Social Chatter Episode 220: Facebook Custom Ad Metrics & Canva Video Editing

Social Chatter: Episode 220 - Featured

Social Chatter Episode 220: Facebook Custom Ad Metrics & Canva Video Editing

Welcome to the 220th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including:

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

We also talked about the Facebook photo transfer tool and Pinterest Shops on Episode 219.

Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Scott Ayres from AgoraPulse, a social media management tool.
 

Social Chatter: Social Media Marketing Talk Show - Episode 220

 

 

Facebook Custom Ad Metrics - Improve Your Measurements

In Facebook news, they have rolled out Facebook custom ad metrics, which will you analyze performance across multiple accounts and formulate your own metrics.

Facebook custom ad metrics
Facebook custom ad metrics help your business better understand the performance of your ad campaigns so that you can improve your overall advertising strategy.

 

Why Facebook Custom Ad Metrics Matter For Your Business

Previously, if you wanted to understand your Facebook ad campaigns, you had to dig through a number of reports and then build detailed spreadsheets to better compare them. With Facebook custom ad metrics, you can build metric formulas based on your overall goals and to also help you get better insights into how your Facebook Ads are performing.

In addition, the new cross-account reporting feature that they have added will help you easily manage multiple Facebook Ad accounts to give you a better understanding of your overall ad performance.

Together, Facebook custom ad metrics and cross-account reporting will help you to better understand how your ads are performing across the different channels where you are advertising.

You can read the announcement about Facebook custom ad metrics here.

 

 

Facebook Portal Enhancements:

Also in Facebook news, Facebook Portal is rolling out a number of enhancements to include logging in with WhatsApp, support for Facebook Workplace, live streaming using Facebook Live from Facebook Portal to your Facebook Profile and support for watching Amazon Prime Video, FandangoNow, SlingTV and more.

 

Why Facebook Portal Enhancements Matters For Your Business

While Facebook Portal added Facebook live to your Facebook Profile from the device, they don't yet support Facebook Live to a Page or Group.

Keep in mind that these Facebook Portal enhancements are helping to pave the way for future updates, such as Facebook Page support (we assume).

In addition, by adding Facebook Workplace support (with a looming Facebook Workplace app coming soon), we anticipate that Facebook Portal will be extremely useful for video conferencing with your team using an official app.

As you can see, these Facebook Portal enhancements help make the device more functional and to get you using it more often. We anticipate that it will help drive greater adoption, so if you haven't purchased a Portal, consider buying a smart display to get yourself and business accustomed to it. You can buy a Facebook Portal starting at around $80 click here.

To read the announcement about Facebook Portal enhancements, click here.

 

Canva Video Editing Coming In 2020

Canva is launching a Canva video editing service in 2020. You'll get access to video templates, stock video content, music and more to help you build and animate your own videos.

Why Canva Video Editing Matters For Your Business

If you've been using Canva for photo editing, moving into video editing is a no-brainer.

With Canva video editing, you won't have to hire a video editing professional. Instead, you'll likely get access to video editing for non-designers/editors. This will help you as a business, produce more video content instead of outsourcing it.

We currently use Content Samurai, which helps us produce videos in seconds by taking our script and building the video for us. While not much is known about Canva video editing at the moment, we anticipate that if you're already using Canva to edit photos, video editing will be the next successful tool that they launch and get users behind.

You can read the announcement about Canva video editing in 2020 here.

 

Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

 

Podcast Co

The first tool that we have for you this week is Podcast Co.

Are you looking to launch a podcast for your business?

Podcast Co can help you publish unlimited episodes to Apple Podcasts, Spotify and Google Play with just one-click.

In addition, Podcast Co provides you with a simple drag-and-drop interface to help you customize, schedule and launch your podcast show in no time!

Podcast Co also includes a customizable page that you can tailor to your brand colors, add your own podcast cover image, detailed show information and more!

Podcast Co
Podcast Co can help you launch your first (or second or third) podcast in minutes!

 

Normally, Podcast Co charges $29 per month, but you can get a lifetime deal starting at $79.

Get podcast hosting

 

 

Breaker Podcast App

The second tool that we have for you this week is Breaker Podcast App.

The Breaker Podcast app is a leading social podcast tool.

Breaker Podcast App

Breaker is a podcasting tool to help you discover the best podcasts or follow your friends to see what they listen to.

You can use their powerful search and discovery feature to find the top podcasts or follow your friends to see which podcasts they are listening to.

If you want to share one of your favorite podcasts, you can share it on their Breaker social profile or send it out via Facebook or Twitter. If you're already using another podcasting app, you can quickly import your subscriptions from Apple Podcasts or Overcast. Breaker also includes a handy feature to automatically skip silence so you that you can listen to more podcasts!

Breaker is a freemium podcasting app. You can use it for free or buy premium episodes from your favorite podcasters. Prices start at $0.99.

Download Breaker Podcast App

 

 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.