Welcome to the 241st episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn Polls, LinkedIn Virtual Events, a Pinterest Shopify app and more.
- Survey your audience with LinkedIn Polls.
- Build community with LinkedIn Live and LinkedIn Events using LinkedIn virtual events
- Pinterest launches Shopify app to upload catalogs to Pinterest and turn their products into shoppable Product Pins.
- New tool: Turn podcast episodes into videos with FusionCast.
- Use Answer the Public to find topics to write about for your customers.
If you missed the last episode of our social media marketing talk show, we discussed Pinterest Board Notes with Christian Karasiewicz, Jim Fuhs, and Ian Anderson Gray, host of the Confident Live podcast.
Social Chatter: Social Media Marketing Talk Show - Episode 241
LinkedIn Polls, Survey Your Network
In LinkedIn news, they have launched LinkedIn Polls, a way to create lightweight polls in 30 seconds or less, across desktop and mobile.
With LinkedIn Polls, you will be able to create polls and ask your network questions with up to four responses. You can ask questions that are up to 140 characters and four options. LinkedIn Polls can run for 1 day, 3 days, 1 week or up to 2 weeks.
Here is a short video showing you how to survey your audience with LinkedIn Polls. This way you can gather feedback from your network.
How to Use LinkedIn Polls
To run a poll on LinkedIn, follow these steps.
- Go to LinkedIn
- Create a new post, cick on "create a poll"
- Pose a question with up to four answers
- Post your LinkedIn poll and review the results from your audience
Why LinkedIn Polls Matter For Your Business
LinkedIn Polls make it easy for you to survey people in your network. You can make the questions you ask strictly focused around your business. Alternatively, you can run polls to learn more about your audience. This way you can be sure you are creating the right type of content.
Remember, once you create a poll, only the poll creator can see who voted. Your audience can see the poll you ran, but not who the respondents were.
Here is a look at a LinkedIn Poll that Jim Fuhs created for us to test out this new feature.
Run LinkedIn Virtual Events
In addition to LinkedIn Polls, LinkedIn is merging live-streaming and events into LinkedIn Virtual Events.
With LinkedIn Virtual Events you can build a community by combining LinkedIn Events with LinkedIn Live. You will then be able to do the following.
- Host events on your Company Page or use 3rd-party tools such as StreamYard, Restream or Wirecast.
- Invite your first-degree connections to your event.
- Add LinkedIn Virtual Events to a dedicated video tab on your Page.
Why LinkedIn Virtual Events Matter For Your Business
With more and more businesses working virtually, LinkedIn Virtual Events make it easy for you to reach more of your customers with help from LinkedIn Live and events.
You no longer need to be in a physical location to host online events. You can run them directly from your LinkedIn Page and and build them online and even scale them.
As a business owner, you can even tap into LinkedIn Polls to survey your network to see how you should structure your events and the type of content you should provide.
LinkedIn Polls and Virtual Events are available now. If you need help creating your own virtual events, LinkedIn is offering a free course to teach you how.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Pinterest launches a Shopify app for uploading your Shopify product catalog to Pinterest to turn products into shoppable pins.
- New Google Lens features to help you be more productive at home, including "copy text from paper to your laptop" and "word translation."
- Turn your Canon camera into a webcam with new EOS webcam utility.
- TikTok launching AR brand effect ads so users can add interactive visual effects in their TikTok videos.
- TikTok testing call-to-action button in videos.
- Snapchat announces new augmented reality lenses in collaboration with renowned artist Damien Hirst.
- IRL launches a web version of their aggregated live virtual events platform.
- Learn how to manage your Facebook communities and build connections with a new online series from Facebook.
- Facebook introduces Discover app, a "mobile web and Android app that can be used to browse any website using a daily balance of free data.
- Facebook launches small business tools to help you support local businesses.
- WhatsApp may soon support 50 person video calls using Messenger Rooms.
- Instagram is shutting down Instagram Lite - use the regular Instagram app for now.
- Instagram launches tools to help you manage interactions on Instagram.
Social Media Experiments: Why Your Business Should Conduct Them
This week on our social media marketing talk show, we also invited Scott Ayres to share tips on running social media experiments for your business.
Here are the tips that he shared.
Why Should A Business Experiment On Social Media?
- Yes. Try new things and constantly test something in your business.
- Do something new instead of always doing the same thing, especially if things are not driving the results you are looking for.
Can You Share 2-3 Social Media Experiments That A Business Should Run?
- Adjust the time of day. Try switching up the time of day you post on social media and measure by looking at reach.
- Adjust photos - try just photos only and photos with text.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Answer the Public
The first tool that we have for you this week is Answer the Public.
Are you out of ideas to write about or to create content for?
With Answer the Public, you can quickly find out what questions consumers are looking for answers on and craft high-quality content for them.
Simply enter in 1-2 words, the location of your audience and the language and Answer the Public will return instant, raw search insights to help you generate content ideas. You can try Answer the Public for free or upgrade to their Pro plan, which starts at $79 per month, which provides you with unlimited searches, unlimited users, the ability to compare data over time and more.Generate content ideas for your customers
FusionCast, Turn Podcast Episodes Into Videos
The second tool that we have for you this week is FusionCast.
Do you have your own podcast? Have you thought about repurposing it on your Youtube channel or other social media channels?
Instead of re-recording each episode, you can quickly turn your podcast episodes into videos using FusionCast. Simply drag-and-drop your audio file into the Editor, add a logo, and make any adjustments. In just a few minutes you will have a video file of your podcast!
FusionCast is available on the Mac App Store for $7.99 or $6.99 on the FusionCast website.
Turn podcast episodes into videos
To sum it up, LinkedIn Polls and Virtual Events will help your business learn more from your customers and be able to deliver it from anywhere.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!