Welcome to the 211th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn campaign manager updates, Twitter direct message filters, Instagram Shopping Reminders, Facebook Horizon, Rocketbook, and more.
For those of you who missed last week's episode on LinkedIn skill assessments, you can watch it here.
Social Chatter: Social Media Marketing Talk Show - Episode 211
Twitter Direct Message Filters
In Twitter news, they have launched Twitter direct message filters. These new DM filters, will automatically push offensive direct messages to an "additional messages" folder.
Twitter direct message filters will work on Android, iOS and the web.
Here is a look at how Twitter dm filters will work.
Unwanted messages aren't fun. So we're testing a filter in your DM requests to keep those out of sight, out of mind. pic.twitter.com/Sg5idjdeVv
— Twitter Support (@TwitterSupport) August 15, 2019
Why Twitter Direct Message Filters Matter For Your Business
You probably spend a majority of your day just checking notifications that you receive on your social media channels. Chances are, you spend some of that time just to find out that a message was offensive or spam.
With new Twitter direct message filters, you can save time by automatically filtering out messages with questionable language or DMs that could be considered spam.
When you turn on the new Twitter DM filter feature, messages that fall into this category, will be moved to an additional folder. This will be the only way that you see these messages. This means no more checking your Twitter direct messages to find out that they're not useful.
To get the new Twitter direct message filter, simply update your app in your devices AppStore.
You can read the announcement about Twitter direct message filters here.
LinkedIn Campaign Manager Dashboard Updates
In LinkedIn news, they have rolled out updates to LinkedIn Campaign Manager.
These include audience targeting logic and demographic forecasts. With this information in LinkedIn campaign manager dashboard, you'll be able to quickly build targeted audiences. In addition, LinkedIn is adding the ability to customize a forecasting panel to see top industries, years of experience, company size and much more.
Why LinkedIn Campaign Manager Updates Matter For Your Business
LinkedIn campaign manager updates will make it much easier for you to deliver the content and creative ads that resonate with your audience. By adding Boolean logic to targeting queries in LinkedIn, you'll be able to run LinkedIn ads that help drive results for your business, rather than just posting and praying that you've selected the proper demographic information to target on LinkedIn.
LinkedIn campaign manager updates are available starting today, with reporting metrics rolling out to all advertisers over the coming weeks.
You can read the announcement about updates to LinkedIn Campaign Manager dashboard
You can read the announcement about updates to LinkedIn Campaign Manager dashboard here.
Instagram Shopping Reminders
In Instagram news, they are launching Instagram shopping reminders, which allow you to set reminders about upcoming products so that people can buy them the moment they are available.
Shopping reminders will shop up via Instagram Stories. If you're a customer, you can quickly set a reminder and then receive a notification before the product is about to go live. Here's a look at Instagram shopping reminders from Adidas.
Why Instagram Shopping Reminders Matter For Your Business
Instagram shopping reminders are currently available for some of your favorite top brands including Adidas, Balmain, H&M, Levi's, Mr. Porter, NARS, Net-A-Porter, SoulCycle, Warby Parker. among others.
If you're interested in using them in your business, it would be worthwhile following their Instagram accounts and watching their Stories, to see how Instagram shopping reminders work. This way when they are rolled out to everyone on Instagram, your business can be ready.
While these are currently primarily for physical products, we could see them being especially useful for all types of business, including online businesses, where you often pre-sell a product ahead of time. Shopping reminders look like they will be a useful way to gauge interest before you launch a product, while helping build critical adoption.
You can read the announcement about Instagram shopping reminders here.
Facebook Horizon, A Virtual Reality World
In Facebook news, they are launching Facebook Horizon, a VR-multiplayer world.
Facebook Horizon is a place where you can build your own environment, games, and socialize with others. If you've ever seen Ready Player One or Second Life, this is going to be very similar.
You'll have your own avatars, watch movies, play games and more together - in a virtual reality world.
Here's a look at how Facebook Horizon will work.
Why Facebook Horizon Matters For Your Business
Facebook Horizon isn't just a place to casually spend time. Facebook thinks that you will spend a lot of time there. If you've ever dreamed of owning your own island, you can create a virtual island and spend time with friends or take customers on a private retreat without leaving their living room.
While Facebook Horizon won't launch until 2020, if this sounds like the type of virtual world for you, you can apply to their beta program here.
You can read the announcement about Facebook Horizon here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Periscope eliminates support for 360 and GoPro cameras.
- Logitech acquires the live streaming tool, Streamlabs.
- Giphy partners with Oracle data clouds moat to measure GIF viewability.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Rocketbook.
Rocketbook is a reusable pen and paper notebook. With Rocketbook, you can quickly take notes during a business meeting, draw out a sketch for a social media post and more.
When you are finished, you can quickly scan the pages and send them to services such as Evernote, Google Drive or email them to yourself and your client in glorious high definition.
Here is a demo of Rocketbook.
Rocketbook notebooks are available in multiple sizes and colors. They run around $35.
Improve note taking with clients
The second tool that we have for you this week is Thinkific.
Are you interested in creating an online course for your business? This can be a great tool to grow your audience, while sharing your knowledge.
With Thinkific, you get a powerful tool for creating online courses, membership sites and much more.
While you can build a membership site on your existing website, by using Thinkific, you avoid the hassle of managing every little detail. Instead, Thinkific offers great customer support and consistent uptimes. This helps ensure your course is available for customers when they want to take it. In addition, you can spend time growing your business rather than just maintaining it.
You can try Thinkific for free and upgrade to other plans when you're ready to launch your first online course.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!