Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Jim Hacking.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Snapchat Analytics For Creators
In Snapchat news, they are rolling out Snapchat analytics (finally).
Why Snapchat Analytics Matter For Your Business
Snapchat is making analytics available to content creators.
You will now be able to see the following in Snapchat.
- Total Story Views in the past week, month and year to date
- Time Spent Viewing Stories in minutes in the past week, month, and year to date
- Daily unique story viewers, average time unique viewers spent watching, and completion rates
- Audience demographics like gender breakdown, top age bracket, and top geographic regions
- Audience interests like which lifestyle categories like film and TV, food, fashion , and sports their audiences care about
As a business, chances are you've had a business or client ask you for Snapchat insights.
By adding analytics to Snapchat, you'll have better insights into what is and isn't working on Snap along with valuable demographic data about the people who are viewing your Snapchat content (great for helping you tailor your snap content).
Snapchat analytics are a much-needed feature. Hopefully it's not too late and they will help bring people back to Snapchat.
You can read the announcement about Snapchat analytics here.
Snap and Giphy Work On GIF Stickers
Snapchat is also working with Giphy on Snapchat GIF stickers.
Why Snapchat GIF Stickers Matter For Your Business
Snapchat is borrowing a page from Instagram, who recently launched Instagram GIF stickers.
Here is what Snapchat GIF stickers look like.
When you're using Snapchat, you can add GIF stickers to photos or videos and scale them.
As a business, if Snapchat is a place where your customers spend time, you'll want to consider adding GIF stickers to your snaps to make them more exciting to look at.
Of course, Giphy already has a vast array of animated GIFs, so you should be able to find GIF stickers relevant to your business.
You can read the announcement about Snapchat adding GIF stickers to snaps here.
Facebook Expands Messenger Audio and Video Calls to Groups
In Facebook news, they are expanding Facebook Messenger audio and video calls to groups.
Why Facebook Messenger Group Audio and Video Calls Matter For Your Business
Facebook wants to make it easier for you to have Facebook Messenger video or voice calls with multiple people.
They now let you turn one-on-one video or audio chats into a group chat.
Here's a short video showing you how easy it is.
As a business, we often use Facebook Messenger to communicate with customers. By adding the ability to have groups of people on a Facebook Messenger video or audio call, you can now consider conducting business meetings with your team or hold calls with your best customers to discuss some new ideas.
You can read more about group Messenger audio and video calls on the Facebook blog.
Facebook 3D Posts
Facebook is testing a way to unite AR, VR and News Feed with Facebook 3D Posts.
Why Facebook 3D Posts Matter For Your Business
In an effort to make your News Feed more engaging, Facebook is working on Facebook 3D posts. This is what they look like.
3D posts will support AR and VR to bring your posts to life.
Right now, you'll notice that a lot of Facebook 3D posts center around modeling.
As a business, we could see this being useful for creating prototypes and sharing them with customers. For example, if you're in real estate, you could share a Facebook 3D post of a new property and let potential buyers view the property in new ways.
Facebook doesn't plan to give you a tool to build 3D objects (there are already a lot of tools available to do this), but they are providing support to help build out Facebook 3D posts.
You can read more about Facebook uniting AR, VR and News Feed with 3D posts here.
Facebook Community Help
Facebook wants to make it easier for businesses and organization to help during a crisis. As a result, they're launching Facebook Community Help.
Why Facebook Community Help Matters For Your Business
In the coming weeks, Facebook is rolling out Facebook Community Help, a way for businesses and organizations to post to reach communities that are impacted by a crisis.
Pages for organizations and businesses such as "Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire and Save the Children" and more will have a way to offer help during a crisis.
This could include offering free transportation, connecting volunteers, offering free services and more.
Here is an example of Facebook Community Help.
What we really like about community help is that it will help businesses and organizations do more to help those in need. In return, you'll gain added exposure for the right reasons.
Right now, this is available to a number of Pages and they're planning to roll it out to others soon.
You can read more about helping during a crisis here.
Instagram Replay Controls For Greater Privacy
In Instagram news, they are rolling out Instagram replay controls to limit how people can use Instagram Direct messages.
Why Instagram Replay Controls Matter For Your Business
Instagram wants to give you greater control over the content you share with friends.
As a result, they are rolling out Instagram replay controls that all you to decide if your Instagram Direct messages can be replayed.
- View once
- Allow replay
- Keep in chat
This is what this feature looks like in Instagram Direct.
When you set your Instagram replay controls within Instagram Direct, if you choose to allow a replay, people can replay the message after you've watched it the first time.
Also, the person who sent you the message can see when you replay a message.
As a business, this should give you greater control of your content and should encourage your audience to tune-in to your content now, knowing that there is the possibility that it might be restricted to just that time that it is shared.
You can read more about Instagram replay controls here.
Twitter Ends Mac Desktop Client
In Twitter news, they are ending support for the Mac desktop client.
Why Twitter Ending Mac Desktop Support Matters For Your Business
Twitter is looking to refocus their efforts on improving Twitter.
This isn't surprising, considering Twitter has struggled to grow its user base.
To do this, they are no longer allowing you to download the Twitter for Mac desktop client.
As a business, if you rely on using Twitter from your desktop, you'll still have options.
For example, you can use Twitter's own, Tweetdeck. You'll also still be able to access Twitter from your web browser.
Alternatively, you likely already have access to Twitter through other more powerful third-party social media tools such as Hootsuite or Buffer.
As a business, hopefully, this means Twitter will put more effort into Tweetdeck, which is already very robust.
For now, this should be a positive sign that Twitter is making moves to improve their platform.
If you've been using the Twitter for Mac desktop client, the goods news is that you have plenty of options, many of which can provide your business with more features and functionality to help you better manage your social media channels.
You can read more about Twitter abandoning the Twitter for Mac desktop client here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is called Audiogram (web).
With Audiogram, you can create social video to get the attention of your customers (and drive them to click to learn more).
Here is an example of an audiogram that was shared on Facebook.
One thing we really like about Audiogram is that you can create content for your social media channels in minutes.
You can then share them on Twitter, Instagram Facebook, Instagram and Snapchat.
Audiogram offers a free plan. If you need to create more than 2 audiograms per month, prices start at just $19 per month.
You can start using Audiogram from the link below.Try Audiogram
The second tool that we have for you this week is called Typeform (web).
Typeform is a powerful tool for creating surveys and forms to help you learn more about your customers.
With Typeform, you can create social media surveys to help you learn how your customers are using social media. You can also use it to create surveys to gather feedback from customers about their purchase so that you can make more informed marketing decisions for your business.
Typeform offers a basic free plan. You can upgrade to their Pro version, which starts at just $30 per month.
You can sign-up for free for Typeform using the following link.Create a form to survey your customers
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.