Social Chatter Episode 35: Instagram Rebrands Logo and Apps

Social Chatter: Episode 35 - Featured

Social Chatter Episode 35: Instagram Rebrands Logo and Apps

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!

Watch This Week’s Social Media Updates


Instagram Rebranding

Instagram rebranded logo and apps

This week, Instagram announced a rebranding.

Not only did they launch new icons for their apps:

They also cleaned up the look-and-feel of Instagram.

Here’s what Instagram looks like now after they rebranded.

Instagram - New Modern App

While there aren’t any noticeable changes to how Instagram works, the new look-and-feel gives it a clean look.

Instagram Brand Profiles

Instagram Brand Profiles
Also this week, we saw Instagram was testing brand profiles.

A few things you’ll notice here are that there is a contact button on Instagram profiles as well as a category listing.

This is similar to how Facebook Pages let you define what your page is about.

When you press on the contact button on Instagram brand profiles, you can email them or get directions.
Contact Instagram Profiles

Facebook Groups Discover Tab

If you’re using Facebook Groups, this week, Facebook rolled out a new discover tab.

The new Facebook Groups discover tab makes it easy for you to find relevant groups to join. You can also easily jump into different categories for Facebook Groups that you might want to join.

You can access the new Facebook Groups discover tab two ways.

One way is through the Facebook mobile app.

In the Facebook mobile app, you can access the Facebook Groups discover tab under More > Groups.

Facebook Groups Discover

You also get the ability to locate groups based on a category.

A second way is to use the Facebook Groups app.

With the Facebook Groups app, you get an entirely separate “discover” tab.

Facebook Groups Discover Tab

You lose the ability to find groups based on a category you are interested in.

If you need help learning everything about Facebook Groups, don’t forget to take the course.

Periscope Launches Search and Save and Drone Streaming

Periscope - Search, Save, Stream to Drones
Another piece of social media news this week comes from Periscope.

They have rolled out three new features.

One of those is the ability to search for broadcasts you are interested in.

Periscope - Search Feature

Using the search tool, you can quickly jump to scopes you want to view. They also have new topics for “First Scope” as well as “GoPros and Drones.”

The second feature Periscope launched is the ability to save broadcasts beyond 24 hours.

Periscope - Save Feature

When your broadcasts are saved, “your broadcasts will be automatically saved on Periscope and Twitter with comments and hearts.”

A third feature is the ability to broadcast from supported DJI drones. You can then narrate depending on the camera you are streaming from.

Here is what that looks like.

If you’re interested in learning more about these new Periscope features, you can read more about them here.

YouTube Launches Native Sharing for Mobile App

YouTube Messaging

One last piece of social media news this week is from YouTube.

YouTube is updating their mobile app to add a dedicated messaging tab.

Instead of copying and pasting links into other apps, you can have conversations right inside the new YouTube app.

You can also send videos to individuals or a group of people with the new YouTube message feature.


In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.


Roger - Dictate voice messages

Are you starting to dictate notes to your staff, for emails or when writing blog posts?

Roger is a mobile app that let’s you send notes to your friends.

It also works with Slack, voicemail, Facebook Messenger and even Alexa.

This way you can send notes to your friends, communicate with your team, buy things you’re out of, and send messages to your Facebook contacts, all from one app!

Roger is a free app that is available for iOS and Android

Download Roger  

WhatsApp for Mac and PC

WhatsApp desktop app for PC and Mac

If you’re a WhatsApp user, how many times have you been interrupted by a new message on your mobile device - when you’re on your desktop?

Everytime you get interrupted, this can interrupt your work and lead to a loss of productivity. Fortunately, this week, WhatsApp rolled out a desktop version of their software for PC and Mac users.

To get started, all you need to do is download WhatsApp for PC or Mac and connect it using your mobile device.

Now when a new WhatsApp message comes through on your mobile device, you can answer it right on your desktop!

Download WhatsApp for PC or Mac  


Gboard by Google for iOS

The last tool we wanted to share this week is Gboard by Google.

Gboard is a fascinating app. It is essentially a keyboard.

It has the added benefit of being able to search for GIFs and emojis.

What makes Gboard so unique (and awesome to use) is that you can also search Google right from your keyboard and send the results immediately.

For example, maybe a customer asked you to send them a link to your social media channels?

Rather than open the mobile browser on your device, go to Google, and then search, you can stay within your email app, search for the link, and quickly share it with them.

I’ve had a chance to try out this app and so far I find Gboard can save a lot of time.

Download Gboard  


That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.


About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.

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