Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including LinkedIn Live video, LinkedIn Group updates, greater transparency when your contact information is used in Facebook custom audiences, Instagram for desktop, Campsite, Keyhole and more with Christian Karasiewicz, Phil Gerbyshak and guest, Fiona Lucas.
For those of you who missed last week's episode with Tamara MacDuff, you can watch the replay here.
Watch This Week's Social Media Updates
LinkedIn Live Video Broadcasts
In LinkedIn news, they are rolling out LinkedIn Live.
With LinkedIn Live, people and organizations can broadcast live video to select LinkedIn Groups and people.
For example, LinkedIn is anticipating that LinkedIn Live will be used for covering conferences, product announcements, office hours, graduation and awards ceremonies.
In addition, LinkedIn is rolling out live video support for a host of third-party tools in order to help LinkedIn Live users to create polished live video on their platform.
Right now, these include:
- Switcher Studio
- Wowza Media Systems
They plan to add additional ones over the coming weeks.
Why LinkedIn Live Video Matters For Your Business
As a business owner, LinkedIn seems like just the right platform to use for business.
For example, maybe you accidentally sent a message intended for a customer to the wrong one? Alternatively, what if you accidentally shared your product pricing?
As long as it has been less than 10 minutes since you sent the Facebook Messenger message, you can go in and delete it for everyone.
This way you can save yourself any embarrassment while protecting your business at the same time.
You can read more about LinkedIn Live video broadcasts here.
LinkedIn Group Improvements
Also in LinkedIn news, they are rolling out updates to LinkedIn Groups to include receiving notifications for all group posts, the ability to notify LinkedIn group members when there are important conversations, as well as requiring approval for new posts from members.
LinkedIn is also rolling out group personalities (upload a cover image to your LinkedIn Group).
Why LinkedIn Group Updates Matter For Your Business
For the longest time, businesses have avoided using LinkedIn Groups because they were missing many key features (and even basic ones).
Now that Microsoft owns them, LinkedIn has been rolling out updates rather quickly. This week, they finally added LinkedIn Live and then surprised users with Group updates.
Together, these two enhancements should encourage your business to want to spend more time using LinkedIn Groups.
Not only do they have the backing of Microsoft, but they have the team to help build out the social media platform and to make it even better for you as a business owner.
You can expect these LinkedIn Group updates over the course of 2019.
See When Contact Information Is Used In Facebook Custom Audiences
In Facebook news, you'll see when someone uses your contact information in Facebook custom audiences.
Previously, you would see random Facebook Ads and wonder how you ended up on someone's list.
With an update to the "why am I seeing this" feature on Facebook, whenever someone uses your contact information in their custom audience, you will be able to see this.
Here's a screenshot of what this looks like.
Why Facebook Custom Audience Transparency Matters For Your Business
There is often a lot of misuse with Facebook custom audiences.
That is about to change for businesses.
Starting on February 28, 2019, Facebook will be cracking down on custom audience transparency.
When you upload someone's contact information, Facebook is going to notify users in the "why am I seeing this" button in the feed posts section on Facebook.
You'll be able to see the brand that purchased the ad, areas they targeted, as well as whether the brand or the agency did it.
This is big news and could have even bigger implications.
There are quite a few unethical social media marketers who will use your contact information in their custom audiences. This could be an email from your email list, off of your business card, etc.
Regardless, it's against the law and not allowed.
It will be interesting to see how this impacts these types of social media marketers as well as agencies who misuse your contact information.
In the meantime, if you've been engaging in such practices, it's time to consider making some changes. Right now, Facebook might be more lenience with custom audience transparency, but not so much in the future.
To read more about how Facebook is going to show you when someone use's your information in Facebook custom audiences, click here.
In Testing: Instagram Direct For Desktop
In Instagram news, they are testing Instagram direct messages for desktop.
Instagram is testing Direct on Web pic.twitter.com/bpdY9bep24
— Jane Manchun Wong (@wongmjane) February 12, 2019
Why Instagram Direct For Desktop Matters For Your Business
Last week, we talks about how Facebook was merging Messenger, WhatsApp and Instagram Direct messages.
If they expand Instagram Direct messages to desktop, chances are, they're doing this as a means to better sync your messages across desktop and mobile on these services.
As a business owner, this is good news for you because you can reduce having to switch from desktop to mobile when you want to send Instagram Direct messages.
This is currently being tested. You can check if you have Instagram Direct messages for desktop simply by logging in to Instagram and then looking for the Direct arrow in the top right of your screen.
To read more about Instagram direct messaging for desktop, click here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is Campsite.
Would you like to add more links to your social media channel that drive your followers to all of your online properties?
Campsite is a social media landing page tool.
For example, while Instagram only allow you to have one link in your bio, with Campsite, you can easily add more Instagram bio links.
You can use the same tool to build a customizable landing page for your other social media platforms.
Here is a look at Campsite.
Campsite is available for free. If you would like to upgrade to their Pro plan, you'll add a custom domain, the ability to schedule your links to go live, add the Facebook pixel for re-targeting and much more!Try Campsite
The second tool that we have for you this week is Keyhole.
Have you missed important mentions about your brand? It can be difficult to keep up with them in real-time.
Fortunately, Keyhole can help you conduct in-depth online monitoring of your brand. This way you can respond quickly.
In addition to helping with brand monitoring, you can also use Keyhole as a hashtag tracking tool and even monitor events to see your impact.
Keyhole can also help your business monitor campaigns and use artificial intelligence to help determine the success of future campaigns.
You can try Keyhole for free. Prices then start at $74 per month.Monitor your online reputation
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!