Social Chatter Episode 261: How to Use LinkedIn Stories, What Marketer’s Need to Know

Social Chatter Episode 261: How to Use LinkedIn Stories, What Marketer's Need to Know - Featured

Social Chatter Episode 261: How to Use LinkedIn Stories, What Marketer’s Need to Know

Welcome to the 261st episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on how to use social media news from this past week, including LinkedIn Stories.

We will also take a look at the following social media news topics.

  • LinkedIn has officially launched LinkedIn Stories.
  • Use the Facebook Accounts Center, a new setting, for managing access across Facebook-owned social media platforms.
  • Pinterest launches Story Pins, new ways for creators to build and grow with Pinterest.
  • New messaging features were added to Instagram, to enhanced DMs.
  • Instagram updates Reels with longer videos, improved editing.
  • New tool: VidChops helps you hire a video editor to handle your video creation each month.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed the last episode of our social media marketing talk show, we discussed Facebook Business Suite, an all-in-one way to manage Facebook, Instagram and Messenger accounts.

Let's see what's new in social media this week with, Christian Karasiewicz and Jim Fuhs.
 

Social Chatter: Social Media Marketing Talk Show - Episode 261

 

 

LinkedIn Stories

This week, LinkedIn launched LinkedIn Stories, disappearing Stories.

With LinkedIn's version of Stories, you'll notice a number of similarities to those on Instagram, Facebook or Snapchat.

Right now, you can only access LinkedIn Stories from your mobile app.

To get LinkedIn Stories, go to your devices AppStore and be sure to update your app to the latest version.

 

How to Create LinkedIn Stories

To create LinkedIn Stories, first be sure you update your app to the latest version.

At the top, you should now see a row of Stories. This is what it should look like in your LinkedIn app.

To make your own LinkedIn Stories content, click on Your Story.

Here, you go take a photo, add text or a GIF, and upload it to your LinkedIn Profile.

Your professional connections will see your Story for 24 hours. You can adjust who can view your Story in your privacy settings.

 

Why LinkedIn Stories Matter For Your Business

LinkedIn Stories can be a powerful way to connect with your professional connections..

If you're not sure what to share in your LinkedIn Stories content, consider giving your connections a behind-the-scenes look into your business.

For example, are you creating a presentation? Maybe you could show the before and after of your finished presentation?

Don't overlook adding your employees to your Stories either.

Sometimes a customer might want to put a face with a name? You may want to encourage your employees to become part of your LinkedIn Stories?

If you are using live video, you may want to promote your upcoming live video show in your Stories.

The key thing is to share micro-content in your Stories that your audience might find interesting (and it encourages them to look for it).

Experiment with different types of LinkedIn Stories content for your business and see what resonates with your followers and continue to tweak it.

 

Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

 

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

 

Tools

Vidchops

The first tool that we have for you this week is Vidchops.

Are you trying to produce more videos for your business, but struggle when it comes to editing videos?

Time is money, so every second that you spend trying to edit your videos means another item that you cannot focus on.

With Vidchops, you can add an expert video editor to your team to handle all of your editing. All you need to do is record the footage and send it to Vidchops and they will edit it for you (with revisions).

Here is a look at how VidChops works.

VidChops helps you outsource your video editing. Prices start at $325 per month for up to 4 edited videos (and 3 revisions per video). You get access to a dedicated video editor, royalty free stock audio and video clips, lower third titles and transitions and more!

Add an expert video editor to your team

 

 

One Switch

The second tool that we have for you this week is One Switch.

Do you struggle with knowing where to turn on do not disturb, how to hide your desktop icons when recording a tutorial for your business or need to quickly adjust your screen resolution?

Instead of digging through your System Preferences on your Mac, you can adjust these items and more from one convenient dropdown menu.

Here is a look at One Switch and what all you can control with it.


You can try One Switch free for 7-days. Prices for One Switch start at $4.99 for one device, or $7.99 for two devices.

Access all of your Mac toggles in one place

 

 

Wrap-up

To sum it up this week, we discussed LinkedIn Stories. Remember, if you're not sure what type of LinkedIn Stories content to create, consider sharing behind-the-scenes content, the beginning and end of a project you are working on (possibly a makeover of a clients website, social media presence, a before-and-after and so on.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any additional questions about LinkedIn Stories, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.