Social Chatter Episode 210: LinkedIn Skill Assessments For Marketers

Social Chatter: Episode 210 - Featured

Social Chatter Episode 210: LinkedIn Skill Assessments For Marketers

Welcome to the 210th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn skill assessments, Twitter list enhancements on iOS, ManyChat SMS and email marketing features, Gifski, and more.

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.

For those of you who missed last week's episode on Facebook video publishing tools, you can watch it here.

Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Jim Fuhs.

Social Chatter: Social Media Marketing Talk Show - Episode 210



LinkedIn Skills Assessments With LinkedIn Learning

In LinkedIn news, they have launched LinkedIn skill assessments, a program to help you take quizzes and earn badges to coincide with the skills you've listed on your LinkedIn profile.

LinkedIn skill assessments go beyond just having a lot of people endorse you for a particular skill. With skill assessments, you can pick from available assessments to work on.

If you score in the 70th percentile or above, you can add a verified skill badge to your profile. This can be useful if you're looking for a job or working on finding clients. Badges demonstrate that you're at least capable of the task. If you don't pass, LinkedIn recommends free LinkedIn Learning courses to help you improve your skills.

This suggests that LinkedIn is trying to compete with Facebook Blueprint or even Thinkific for online training and education.

Here is a look at how LinkedIn skill assessments look on your profile.



Why LinkedIn Skill Assessments Matter For Your Business

If you're just starting your business, one way you can improve yourself is to take skill assessments for the skills that you're endorsed for. These can help add credibility and even demonstrate to others that you have what it takes.

Keep in mind that just because you have a badge on your LinkedIn profile for creating an assessment, it doesn't mean you're capable of the particular job that you're applying for. For example, there isn't a single test you can take for being a social media strategist. This often takes years of hard work, along with a proven track record.

As you pass skill assessments, LinkedIn will begin to recommend jobs that are relevant based on your skills. So keep asking others to endorse you for a certain LinkedIn skill. Just be sure to take the necessary assessments and keep yourself up on the latest trends to grow your portfolio.

You can read the announcement about LinkedIn skill assessments here.


Enhancing Twitter Lists On iOS

In Twitter news, they have added an enhanced Twitter lists feature.

You can now pin up to five lists, rearrange them, and swipe from the home area on Twitter to access them.

Here's a look at how the enhanced Twitter lists feature works.


Why Enhanced Twitter Lists Matter For Your Business

Previously, Twitter lists required multiple taps on mobile. When you combine this with the fact that you have to also set them up, it doesn't seem worth it.

By allowing you to select five Twitter lists to display, you can quickly get to your lists.

If you attend a lot of conferences or events, this can be an especially useful feature. You can create a Twitter list for the event and then move it to the top. This way you can quickly scan the latest tweets from your event.

Keep in mind, if your Twitter feed is very busy, you can create a Twitter list without needing to follow everyone. This can make your feed easier to keep up with.


Remember, this feature is only available on iOS right now. To get it, simply update your Twitter app from your devices App Store and follow the instructions mentioned above.


ManyChat Adds SMS Email Features

Manchat is adding SMS and email features to their Messenger platform.

Facebook Messenger isn't always the right platform to use for all of your customers. Some prefer email, others may prefer SMS messages. With these updates from ManyChat, you can meet your customers where it's convenient for them. Take a look at the following video on how SMS and email features will work.



Why ManyChat SMS And Email Features Matter For Your Business

If you're an e-commerce business, restaurant, salon, coach or offer professional services, you'll want to have SMS and email features in your ManyChat

For example, an e-commerce business might want to communicate with a customer through Facebook Messenger to start and then move on to a text message (if the user has opted in) and follow that up with an email. Alternatively, restaurants and salons might want to use SMS or email to confirm reservations or to remind customers.

If you're a coach or provide educational training, you may want to communicate about a class or upcoming webinar using these new techniques. The key takeaway is you can't just start communicating with a cold lead and expect it to go somewhere. It takes time to build a relationship with a customer and to move them down your sales funnel. With SMS and email features, Manychat is helping you move that conversation along to hopefully help you make a sale.

You can read the announcement about ManyChat adding SMS and email features here.


Expanding Pinterest Shoppable Product Pins

In Pinterest news, they are expanding Pinterest shoppable product pins.

According to Pinterest, "when you use Lens within a fashion or home Pin to hone in on a specific product or object, you'll see shoppable Product Pins (Pins with the current price and a direct link to checkout on the retailer's site) along with visually similar ideas to try or buy."

Pinterest shoppable product pins
Use Pinterest Visual Search to quickly identify similar products to buy.



Why Pinterest Shoppable Product Pins Matter For Your Business

With over 2.5 billion fashion and home products available through Pinterest visual search, users can now quickly identify a product from a photo and make a purchase directly from shoppable product pins.

If you are in the fashion and home products industry, make sure your products on your website are set up for Pinterest. We suggest using a tool such as Social Warfare to specify an image and description that you want to be pinned from your website.

You can read the announcement about Pinterest expanding shoppable pins to visual search here.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

  • Snapchat launches 3D snaps.
  • Facebook to shutdown Facebook Group Stories on September 26, 2019.
  • Facebook to improve data feed file uploads for your product inventory.
  • Twitter launching Twitter Next to help brands create human-centric ideas.
  • Twitter expands hiding Twitter replies to the United States and Japan.
  • YouTube to launch masthead ads for TV.
  • YouTube is testing profile cards to show a users comment history on your channel.


    In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.



    The first tool that we have for you this week is Gifski.

    With Gifski, simply drag and drop a video. You can then trim the video to turn it into an animated GIF.

    Here is a demo of Gifski and how easy it is to use.

    Gifski is a free download for converting your videos to GIFs.

    Use Gifski to convert videos to GIFs



    Filmic Pro

    The second tool that we have for you this week is Filmic Pro.

    Filmic Pro - iOS

    Filmic Pro can help you shoot the best mobile video.


    Filmic Pro is a mobile app for iOS and Android. It gives you full control over the look of your video content.

    For example, you can adjust the image quality, change the frame rates, adjust the audio levels so you get high-quality audio and much more.

    Filmic Pro is a $14.99 download.

    Download Filmic Pro




    That's it for this week's show!

    To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

    If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.