Social Chatter 254: TikTok Publishes Updated Community Guidelines, Adds Video Cover Text

Social Chatter Episode 254: TikTok Community Guidelines, What Marketers Need to Know - Featured

Social Chatter 254: TikTok Publishes Updated Community Guidelines, Adds Video Cover Text

Welcome to the 254th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including updates to TikTok Community Guidelines, how to limit Twitter replies, YouTube Embed Plus, LoomieLive and more.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed the last episode of our social media marketing talk show, we discussed the Facebook Chat plugin.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs, and Rob Balasabas from TubeBuddy. He also runs a YouTube club on social media.

Social Chatter: Social Media Marketing Talk Show - Episode 254



Updated TikTok Community Guidelines, Should Marketers Care?

Are you using TikTok for business? Are you making sure that you are following their community guidelines? This way you don't get your account suspended.

This week, TikTok updated the TikTok community guidelines. Are you violating any of them?

The updates to the 2020 TikTok community guidelines include bans on deepfakes (replacing a person in an existing photo or video with someone else's likeness), expanding fact-checks and handling misinformation on elections on the platform.

According to TikTok, they are cracking down on spam, impersonation and misleading information and encourage creating and sharing original content.

Content that is intended to deceive or mislead any of our community members endangers our trust-based community. We do not allow such content on our platform. This includes activities such as spamming, impersonation, and disinformation campaigns.


Why Updated TikTok Community Guidelines Matter For Your Business

While TikTok views can seem inflated at times with some accounts having millions or followers and views, TikTok seems to be working on improving this with their new community guidelines.

A few of the key areas, deepfakes, and election misinformation seem to be heavy topics that all social media platforms will likely focus on soon.

TikTok is getting ahead of these areas before they become mainstream.

As a business, you want to always try and follow the community guidelines for the platform you are using.

Imagine building a sizeable audience, only to have TikTok notify you that you are violating their community standards?

The best thing you can do is to review their terms of use (even bookrmark them) and look over them occassionally to see if you need to update your TikTok strategy.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.


Building and Growing Your YouTube Presence

We talked with Rob Balasabas from TubeBuddy about building, growing and monetizing a YouTube channel.


Which Is More Important On YouTube, Monetization or Subscribers?

Subscribers. A built-in audience can help grow your channel faster.

You have to learn how people consume content on the platform.

You have to be a student of the platform.


What Are Some Techniques To Grow Your YouTube Subscribers?

  • Don't be afraid to promote your YouTube channel.
  • Engage with your audience through comments.
  • Have conversations on other videos.

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.



YouTube Embed Plus, Add Live Streams To Your Website

The first tool that we have for you this week is YouTube Embed Plus.

Do you need to embed a YouTube Live stream on your blog or website? Maybe you want to make it easy for your readers to subscribe to your channel?

With the Embed Plus for YouTube WordPress plugin, you can easily do this on your website in seconds.

By using the plugin, you can quickly build engagement throughout your content, while letting your audience know where to find you on YouTube.


YouTube Embed Plus offers a free version and YouTube Pro, which adds the ability to embed live stream chats, video SEO markup, blocked country alerts and more. Prices for YouTube Embed Plus start at $20 per site.

Easily embed YouTube into your website



LoomieLive, 3D Avatars For Video Calls

The second tool that we have for you this week is LoomieLive.

Are you tired of being on Zoom or Microsoft Team calls?

With LoomieLive, you can take a break from always being on-camera.

LoomieLive uses artificial intelligence to create a 3D avatar, complete with a custom background.

When you speak, instead of you being shown on-screen, LoomieLive will display your avatar instead.

LoomieLive works on both Mac and PC. Here is a look at how it works.


You can download LoomieLive from the following link for free. It works with Zoom, Skype, Google Meet, Webex, Twitch, Blue Jeans and many other platforms.

Create an 3D avatar for Zoom, Microsoft Teams and More




To sum it up this week, if you have a large online presence, be sure you review and abide by the TikTok community guidelines. This way you don't accidentally get your account shutdown.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any questions about the Facebook Chat plugin, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.