Welcome to the 261st episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including LinkedIn Stories.
We will also take a look at the following social media news topics.
- LinkedIn has officially launched LinkedIn Stories.
- Use the Facebook Accounts Center, a new setting, for managing access across Facebook-owned social media platforms.
- Pinterest launches Story Pins, new ways for creators to build and grow with Pinterest.
- New messaging features were added to Instagram, to enhanced DMs.
- Instagram updates Reels with longer videos, improved editing.
- New tool: VidChops helps you hire a video editor to handle your video creation each month.
If you missed the last episode of our social media marketing talk show, we discussed Facebook Business Suite, an all-in-one way to manage Facebook, Instagram and Messenger accounts.
Social Chatter: Social Media Marketing Talk Show - Episode 261
This week, LinkedIn launched LinkedIn Stories, disappearing Stories.
With LinkedIn's version of Stories, you'll notice a number of similarities to those on Instagram, Facebook or Snapchat.
Right now, you can only access LinkedIn Stories from your mobile app.
To get LinkedIn Stories, go to your devices AppStore and be sure to update your app to the latest version.
How to Create LinkedIn Stories
To create LinkedIn Stories, first be sure you update your app to the latest version.
At the top, you should now see a row of Stories. This is what it should look like in your LinkedIn app.
To make your own LinkedIn Stories content, click on Your Story.
Here, you go take a photo, add text or a GIF, and upload it to your LinkedIn Profile.
Your professional connections will see your Story for 24 hours. You can adjust who can view your Story in your privacy settings.
Why LinkedIn Stories Matter For Your Business
LinkedIn Stories can be a powerful way to connect with your professional connections..
If you're not sure what to share in your LinkedIn Stories content, consider giving your connections a behind-the-scenes look into your business.
For example, are you creating a presentation? Maybe you could show the before and after of your finished presentation?
Don't overlook adding your employees to your Stories either.
Sometimes a customer might want to put a face with a name? You may want to encourage your employees to become part of your LinkedIn Stories?
If you are using live video, you may want to promote your upcoming live video show in your Stories.
The key thing is to share micro-content in your Stories that your audience might find interesting (and it encourages them to look for it).
Experiment with different types of LinkedIn Stories content for your business and see what resonates with your followers and continue to tweak it.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram is adding a host of new features to their messaging platform, to better align with Messenger.
- While others zig with Stories, Pinterest launches their own take, with Story Pins, that don't disappear.
- Pinterest is making it easier to shop this holiday season with a new monetized shopping experience.
- Instagram Reels received a number of enhancements to make the platform easier to use.
- Facebook is launching Accounts Center as a way to manage features across their family of apps.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Vidchops.
Are you trying to produce more videos for your business, but struggle when it comes to editing videos?
Time is money, so every second that you spend trying to edit your videos means another item that you cannot focus on.
With Vidchops, you can add an expert video editor to your team to handle all of your editing. All you need to do is record the footage and send it to Vidchops and they will edit it for you (with revisions).
Here is a look at how VidChops works.
VidChops helps you outsource your video editing. Prices start at $325 per month for up to 4 edited videos (and 3 revisions per video). You get access to a dedicated video editor, royalty free stock audio and video clips, lower third titles and transitions and more!Add an expert video editor to your team
The second tool that we have for you this week is One Switch.
Do you struggle with knowing where to turn on do not disturb, how to hide your desktop icons when recording a tutorial for your business or need to quickly adjust your screen resolution?
Instead of digging through your System Preferences on your Mac, you can adjust these items and more from one convenient dropdown menu.
Here is a look at One Switch and what all you can control with it.
You can try One Switch free for 7-days. Prices for One Switch start at $4.99 for one device, or $7.99 for two devices.Access all of your Mac toggles in one place
To sum it up this week, we discussed LinkedIn Stories. Remember, if you're not sure what type of LinkedIn Stories content to create, consider sharing behind-the-scenes content, the beginning and end of a project you are working on (possibly a makeover of a clients website, social media presence, a before-and-after and so on.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!