Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including Facebook top fan targeting, Instagram Stories chat stickers, TikTok interest-based advertising, Unmetric Inspire and more.
For those of you who missed last week's episode on Instagram Ads in your Explore Feed and LinkedIn CTA buttons for Pages, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 198
Facebook Top Fan Targeting For Pages
In Facebook news, they are rolling out Facebook top fan targeting for Pages.
Facebook top fan targeting will enable your Page (if you have over 10,000 fans), to target your top fans with content.
In order to use Facebook top fan targeting, you'll need to turn it on under Settings > Facebook Badges > Turn on Top Fan Badges.
How To Turn On Facebook Top Fan Targeting
- On your Facebook Page, go to Settings
- Next, visit the Facebook Badges section
- Turn on top fan badges
When you go to share a Facebook Page post, you should now see an option to select your top fans to target them with an organic page post.
Why Facebook Top Fan Targeting Matters For Your Business
When you use Facebook top fan targeting, your business can share exclusive content that only goes out to your top fans of your Page.
One way we would use this is to create Facebook Stories content for your Page and then mention to viewers that you have prepared exclusive content just for your top fans. This can be a way to build up your top fans, which are listed under the community tab on Facebook Pages.
Remember, you'll want to make your exclusive content something that fans can't get on your other channels. Get creative. It could be a behind-the-scenes video, extra tips that you share with them and so on.
Keep in mind that Facebook top fan targeting won't dramatically improve your Facebook Page organic reach, but if you combine it with Stories, you have a better chance of driving more of your fans back to your Page to check out this new content.
To learn more about the requirements for top fan badges for Pages, click here.
You can read more about Facebook top fan targeting here.
Instagram Stories Chat Stickers
In Instagram news, they have rolled out Instagram Stories chat stickers.
This new feature from Instagram will allow you to share an Instagram Story and add a join chat sticker. When users tap on the sticker, they'll be taken to a private chat on Instagram.
Instagram Stories chat stickers are a feature we talked about on e a previous episode of our weekly social media marketing talk show.
When someone places a chat sticker on their story, friends can tap on the sticker to request access to the private chat via the direct message inbox.
Now that they're finally available, here's how to use Instagram Stories chat stickers.
How To Use Instagram Stories Chat Stickers
- Launch the Instagram app
- Launch Stories
- Record a story
- Tap on the sticker icon
- Select the chat sticker
- Name your chat
- Position your Instagram Stories join chat sticker and send your story
Why Instagram Stories Chat Stickers Matter For Your Business
When you use the chat stickers in your Instagram Stories, users can drive people to a private chat.
If your Instagram Stories are discussing a particular topic, you might want to drive users to a private conversation to answer questions and to further engage with them.
To get Instagram Stories chat stickers, update your app from your device's App Store. In the meantime, you can read more about chat stickers here.
In Testing: TikTok Interest-Based Advertising
In TikTok news, they are testing TikTok interest-based advertising.
Right now, they are testing an ad-tools platform with companies such as Chipotle, the San Diego Zoo, the NBA and more.
Why TikTok Interest-Based Advertising Matters For Your Business
What makes TikTok unique for businesses is that it's based on popularity and not your groups of friends.
For example, back in May, Chipotle ran a campaign called the #ChipotleLidFlip challenge that encouraged users to flip a Chipotle container and land it. This campaign garnered 100,000 submissions and over 230 million views.
While your business may not be the size of Chipotle, TikTok is adding commenting on videos with a video. Now imagine running a campaign and encouraging users to upload their own video in response. Not only would you have opportunities to engage your audience, but you'll have great exposure for your own personal branding./p>
By introducing interest-based targeting, you'll now have a great recipe for success to get your content in-front of the right users on TikTok!
Remember, this is in testing, but in the meantime, consider downloading the TikTok app for your platform and look through videos that others have shared or even ones from your competitors. To read more about TikTok interest-based advertising click here.
In Testing: WhatsApp Status Sharing
In WhatsApp news, they are testing WhatsApp status sharing to Facebook, Instagram, Gmail, Google and more.
Why WhatsApp Status Sharing Matters For Your Business
If you're part of the WhatsApp beta program, you'll see new options to share your WhatsApp status update to Facebook Stories, among others.
If you have customers you communicate with through WhatsApp, and want to communicate with ones on Facebook or Instagram, you'll have the ability to cross-post across.
It won't be an automatic service. Instead, you'll be able to share an update on WhatsApp and then have it also post to another channel. As a business, this can be a time-saving effort. For example, maybe you have a sale that you send to your WhatsApp group and want that same message to go to your Facebook Stories? With just a few taps, you'll be able to communicate this there as well.
This will save you time, while making it easier on your customers. This way they won't have to follow you on every platform to keep up with your business.
This is currently in testing. In the meantime, you can read more about WhatsApp status sharing to Facebook and Instagram here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- LinkedIn is changing their algorithm to show conversations around niche professional interests
- Facebook addressing posts related to misleading health claims, takes aim at MLM and pyramid schemes.
- Twitter is testing a desktop redesign.
- Twitter is testing an easier way to access Twitter lists.
- Twitch is launching a subscriber-only stream for Creators
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Driftrock.
Would you like to generate more leads and sales from your social media channels?
With Driftrock, you can connect your lead generation sources and lower your overall cost per lead.
In addition, you can validate and cleanse your lead generation campaigns and nurture customers across your social media channels such as Facebook, Instagram and Google to further increase your conversion rates.
Here's a look at the lead generation process in Driftrock.
Driftrock starts at $37 per month. If you need more than 200,000 members, prices start at $145 per month. You can try Driftrock from the link below.
The second tool that we have for you this week is Unmetric Inspire.
Unmetric Inspire can help your business go beyond standard text-based social media analytics.
You can identify the colors or objects on your social media images that are the most engaging with your audience.
Unmetric Inspire can also help you identify the content that your competitors are sponsoring on their social media channels..
Unmetric Inspire is a premium social media analytics tool. Prices start at $1,000 per month, with no user or audience size restrictions.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!