08 Jul Social Chatter Episode 299: Instagram Changes Focus, Switching From Photos to Video Content Christian Karasiewicz | Christian Karasiewicz, Dorien Morin-van Dam, Instagram Video Content, Sara Munro, Social media marketing talk show, Social media news, social media news 2021, TikTok alternatives | Instagram, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail616 SharesShareTweetSharePinBufferWhatsAppEmail616 Shares Welcome to the 299th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Instagram video changes. We will also take a look at the following social media news topics. TikTok is launching Shoutouts to compete with Cameo. Pinterest is banning weight loss ads. You can shop on WhatsApp, like you can with Instagram and Facebook Shops. New tool: Planable, easily manage and approve social media content. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Facebook Bulletin. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Dorien Morin-van Dam. Social Chatter: Social Media Marketing Talk Show - Episode 299 Instagram Video, Pivoting From Photocentric Content to Video This week, we have Instagram video content changes. Instagram is pivoting and adjusting their focus. Previously, they were primarily a site where users could take and post photos. Eventually, they added support for video and expanded into IGTV, their YouTube competitor, that unfortunately, hasn't taken off. Then came TikTok, a video-focused social media platform. This has left Instagram playing catch-up to the popular TikTok platform. In a recent update, Instagram discussed the changes coming to Instagram video content. #Instagram is shifting their focus. Will this change affect your current #socialmedia strategy?#SocialChatter #SocialMediaNews #InstagramNews https://t.co/MkoutdvfrQ— Social Chefs (@socialchefs) July 8, 2021 The first thing you need to know about the Instagram video changes is that Instagram is not abandoning photos. Rather, they're testing out video and entertainment on the platform. These videos tests are primarily because Instagram (and Facebook) are aiming to take on TikTok, the popular social video app. Why Instagram Video Changes Matter For Your Business Instagram is running video tests on the platform. They're not entirely shifting their focus. As a business owner, this doesn't mean you need to abandon your current Instagram strategy - which likely centers around photos and some video content. Rather, you should begin to explore what types of video content your business can create for the IG platform. One way to generate video ideas is to look at your competitors. See what types of Instagram video they're making. If you're not good at creating videos, an alternative is to look at hiring influencers who can create Instagram video for your channel. Most influencers are well-versed at creating video content and can save you time with both research and the creation of the content. Therefore, this is an option that you may want to consider for your business if you're short on time and aren't sure what type of videos you should create for Instagram. Remember, this is a test and it's just Instagram adjusting their focus, so that they cater to the type of content people are consuming more of at present. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. TikTok is launching Shoutouts, where you can pay to have a celebrity shoutout your business. Pinterest is banning weight loss ads. You can shop from WhatsApp. Why Community Building Matters For Business Owners This week, we talked with Dorien Morin-van Dam about community building. Here are the tips that she shared about this topic. What does it mean to build a community? A community is a group of people with a common goal, hobby, location or interest and who communicate with each other in a closed setting. To build it, you need to first create a safe space (rules!) where people can communicate, then give them incentive to stay, engage and invite their friends! How can a community help grow a business? How long does it take to build a community? A community can help grow a business by creating super fans and brand ambassadors out of current and new customers! Depending on your resources (time and budget), your goals, and strategy, it can take weeks, months or years to build a thriving community! If a business owner wanted to start building a community this weekend, what are 2-3 items they can do now? Here are some things you can do today, to start to build a community. Pick a good (SEO-rich) name. Create group rules. Write out a marketing strategy, including goals for the community. Research other groups - by joining. Learn the member on-boarding process. Create files and resources to share with group members. Find a moderator, or two, who are willing to help you. Create content! Tool of the Week Planable This week, we talked about Planable. Do you struggle managing and approving social media content? It can take a lot of time to create content, but if you never publish it on your social media channels, you've essentially wasted your time. With Planable, you can easily manage and approve content from your team, influencers and more from one convenient dashboard, which can save you a lot of time, while allowing you to stay top-of-mind with your followers. Here is a look at how to use Planable for your social media content. Planable is available as a free tool. You get the first 50 posts free. You can upgrade to their Starter or Premium plans, which run $33 and $83 per month. This allows for more posts through Planable. Save time managing and approving social media content Wrap-up To sum it up this week, we discussed changes to Instagram. They are switching their focus from photos to Instagram video content. This doesn't mean they're abandoning being just about photo-sharing. Rather, Instagram is embracing video and entertainment content to take on TikTok and YouTube Shorts. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about Instagram video changes, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail616 Shares No Comments Comments are closed.