Instagram is a great place to share visual content such as photos and videos.
This can help you build an engaged following.
But how do you convert your audience into buyers?
For example, maybe you’re using Instagram for business and you’re looking to sell cars, jewelry, clothes, artwork, services or other digital goods using Instagram?
Wouldn’t it be great if you could sell on Instagram now that you have an active and engaged audience?
On this episode of Social Snacks, you’ll learn ways to help your business sell on Instagram.
This way your business can use Instagram not just as a marketing channel, but also as a way to generate revenue.
Ways to Sell on Instagram
Below, I’ve highlighted some of the best ways to use Instagram to sell products, goods and services a lot easier.
Transcription Services by GMR Transcription
1. Your Instagram Posts
The first way that you can sell products on Instagram is through your posts.
A business that does this well is The Home T.
They don’t just share updates asking their followers to buy their products.
Instead, they encourage customers to take pictures or videos with their products and to share them with them on Instagram.
This helps spread the word about their products.
At the same time, it creates a great testimonial for other buyers who may be interested in purchasing from them.
If you plan to use your posts to sell on Instagram, be sure you also include a link in your bio or mention in your update where someone buy what it is that you are selling.
And remember, every update from your business doesn’t have to be a pitch to buy your product.
Be sure to mix it up to keep your audience engaged.
2. Create Instagram Videos
A second way to sell products, goods or services on Instagram is to create an Instagram video.
Jeni’s Splendid Ice Creams used Instagram video to launch a limited edition sorbet.
Here is the video they used to launch and sell a product on Instagram.
Feuerzangenbowle Sorbet, a new super limited edition holiday sorbet, is available now. 100 pints are available at jenis.com. The remaining 40 pints have been split between Columbus (Short North), Nashville (12 South), Chicago, and Atlanta, and will be available for purchase today at open. Pints are $18 and include a recipe card for making the fire punch. Read more at jenis.com. #cybermonday
A video posted by Jeni's Splendid Ice Creams (@jenisicecreams) on
3. Run Instagram Ads
A third way that you can sell on Instagram is using Instagram Ads.
Instagram Ads can be created through Power Editor.
You can run Instagram Ads for photos or videos.
Be sure to set aside a healthy budget when running Instagram Ads.
We recommend starting with a budget for Instagram Ads of around $10 per day.
Also be sure you select the right Instagram Ads objective. For example, clicks to website would make sense if your goal is to make a sale using Instagram.
4. Use Instagram Selling Tools
Another thing to consider when using Instagram to sell things is to use a selling tool.
For example, with Have2HaveIt, you quickly create a curated list of products customers can purchase from.
If someone see’s something they like in your Instagram feed, you can direct them to a special URL where they can purchase what they saw on Instagram.
This is just one of many Instagram selling tools available.
For a more comprehensive list, go here.
5. Create an Instagram Marketing Funnel
One last way that you can sell on Instagram is to create your own Instagram marketing funnel.
Unfortunately, most businesses don’t take the time to set one up.
Fortunately, this is something every business can setup in under an hour.
By setting up your own Instagram sales funnel, it can pay off big as your business grows its engagement with its followers.
Here’s a short video showing how to create your own Instagram marketing funnel.
If you’re looking to sell on Instagram, these five ways can definitely help you generate more sales using Instagram.
Besides the ideas mentioned, are there other tactics you’re using on Instagram that have led to sales for your business?