-affiliate media entities.
- After a slight delay, Twitter has officially launched updates to their Twitter API.
- You can now add text to your TikTok video covers (so users know what they are about.
Building and Growing Your YouTube Presence
We talked with Rob Balasabas from TubeBuddy about building, growing and monetizing a YouTube channel.
Which Is More Important On YouTube, Monetization or Subscribers?
Subscribers. A built-in audience can help grow your channel faster.
You have to learn how people consume content on the platform.
You have to be a student of the platform.
What Are Some Techniques To Grow Your YouTube Subscribers?
- Don't be afraid to promote your YouTube channel.
- Engage with your audience through comments.
- Have conversations on other videos.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
YouTube Embed Plus, Add Live Streams To Your Website
The first tool that we have for you this week is YouTube Embed Plus.
Do you need to embed a YouTube Live stream on your blog or website? Maybe you want to make it easy for your readers to subscribe to your channel?
With the Embed Plus for YouTube WordPress plugin, you can easily do this on your website in seconds.
By using the plugin, you can quickly build engagement throughout your content, while letting your audience know where to find you on YouTube.
YouTube Embed Plus offers a free version and YouTube Pro, which adds the ability to embed live stream chats, video SEO markup, blocked country alerts and more. Prices for YouTube Embed Plus start at $20 per site.Easily embed YouTube into your website
LoomieLive, 3D Avatars For Video Calls
The second tool that we have for you this week is LoomieLive.
Are you tired of being on Zoom or Microsoft Team calls?
With LoomieLive, you can take a break from always being on-camera.
LoomieLive uses artificial intelligence to create a 3D avatar, complete with a custom background.
When you speak, instead of you being shown on-screen, LoomieLive will display your avatar instead.
LoomieLive works on both Mac and PC. Here is a look at how it works.
You can download LoomieLive from the following link for free. It works with Zoom, Skype, Google Meet, Webex, Twitch, Blue Jeans and many other platforms.Create an 3D avatar for Zoom, Microsoft Teams and More
To sum it up this week, if you have a large online presence, be sure you review and abide by the TikTok community guidelines. This way you don't accidentally get your account shutdown.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!