Social Chatter Episode 19: Facebook Launches Facebook Audience Optimization

Social Chatter: Episode 19 - Featured

Social Chatter Episode 19: Facebook Launches Facebook Audience Optimization

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!

Watch This Week’s Social Media Updates


Facebook Launches Facebook Sports Stadium

Facebook Sports Stadium

This week, Facebook announced Facebook Sports Stadium.

"With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans.

Facebook has "built a place devoted to sports so you can get the feeling you’re watching the game with your friends even when you aren’t together."

Facebook Sports Stadium on Mobile

While this is just for sports, we could see this being a valuable tool for other major events such as The Oscars.

It could also be a powerful tool for Facebook Pages if they were able to easily bring together conversations happening at their live events, such as a convention.

Facebook Audience Optimization Comes to Facebook Pages

Facebook Audience Optimization

Also this week, Facebook announced Facebook audience optimization.

Facebook Audience Optimization is "an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts. "

With Audience Optimization you can choose:

  • Preferred audience
  • Audience restrictions
  • Audience insights

You can read more about audience optimization here.


Instagram Adds Twitter-like Search

With the new Instagram search, you can now see who follows you.


Google Files Patent to Replace Social Media Marketers

Google Patent on Social Media Marketing

Also making the rounds this week is a patent from Google.

They filed a patent that looks to make it easier for people receiving links via Gmail to find trending content across other social networks and also to help identify other relevant posts made on social media channels.



In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.

Twitter Flight School

Twitter Flight School
Twitter Flight School is a free tool to help you learn how to "craft the best way of integrating Twitter into your work."

This tool from Twitter also provides a number of lessons on how to get the most out of Twitter.

Sign-up for Twitter Flight School  


ZCast Podcasting App

Are you looking to get into podcasting?

Do you find you're always on-the-go?

With ZCast, you can create your own podcast directly from your mobile device.

They also include a built-in tie-in to your social media channels. This way you can share your show with others and build a loyal tribe.

Download ZCast  

Keyword Research Course by Hubspot

Hubpost Keyword Research Academy

The last tool we wanted to share this week comes from Hubpost.

When writing blog posts for your business, it is important to understand who you're writing your content for to help you reach new and existing customers.

One way to do this is to perform keyword research.

Hubpost has launched a free tool called the Hubspot Keyword Research Course.

This course helps you identify who your ideal customer is, teaches you how to reach existing customers and more through keyword research.

Enroll in the Hubpost Keyword Research Course  


That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.


About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.