Welcome to the 344th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including new tools for LinkedIn creators.
If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing.
If you missed a previous episode of our social media marketing talk show, we discussed updates to LinkedIn community policies.
Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Adina Jipa from SocialInsider.
Social Chatter: Social Media Marketing Talk Show - Episode 344
New Tools For LinkedIn Creators
This week, we're taking a look at new tools for LinkedIn Creators.
LinkedIn rolled out creator mode and further expanded them to include audio events.
Now they're adding even more tools to help LinkedIn Creators.
One tool they are adding is the ability to highlight a URL in your profile header.
You need to have creator mode enabled. Then you can add a link to the top of your profile. This way people who view your profile can learn more about you or your brand.
Another tool that is being added for LinkedIn creators is the ability to share a link or embed a follow button outside of LinkedIn.
This will make it easier for you to grow your following on your own website, across emails, or in blog posts.
A few additional tools to help creators is the ability to follow someone from the feed.
This eliminates the need to click into their profile. Rather, you can follow them from the feed.
In addition to these tools for LinkedIn creators, when someone sends you a connection request, they become automatic followers.
This can be a great way to grow your following.
Here's a look at each of these updates for LinkedIn creators.
Why New Tools For LinkedIn Creators Matter For Your Business?
LinkedIn is growing. A number of users are moving over to the platform.
By adding so many new tools for LinkedIn creators, they hope to keep you on the platform with these handy tools.
We're particularly interested in seeing LinkedIn continue to grow their set of creator tools.
Remember, you need to enable LinkedIn creator mode to access these features. Here's how.
Related LinkedIn Articles
- Career Breaks on LinkedIn
- LinkedIn Event Management Tools
- LinkedIn Creator Tools
- LinkedIn Dark Mode
- LinkedIn Audio Events
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- You can new pin up to three Instagram posts.
- Instagram launches we create program.
- TikTok rolls out digital avatars.
- Tool of the week: Strategize Up: The Simplified Blueprint to Scaling Your Business.
Strategies to Grow Your Business
We spoke with Troy Sandidge about strategies your business can use to grow, along with tips on creating a content engine. Here are the tips he shared.
How To Retool Social Media To Be The Bridge To Growth?
One thing to make clear is, social media is the highway. NOT the destination.
Once you approach social media with that framework and consideration in mind, then you can begin to use social media as an elite tool to create the bridge for true growth.
- Identify your main social media platform of choice that will be your nucleus. This would be the platform that aligns with your preferred content of choice to distribute, that has the biggest community, that gives you the greatest opportunity to be an authority to an audience that wants to consume what you have to say. Whatever platform can put you in your best situation to achieve these things.
- You need a slingshot platform. Think of it like your Robin to your Batman. This platform can drive people to your main platform with ease and can be complementary to the core content you distribute.
This is how you would retool your social media. There's no point of creating content everywhere if you aren't even seen let alone engaged with among your ideal audience for engagement to happen that leads to conversations that hopefully leads to growth.
Quality Of Distribution vs Quality Of Creation Matters In Business?
Is quality defined by how well the content actually is?
Or is quality defined by how well the content can be distributed?
The average person gets bombarded with thousands of content pieces a day. Even if your content has high quality, don’t you need to have people see it first to dub it “high quality” and wouldn’t that lean more into quantity and distribution?
There’s a difference between posting consistently and posting content constantly.
Yes, create quality content, but if you don’t post enough quantity of content, it won’t matter.
What Are Three Tips For Businesses to Start Content Engines?
- Know what content works for your scope and helps you scale.
- Think like Taco Bell
- Distribution is key for the content engine to be effective
To sum it up this week, we discussed new tools for LinkedIn Creators, to help you grow your presence on the LinkedIn platform.
If you have any additional questions, please share them with us in the comments below.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!