Welcome to the 252nd episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Instagram Shop, YouTube RPM, the TikTok algorithm, Reincubate Camoand more.
- Instagram is launching Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators.
- YouTube is rolling out RPM to help creators better track their revenue on YouTube.
- TikTok launches a Transparency and Accountability Center for moderation and data practices.
- Use Reincubate Camo to turn your iPhone or iPad into a webcam.
- New tool: DTEN for Zoom, an all-in-one personal collaboration device for your home office.
If you missed the last episode of our social media marketing talk show, we discussed Instagram Reels.
Social Chatter: Social Media Marketing Talk Show - Episode 252
Instagram Shop, A Way to Discover and Purchase
Do you want to learn how to set up an Instagram Shop for your business? This way you can try and sell your products, goods and services on the platform.
This week, Instagram rolled out the Instagram Shop.
Instagram shops will make it easy for you to discover and buy products from one place.
When you go to check out, the Instagram Shop will use Facebook Pay when you go to pay for a purchase. This makes for a seamless process for existing and potential customers.
Why An Instagram Shop Matters For Your Business
It can be difficult to create a shop on your website. You often need to use various services to make a storefront.
Then when you try and connect your social media channels, it can be even more (frustrating) work.
With an Instagram Shop, you can make it easy on your business (and your customers) to purchase products that you list on Instagram.
Instead of trying to figure out where you need to drive them to, if your follower see's something they want to buy and you have your products listed on your Instagram channel, they can quickly check out there.
There is no need to send them to your website (to potentially get lost). Instead, they can add the item to their cart and check out on Instagram thanks to a Facebook Pay integration.
With Instagram Shop's, your business can focus on making great products that customers are interested in, leveraging your social media channels to help promote them.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- YouTube rolls out RPM to help you understand monetization on your channel.
- TikTok is launching a Transparency and Accountability Center in the wake of a looming TikTok ban for greater transparency.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
DTEN, An All-In-One Personal Collaboration Device For Zoom
The first tool that we have for you this week is DTEN for Zoom.
Are you a heavy Zoom user?
If you want an easier way to run your Zoom calls, then check out the DTEN Me for Zoom.
This device is a 27" all-in-one multi-touch screen for Zoom. This is what it looks like.
The Zoom for Home DTEN will run you $599.00.
Get an all-in-one solution for Zoom
Reincubate Camo, Use Your iOS Device As A Camera
The second tool that we have for you this week is Reincubate Camo.
Do you own an iPhone or iPad? The cameras on these devices are fantastic and work very well for your live or pre-recorded videos.
In order to use your iOS device as a webcam, you can simply install Reincubate Camo and begin to tap into these powerful caneras.
Not only does this let you repurpose your smartphone or tablet, you get a high-quality camera in the process.
You can use Reincubate Camo for free or upgrade to Reincubate Camp Pro, which allows you to adjust the quality, use the zoom feature and more for $39.99 per year.
If you need more time, transcriptions and channels, prices start at just $12 per month per user.Turn your iPhone or iPad into a webcam
To sum it up this week, Instagram Shop makes it easy for you to discover and shop more easily.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!