For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Moshe Isaacian.
Watch This Week's Social Media Updates
Facebook Advertising Principles
In Facebook news, they are sharing insight into their advertising principles.
Why Facebook Advertising Principles Matter For Your Business
In an effort to be more transparent, Facebook is providing businesses with more insight into what guides their decision making regarding advertising on Facebook, Instagram and Messenger.
The good news is they build for people first.
We're also excited to hear they don't sell your data.
Over the past few weeks, you've probably seen us talk a lot about new tools for running Facebook Ads. These new tools not only make it easier for you to control your ads better, such as managing your budgets automatically.
They also let you see the ads running on Facebook Pages.
While there isn't anything you need to do, this should help dispel and negative feelings of how Facebook uses your data or about the way ads are run on Facebook.
If you haven't yet started running Facebook Ads, rest assured, you can now, thanks to Facebook being more transparent with their advertising principles.
You can read more about Facebook's advertising principles on the Facebook blog.
Facebook Messenger Broadcasts
This week, there was word that Facebook was testing Messenger broadcasts.
Why Facebook Messenger Broadcasts Matter For Your Business
Facebook Messenger broadcasts are an interesting feature.
This is what the interface looks like.
If should look familiar, because it's similar to Facebook Ads Manager.
This particular tool looks like you'll be able to create your own Facebook Messenger chatbots inside of Facebook, rather than relying on tools such as Chatfuel and ManyChat.
While these are third-party tools for creating your own bots for Facebook Messenger broadcasts, Messenger Broadcasts from Facebook would be available within the Facebook platform, making it easy for anyone to create their own Messenger bot.
As a business, you'll want to pay attention to this feature.
While not much is know, you can start building your own chatbots using Chatfuel or ManyChat, to help familiarize yourself with how chatbots work.
This way, when Facebook releases Messenger broadcasts, you'll be ready to start using it.
You can read more about Facebook Messenger broadcasts here.
4K In Facebook Messenger
Also this week, Facebook rolled out support for 4K photos in Facebook Messenger.
Why 4K In Facebook Messenger Matters For Your Business
If you've previously sent photos through Facebook Messenger, you've probably noticed the quality wasn't that great.
The good news is Facebook now supports 4K in Facebook Messenger. What this means is your images won't get compressed when you upload them through Messenger.
This will result in sharing the photos at a higher resolution - meaning more depth and quality.
To get the 4K option in Facebook Messenger, simply update your app to the latest version and continue sharing photos there.
You can read more about 4K photo support in Messenger here.
Twitter Testing Bookmarking Feature
In Twitter news, they are testing a bookmarking feature.
Why A Twitter Bookmarking Feature Matters For Your Business
Twitter is testing a bookmarking feature to let you save tweets. This is what it looks like.
Right now, users currently like a tweet (the heart) as a way to save tweets.
By adding Twitter bookmarks, chances are, you'll be able to save a tweet for your private archive, right from a tweet.
They're currently still testing different variations, but this should help to streamline the process for saving tweets and make the platform a lot easier for people to use.
To read more about the Twitter bookmark feature, click here.
Instagram Regram Button and More
In Instagram news, they are testing an Instagram regram button along with more Instagram features.
Why An Instagram Regram Button Matters For Your Business
Instagram is testing a regard button.
This is especially useful for businesses, because now, you'll have an easier way to share Instagram posts natively and won't have to rely on third-party apps if this is added to Instagram.
Here is an image that The Next Web shared about this new feature.
Instagram is also testing some additional features such as GIF search. You would be able to search and share GIFs on Instagram or in Instagram Stories.
Two additional features that they are working on are the ability to archive Instagram Stories, to create lists of close friends, to share to WhatsApp, along with a quick search for top hashtags and emojis.
Out of these updates, the ability to save Instagram Stories to a personal archive is especially useful. This way you can easily go back and find Stories you shared a while back that you need to recall.
It's also interesting to see WhatsApp sharing. Hopefully WhatsApp will finally get some love.
While these updates have not been announced officially, it's good to see that a lot of new features are potentially on the horizon for Instagram,
If you would like to read through this comprehensive set of features, you can do so here.
Remix Photos In Instagram Direct
Instagram also rolled out the ability to remix photos in Instagram Direct.
Why Remixing Photos In Instagram Direct Matters For Your Business
When your friend sends you a photo in Instagram Direct, you can now reply with stickers, move and resize their photo and more!
In addition, Instagram is also going to let you control the number of replays.
For example, you can choose to "allow replays" or only let them see it once.
As a business, this is another tool for you to be able to engage with your followers through your Instagram channel.
To get the ability to remix photos in Instagram Direct, simply update your app.
You can read more about remixing Instagram Direct photos here.
Request to Join A Friend's Instagram Live Video
Also this week, Instagram rolled out the ability to request to join a friend's Instagram Live video.
Why Requesting to Join Instagram Live Matters For Your Business
If you've ever wanted to join someone's Instagram Live video, the best way was to leave a comment during their broadcast or send them a text message, Instagram Direct message or Facebook Messenger message.
Now though, you don't have to go those other routes.
Instead, you can now request to join a friend's Instagram Live video during a broadcast. Here's how.
How to Request to Join A Friend's Instagram Live
- Launch the Instagram app
- Tap the request button in the comments section
- You'll see a confirmation your friend accepted your request
Once you join Instagram Live, your screen will split in half - you'll be on one part and your friend will be on the other.
This is what the overall process looks like.
If your business is hosting an Instagram Live video, you can see requests from people who want to join in the comments.
Simply tap the "view" button and choose who you want to add to your Instagram Live video broadcast.
Keep in mind that you can add and remove people any time.
As a business, this should be a useful feature. You can now focus on running your Instagram Live video, rather than trying to communicate with your viewers, while being distracted with notifications.
You can read more about requesting to join a friend's Instagram Live here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is called Social Rank (web).
How much do you know about your Twitter and Instagram audience? Chances are, not much.
With Social Rank, you can quickly identify your audience, filter them by their location, as well as their common interests.
Together, this information can help you ensure you're sending the right information to them.
Using the data from Social Rank, you can also learn more about the people so that you can further engage with them - at conferences, events, online and more!
If you wanted to sort through your audience, it would take a lot of time. With Social Rank, you can save yourself hours.
Social Rank is available as a free plan. You can add exporting capabilities, the ability to follow those users on Twitter and much more, starting at $49 per month.
You can start using Social Rank from the link below.Learn more about your social media following
The second tool that we have for you this week is called Pixomatic (iOS).
Pixomatic is a powerful photo editing tool for your mobile device.
Aside from being able to re-touch photos, Pixomatic includes a number of advanced features. These include the ability to quickly blur the background to remove an unwanted subject or to hide a messy office, as well as advanced masking capabilities if you need to adjust the color on certain parts of your photos before sharing them on your social media channels.
Pixomatic is available for $4.99.
You can download it from the link below.Download Pixomatic
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!