26 Aug Social Chatter Episode 306: Facebook Reels, Short, Entertaining Videos on Facebook Christian Karasiewicz | Christian Karasiewicz, Facebook Reels, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Facebook, Social Chatter, Social Media Marketing | 0 ShareTweetSharePinBufferWhatsAppEmail139 SharesShareTweetSharePinBufferWhatsAppEmail139 Shares Welcome to the 306th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Facebook Reels. We will also take a look at the following social media news topics. Facebook is launching Horizon Workrooms that bring you into a virtual world using Oculus. YouTube is changing YouTube search, focusing on chapters. Reddit is launching a video feed. Instagram is replacing swipe up with links. Course: Facebook Blueprint, learn Facebook, Facebook Ads, Reels and more. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Instagram Limits. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Dorien Morin-van Dam. Social Chatter: Social Media Marketing Talk Show - Episode 306 Facebook Reels, Short Videos on Facebook This week, we're talking about Facebook Reels. Facebook is working on rolling out short form video content. Right now, Reels will start to show up in your News Feed and within Facebook Groups. If you're in Canada, Mexico, or India, you should start to see some tests of the Reels product. Here is what is known about Facebook Reels. Record directly in the Facebook app Instagram Reels can be shown as recommended content on Facebook Videos can appear in a "Reels" section of the News Feed, if creators opt in In addition, Facebook Reels will have the typical tools that you're used to, such as video capture, music selection, camera roll, timed text, and much more. You'll also be able to speed up or slow down parts of your Facebook Reels content. We anticipate that Instagram Reels features will also make their way to Facebook Reels. Here is a look at how Reels will work. In #Facebook news, they're working on Reels.This will "give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups".#SocialChatter #SocialMedia #SocialMediaNews #FacebookNews https://t.co/RU6ipgfjAl pic.twitter.com/njNQl1ppHB— Social Chefs (@socialchefs) August 23, 2021 Facebook Reels are not yet available; however, you can start to prepare for them. More on that below. Why Facebook Reels Matter For Your Business People spend around 4 hours per day, consuming video. Facebook wants to keep users on the platform, so they're introducing Facebook Reels. What this means for you as a business owner, is that you need to start creating video content. Keep in mind that people prefer to watch shorter videos, versus longer videos. Think TikTok and Reels videos. Reels won't be much different. Customers want short, to-the-point videos. If you're looking to capture their attention, you'll want to start creating short videos, on the platform they spend the most time on. As a business, you should start asking your customers and website visitors, where they spend the majority of their time at, and then create the content on that platform - each has their own version of Reels, whether it's Facebook Reels, Instagram Reels, TikTok or YouTube Shorts. This will help you align with your customers, and keep them engaged. Then it's up to you to further refine your video content strategy over time. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Facebook is working on a virtual reality product called Horizon Workrooms, that use Oculus. YouTube is starting to roll out changes to YouTube video search, including chapter markers. Reddit is planning to offer a video feed. Instagram is replacing swipe up links with link stickers, starting on August 30, 2021. How to Prepare For Facebook Reels Dorien Morin-van Dam previously joined us back on episode 299 of Social Chatter. You can watch that video here: Preparing For Facebook Reels FB Reels isn't here yet, but we're sure that businesses want to begin learning how to create reels content. What can they do to prepare? Facebook Reels: How Can Businesses Prepare? The best way to prepare is to begin experimenting with Reels content. You may want to research your competitors, to see how they are using Instagram Reels or TikTok. This can give you some ideas that you can use in your own business, but not copy them. You can being to get comfortable, creating short form videos. This way, when Facebook Reels are launched, your business can be ready with a Reels strategy, rather than be caught flat-footed. Tool of the Week Facebook Blueprint This week, we talked about Facebook Blueprint. If you have been wanting to learn how to use Facebook, run Facebook Ads, create Reels content and more, take a look at Facebook Blueprint. With the Blueprint online course, you get access to free online training for Facebook and Instagram. You can quickly learn about various tactics, techniques and strategies to implement on Facebook and Instagram. Facebook Blueprint is a free course to help you learn Facebook, Facebook Ads, Instagram, Reels and more. You can choose to pay to become Facebook-certified, to get a certification, that you'll have to renew every year. These include becoming a Facebook Certified MEdia Planning Professional, Facebook Certified Creative Strategy Professional, and many more. Learn Facebook and Instagram Wrap-up To sum it up this week, we discussed Facebook Reels. This will give Facebook users the ability to create and share short-form videos (think TikTok or Instagram Reels), that will show up in News Feed and in Facebook Groups. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about how to use Facebook Reels, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail139 Shares
