21 Jan Social Chatter Episode 275: LinkedIn Marketing Labs, Learn How to Run LinkedIn Ads With LinkedIn Training Christian Karasiewicz | Christian Karasiewicz, LinkedIn Ads, LinkedIn Marketing Labs, Mike Gingerich, Phil Gerbyshak, Social media news, social media news 2021 | Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail39 SharesShareTweetSharePinBufferWhatsAppEmail39 Shares Welcome to the 275th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including e-learning about LinkedIn Ads. We will also take a look at the following social media news topics. Automate Pinterest Ads with dynamic creative ads. Facebook enhances automatic alt text on images. YouTube clarifies Shorts analytics. New tool: VirtualBooth, online virtual photo booth software. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed the new YouTube hashtag showcase pages. Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Mike Gingerich. Social Chatter: Social Media Marketing Talk Show - Episode 275 LinkedIn Marketing Labs, Learn How to Run LinkedIn Ads For Your Business This week, LinkedIn announced they are launching LinkedIn Marketing Labs. If you have been wondering how to run LinkedIn Ads, you'll want to sign-up for the marketing lab. It is a place to help educate you on the techniques and tactics for running successful LinkedIn Ads for your business. #LinkedIn launches Marketing Labs to help you learn more about effective use of LinkedIn Ads.#SocialChatter #SocialMediaNews #LinkedInNews #SocialMedia https://t.co/6avCAMl8an pic.twitter.com/LKOhOFhXjZ — Social Chefs (@socialchefs) January 21, 2021 How Do I Access LinkedIn Marketing Labs? To gain access to LinkedIn's Marketing Lab, go here. You can choose your focus, such as running ad campaigns, doing media planning and strategy, or both. You will then get access to free LinkedIn Ads training. What Does LinkedIn Marketing Labs Offer? When running LinkedIn Ads, you can use the lab to test and learn about LinkedIn's Campaign Manager, create, measure and optimized your ad campaigns and more in one convenient place. You can also access resources with tips and tricks on campaign management, creative strategy and more. Why Does LinkedIn Marketing Labs Matter For My Business? A lot of people who try to run LinkedIn Ads will notice that the cost is higher compared to running Facebook Ads. You'll have a safe place to help you test our your ad strategy, ensure you know how to run LinkedIn Ads correctly and much more. This way you don't waste your money just running ads without having the proper training. The LinkedIn Marketing Labs feature is available now. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Pinterest is rolling out a way to run dynamic ads that change based on user behavior. #Pinterest launches a Dynamic Creative ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior.#SocialChatter #SocialMedia #SocialMediaNews #PinterestNews https://t.co/rxRMZoWO1f pic.twitter.com/nH9UMJ3V37 — Social Chefs (@socialchefs) January 21, 2021 Facebook is improving automated alt text for images you share on their platform. #Facebook updates its automated alt text process to include more objects in images that you share.#SocialChatter #SocialMedia #SocialMediaNews #FacebookNews https://t.co/ZfZq0T7Rrm pic.twitter.com/StSYcJ2rku — Social Chefs (@socialchefs) January 21, 2021 YouTube published a video detailing how they will measure Shorts content in YouTube Analytics. Leveraging LinkedIn Marketing Labs to Improve Ads On Other Social Media Channels This week, LinkedIn Marketing Labs was announced, as a way to improve your LinkedIn Ads. We talked with Mike Gingerich about running LinkedIn Ads for your business. Here are the tips that he shared. Do You Run LinkedIn Ads For Your Business? No. I paused my ads because they were not performing how I wanted them to. I needed a better understanding about how to run them versus Facebook Ads. Can LinkedIn Marketing Lab Tactics Be Applied Elsewhere? Yes. Dive into LinkedIn Ads. Make sure every step is well thought out based. on what you want to accomplish. If you are running ads on other platforms, see if there are any tactics that you learned from LinkedIn's Marketing Labs, that you can apply in your business. Tools VirtualBooth The first tool that we have for you this week is VirtualBooth. With in-person conferences all but canceled for the foreseeable future, how can you continue to engage people who attend your virtual events? With VirtualBooth, you can customize the graphics, text and images that you want to make available to your attendees. They can then take a branded, personalized photo, complete with filters, frames, backgrounds and more, that they can download and then share with their followers. VirtualBooth starts at $9.99 per month. It doesn't require any physical hardware and you can engage your attendees from anywhere around the world. Use virtualbooth for your business Overviewer The second tool that we have for you this week is Overviewer. Do you teach? Maybe you need to be on-screen, but also share a document on your desk? With Overviewer, you get a document camera that you can use with Zoom, StreamYard, Ecamm and more. Here is a look at how Overviewer app works. Overviewer is a free app. You can download it for free from the link below. Turn your iPhone into a document camera for Zoom, StreamYard, etc Wrap-up To sum it up this week, we discussed LinkedIn Marketing Labs, free training to help you run successful LinkedIn Ads for your business. If you have been curious about running LinkedIn Ads, instead of throwing money away, try out this free LinkedIn resource on learning how to run successful ads. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about the LinkedIn Marketing Lab, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail39 Shares No Comments Comments are closed.