Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Amanda Robinson.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Facebook Engagement Bait
In Facebook news, they want to improve the quality of the content in your News Feed by penalizing Pages and Profiles that post "engagement bait" or spammy content.
Why Facebook Engagement Bait Matters For Your Business
Facebook wants to continue to improve the quality of the content they show in your news feed. That's why they are making some sweeping changes for Facebook Pages and Profiles.
They're calling it Facebook engagement bait.
These are some of the types of posts they're going to start to demote for people and Pages.
If you currently post content that asks people to vote, react or share what they consider "engagement bait," they will demote those specific posts.
For Pages that break these rules and continue to break them, Facebook is going to implement stricter demotions.
Their goal is to focus on authenticity.
Most of the time, Pages and Profiles that use tactics to artificially inflate their engagement, such as being the first to comment on your own videos are also considered another fake way to increase your exposure
One last important piece of information about this is if Pages share engagement bait posts will see even more of a drop in their overall reach.
You can learn more about Facebook engagement bait here.
Facebook is launching Facebook Snooze to give you more control of the content in your feed.
Why Facebook Snooze Matters For Your Business
Are you seeing too many particular photos or posts from a specific user in your news feed?
Facebook is introducing a new feature called Facebook Snooze to help you snooze certain posts from a Profile, Page or Group without the need to unfollow or unfriend them.
As a business, this new feature can be useful for you to help you snooze certain content for 30 days.
Here's how to use Facebook Snooze.
How to Use Facebook Snooze
- Tap the three dots on a post from a Profile, Page or Group that you want to snooze
- Tap "snooze" for 30 days
If you want to turn off the snooze feature before the 30 days are up, here's how.
How to Turn Off Facebook Snooze Before 30 Days
- Go to the Profile, Page or Group you want to turn off Facebook snooze for
- Tap "snoozed"
- Tap "end snooze"
You can read the announcement about Facebook snooze on the Facebook blog.
Facebook News Feed Intent and Video Repeat Viewership
Facebook is updating the News Feed rankings to help surface videos people are seeking out or coming back to watch.
Why Facebook News Feed Video Intent and Repeat Viewership Matters For Your Business
Facebook is changing up your news feed ranking (again). This time, they're focusing on intent and repeat viewership.
What this means is that they're going to show more videos that people are seeking our or ones that people are coming back to watch again.
As a business, you should take these two ranking factors into consideration when creating new videos to share on your Facebook Page.
If you create authentic, quality content that people find educational (and have to return to to either share or re-watch), this can help your videos get surfaced more in news feed.
You can read the announcement here.
Facebook Opens World Effects To All
In more Facebook news, they have opened their AR platform and World Effects to all developers.
Why Facebook World Effects Matter Your Business
Facebook wants to grow their augmented reality platform to compete with Snapchat.
To do this, they're rolling out Facebook World Effects to developers.
This new platform will make it easier to create advanced effects such as the ability to add floating 3D world bubbles, camera effects and more.
You can learn more about Facebook World Effects here.
Facial Recognition Technology On Facebook
Also this week, Facebook announced new tools to help manage your identify on Facebook using facial recognition.
Why Facebook Facial Recognition Technology Matters For Your Business
Facebook wants to make it easy for you to manage your identify on Facebook using facial recognition.
They're launching optional tools to help you better manage your identify.
This new facial recognition technology plans to notify you if you haven't been tagged. This way you're in control of your image on Facebook and can choose to tag yourself or leave yourself untagged.
The way it works is when they find a photo that they think you are in, you'll get a notification. quickly tag yourself or report to Facebook that the photo isn't you.
As a business owner, this should prove quite useful because you should be able to identify photos that you've been tagged in, but were not aware that a customer took them.
This can also help you identify customers who you might now know about.
You can read the announcement about face recognition technology here.
Instagram Holiday Tools
In Instagram news, they are rolling out a set of holiday tools.
Why Instagram Holiday Tools Matter For Your Business
Instagram is releasing a set of holiday tools. These include new superzoom effects such as "bounce," "beats," or "TV show," face filters, stickers and color filters.
Here is what some of the new face filters for the holidays look like.
As a business owner, you might find these new holiday tools useful to share holiday-themed content with your followers.
For example, you might want to include face filters such as bursting balloons or confetti to thank your customers.
You can access these new features just as you normally would. For example, to access face filters, swipe right to open your camera and tap the face icon in the bottom right.
You can read more about Instagram holiday tools here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is called Scrubbies from Google (iOS).
Scrubbies is a mobile video app from Google. This is what it looks like.
With Scrubbies, you can quickly create your own video loops and manipulate the speed and direction of video playback.
Once you'v created Scrubbies, you can save and share them on your favorite social media channels.
Scrubbies by Google is a free download. You can get it from the following link.Download Scrubbies
The second tool that we have for you this week is called Podcast Mirror (web).
Podcast Mirror is a tool to help make it easy for you to manage your podcast feed.
This way your podcast listeners can quickly listen to your podcast on any device without the need to use multiple RSS or XML code, which can cause issues with your podcast loading for them.
Podcast Mirror from the popular Blubrry Podcasting is a free tool. You can get started with it using the link below.Try Podcast Mirror
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.