Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post, video or you can listen to the Alexa Flash Briefing.
For those of you who missed last week's show with Phil Gerbyshak, Christian Karasiewicz and guest, Jenn Herman, you can find it here.
We're also joined by this week's special guest, Erika Heald, host of #ContentChat.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbyshak.
Watch This Week's Social Media Updates
Facebook Group Admin Tools
In Facebook news, they are rolling out powerful new Facebook Group admin tools to include admin support, features for group rules, preapproved members and more.
Why New Facebook Group Admin Tools Matter For Your Business
Facebook Groups are getting a host of new tools. These include the following.
Admin Support
According to Facebook, admin support is "a dedicated place for admins to report an issue or ask a question and get a response from Facebook. We aim to respond within one business day. This feature can be found within admin tools, and is currently available to a limited number of group admins on iOS and Android in English and Spanish."
This new Facebook Group feature will make it easier for you to get support for your Facebook Group.
Online Education Resources
Facebook is adding online learning for Facebook Groups. This feature will include tutorials, product demos, case studies and more to help you get the most from your Facebook Groups.
New Group Rules Features
Have you ever needed to remove a post in your Facebook Group because if violated your group rules? One of the other new Facebook Group admin tools is the ability to notify members with details on which group rule they broke. This way they can work to get in compliance with your Facebook Group rules and make it easier for you to interact with members instead of spending all of your time just managing your group.
Preapproved Facebook Group Members
One last update to Facebook Group admin tools is the ability for Admins and Moderators to select which members whose content will automatically be approved every time.
This can help save your business a lot of time, especially considering how much time it can take in Facebook Groups just to manage Group posts.
These are the latest Facebook Group admin tools.
To read more about these new Facebook Group admin tools, click here.
Facebook Ignite Buffalo Program
Also this week, Facebook teamed up with Quickbooks, Amazon Web Services, WordPress and others to offer small businesses access to mentorship and capital through the Ignite Buffalo Program.
Why The Ignite Buffalo Program Matters For Your Business
If you're a small business in western New York, you can apply for capital infusion of between $25,000 and $100,000 and get access to 12 months of personalized mentorship.
They plan to offer 27 grants. As part of the program, "small businesses who attend Facebook Community Boost will also gain access to the curriculum offered by Ignite Buffalo partners to supplement digital skills and small business training offered at the event."
If your small business is located in this part of New York, you can apply and get the mentorship and guidance your business may need to get over the hump and thriving.
You can read the official announcement click here.
Facebook Stories Add Audio, Archiving, Saved Clips
Also this week, Facebook Stories added a host of new features that include audio, archiving and saved clips.
Why Updates to Facebook Stories Matter For Your Business
Facebook is encouraging users to create more Stories. To do this, they are rolling out a number of updates that include audio, archiving and saving clips.
These new features make it easy for your business to record audio with a custom background, save Stories and archive Stories privately for later.
As a business, these can be especially useful because they let you go beyond just sharing photos and videos. Instead, you can create audio for your Stories depending on the type of business you run.
Because you can archive your Stories now, you'll be able to have a back-up to look at later and see how you've grown in using Facebook Stories.
To read more about updates to Facebook Stories, click here.
Twitter API Pricing
In Twitter news, they are trying out new API pricing.
Why Twitter API Pricing Matters For Your Business
While APIs may not seem interesting, Twitter API pricing could affect the social media scheduling and tweeting tools that you may currently be using.
For example, if you use a lot of small third-party tools for Twitter, many of these may fold because they cannot afford the high costs of accessing Twitter API data.
If this is the care, you may want to check out tools such as Hootsuite, Agorapulse or Viraltag, companies that have the capital to content to afford Twitter API pricing or consider going back to using the Twitter native apps.
To read more about Twitter API pricing, click here.
Picture-In-Picture On YouTube
In YouTube news, they are testing a picture-in-picture feature for YouTube users without having to have a paid YouTube Red subscription.
Why YouTube Picture-In-Picture Mattes For Your Business
YouTube previously only offered picture-in-picture to people who paid for a YouTube Red account (around $9.99 per month). This lets you skip ads, access Google Play music and more.
Now, they are testing adding picture-in-picture to regular YouTube accounts. This new feature would let you watch a YouTube video while continuing to browse YouTube.
As a business, you may be generating revenue from people who sign-up for the YouTube Red program. By adding this to free accounts, this seems like it will decrease your revenue from your YouTube channel.
The good news is that if you publish videos to your YouTube channel a lot, you can look at your analytics and see how much of your revenue is coming from YouTube Red subscriptions and disable PiP playback for your video content.
To read more about picture-in—picture on YouTube, click here.
Mute In Feed For Instagram
In Instagram news, they are rolling out mute in feed, a way to help you clean-up your Instagram feed.
Why Mute In Feed For Instagram Matters For Your Business
Is your Instagram feed a mess? Maybe you want to hide posts in your feed from certain accounts?
Rather than unfollowing accounts on Instagram, now you can mute them and still follow them.
This way you have a more personalized Instagram feed.
According to Instagram, here's how to mute an account. "Tap the … menu in the corner of the post. From there, you can choose whether to mute posts or mute posts and stories from an account. You can also mute posts and stories by pressing and holding on a story in your tray, or from a profile."
As a business, this should be particularly useful if you want to keep the content you see to a minimum in your feed. On the other site, customers can also mute your account if you post too often.
Mute in feed will be rolling out over the next few weeks.
You can read more about mute in feed from Instagram here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Viraltag
The first tool that we have discovered this week is called Viraltag (web).
Are you looking for a more efficient tool to help your business schedule and recycle your social media content?
With Viraltag, you can schedule posts, pins and more at the optimal times when your customers are on your social media channels. It works with Instagram, Pinterest, Facebook, Twitter, LinkedIn and more.
In addition to helping you schedule your social media updates, Viraltag also includes a powerful evergreen content feature. This will make it easy for you to fill up your queue with content that you want to always share on your social media channels.
Overall, it can save you a lot of time when trying to manage your business and your social media updates.
You can try Viraltag for free for 14 days. After the trial ends, plans start at $24 per month.
Try ViraltagLooker
The second tool that we have for you this week is Looker (web).
Looker is a business intelligence software. It uses big data to help your business explore, analyze and share your business analytics, including your social media channel data.
If you're a business that wants hard data to help you make more informed decisions about your social media and marketing data, you should consider Looker.
Most small businesses don't spend enough time looking through their data - there are too many dashboards and social networks to check. Instead, they react. What if you could get ahead and be on top of your marketing decisions?
Looker can help you quickly see how your business is performing and make more informed decisions from one convenient dashboard instead of having to check multiple places.
You can request a demo to Looker from the link below.
Try LookerWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
No Comments