Welcome to the 212th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Pinterest Academy, Instagram Threads, YouTube comment filters, DuetCam and more.
For those of you who missed last week's episode on LinkedIn campaign manager updates, you can watch it here.
Social Chatter: Social Media Marketing Talk Show - Episode 212
In Pinterest news, they have launched free platform educational courses under Pinterest Academy.
Pinterest Academy is a is a set of free education courses for marketers. You'll learn about improving your branding, creative strategy, ad buying and more.
Here is a look at the Pinterest Academy dashboard.
Why Pinterest Academy Matters For Your Business
Have you thought about creating a presence for your business on Pinterest, but didn't know how or where to start?
With Pinterest Academy, you'll get education courses on how to use Pinterest for your business.
For example, you can map out the e-learning courses using a Pinterest planner. A neat feature is that you can inform your employer on your progress through the Pinterest Academy.
To start, Pinterest's Academy plans to offer the following courses to help your business.
- Pinterest Narrative
- Creative Inspiration
- Creative Strategy
- Campaign Objectives
- Targeting and Buying
- Setting up a Pinterest Business account
- Planning and strategizing a campaign
- Building and launching a campaign
- Managing and measuring a campaign
- Response status: have I responded to this comment?
- Contains question: does the comment contain a question?
- Subscriber count: does the commenter have at least 1K/10K/100K/1M/10M subs?
- Subscriber status: is the commenter publicly subscribed to me?
- Member status: is the commenter a member?
- WhatsApp is testing disappearing messages.
- Facebook launches Stories Ads to start conversations in Messenger.
- Instagram is shutting down the following activity tab.
They plan to add the following courses to Pinterest Academy shortly after.
Keep in mind that you can move through the Pinterest e-learning courses at your own pace.
If you're interested in getting a free account on Pinterest Academy, click here.
You can read the announcement about Pinterest Academy here.
Instagram Threads - See Updates From Close Friends
In Instagram news, they have launched Instagram Threads, a free app for iOS and Android, to help you automatically see photos, videos and direct messages from accounts you mark as "close friends" on the platform.
Instagram Threads makes it easy for you to message your close friends, instantly see photos and videos from them and see what they are up to with stats, a feature that shares what someone is doing, such as studying, procrastinating, on the move, and so on without giving away their coordinates.
Why Instagram Threads Matters For Your Business
Instagram Threads is a similar feature that Facebook used to have called close friends. You could go to a list that you curated and quickly see what your friends were up to without needing to look for their updates in your Facebook News Feed.
While Instagram Threads is primarily geared towards friends, you can add some of your closest customers to Instagram Threads to keep up with that they are doing and how they are progressing in their business (if you coach them).
To get the Instagram Threads app, search "threads" in the iOS or Android App Store.
To read the announcement about Instagram Threads go here.
YouTube Comment Filters
In YouTube news, they have added YouTube comment filters to YouTube Studio.
The new search comment filters include:
Here's a look at how YouTube comment filters will work on your channel.
Why YouTube Comment Filters Matter For Your Business
YouTube comment filters will be especially useful for creators and brands. This is because you can now quickly identify key YouTube accounts to respond to.
For example, if you filter by subscriber count, you can see if your YouTube videos are having an impact on larger accounts with over 10M subscribers.
Alternatively, if your goal is to build a large subscriber base, you can also filter YouTube comments to see if they are from your subscribers. This way you can learn to improve your video call-to-actions.
To start using YouTube comment filters for your searches, go to YouTube Studio. From the menu on the left, click on "Comments" and use the filters at the top. Remember, you can combine YouTube comment filters to help narrow down your search results.
You can read the announcement about YouTube comment filters here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is DuetCam.
DuetCam is an app for iOS that will let you record simultaneously from the front and back cameras on your device.
To use DuetCam, you will need to be using one of the following devices: iPhone Xr, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Max, iPhone 11 Max Pro or the iPad Pro with A12 chip.
DuetCam is a near app that will let you record in landscape and portrait mode. You can also swap between three rear-facing lenses (Ultrawide, Wide, Telephoto) is you're using the latest iPhone.
DuetCam is available for $2.99.
The second tool that we have for you this week is Firework.
Firework is a unique app that is similar to TikTok and Quibi. The main difference is that videos are longer than TikTok's at 30 seconds and shorter than Quibi, which are up to eight minutes.
What's really neat about Firework is that you can record in portrait mode and have viewers flip to landscape mode to show even more of the screen for your short-form video content.
If you're not sure if it's the right platform for your business, consider downloading the free app below. Give it a try and check out other brands to see how they are using Firework.
You can download the Firework app for free from the following link.
Download Firework and create short-form videos
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!