04 Jun Social Chatter Episode 343: The LinkedIn Feed Algorith Explained, How Does It Work? Christian Karasiewicz | Adina Jipa, Christian Karasiewicz, LinkedIn Feed Algorithm, Sara Munro, Social Chatter, Social media marketing talk show, Social media news, SocialInsider | LinkedIn, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 343rd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including how the LinkedIn Feed Algorithm works. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed a previous episode of our social media marketing talk show, we discussed updates to LinkedIn community policies. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Adina Jipa from SocialInsider. Social Chatter: Social Media Marketing Talk Show - Episode 343 How Does the LinkedIn Feed Algorithm Work? This week, we're taking a look at how the LinkedIn feed algorithm works, courtesy of LinkedIn. Have you ever wanted to know how the LinkedIn algorithm works? In a move to help provide greater transparency, LinkedIn is providing insight into how their algorithm works, They're doing this through a series of videos to not only help educate you, but also to work to reduce spam and improve the overall experience for users. Starting today and over the next several weeks, we’ll publish “Mythbusting the Feed”, a series of blog posts and on-platform content that will address these and other questions, aiming to provide greater insights into how our product works, and addressing common misconceptions and assumptions. Our ultimate goal is to be transparent with you on how we think about the feed, and how things work. They currently have two videos available. The first one talks about the types of content LinkedIn wants to amplify. The second video in the LinkedIn feed algorithm series, talks about aligning professional and personal growth. This particular video is important because it talks about sharing posts on LinkedIn and Facebook. The bottomline is they want to drive real engagement, not cheap engagement, such as asking someone to share or comment. Why Learning How the LinkedIn Feed Algorithm Matters For Your Business? It's great to see social platforms providing insight into how their algorithm works. This helps teach users what types of content they should be sharing on the platform, along with LinkedIn strategies for success. More often than not, users try and take shortcuts, such as posting the same message across two different platforms, not necessarily considering if their target audience is on that platform, and whether that particular message fits the place it is being shared. As a business owner, you should spend some time watching these helpful videos from LinkedIn's VP of Engineering, Sabry Tozin, and then work to apply their advice when sharing content on LinkedIn. As you begin to implement some of these tips, be sure to review your analytics on LinkedIn, to see how making these tweaks can help you drive stronger, more targeted engagement on the social media platform. Related LinkedIn Articles Career Breaks on LinkedIn LinkedIn Event Management Tools LinkedIn Creator Tools LinkedIn Dark Mode LinkedIn Audio Events Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. TikTok will now allow you to post from third-party tools. New live streaming options are coming to TikTok for Pride month. TikTok has added clear mode to focus on consuming more videos. You can now pin tweets in Twitter Communities. Twitter is testing custom controls for their algorithm. Tool of the week: SocialInsider. LinkedIn Content Strategy Tips We spoke with Adina Jipa about new research from SocialInsider about LinkedIn content strategies for B2B marketing. Here are the tips she shared. What Is the Best Performing Type of content on LinkedIn for B2B marketing? Currently, the highest performing content to use for B2B is to use text with a single image. You'll also want to try and avoid asking for engagement or encouraging comments in your post text. If you plan to share a video, be sure to include the hook in the first few seconds of the video. A third type of content that performs well are native documents, such as a PDF, slides and more, which keep users on platform. What Types of Content Generate Traffic on LinkedIn? Native documents, such as PDFs and presentations tend to drive a lot more traffic at the moment. Be sure to include CTAs within your content, but not too many so you don't confuse readers on what you want them to do. Tips & tricks for B2B LinkedIn Pages Business Pages can help to drive more engagement for your brand. Don’t overlook asking your employees to help share content for your business. Remember, not all links are equal. If you have multiple links in a message, it might be confusing for users to know what you want them to do, so keep things simple and focused. Also, always try and test out sharing different types of content. Some could link back to previous content on LinkedIn and keep them on the platform, while others move them to your website. Wrap-up To sum it up this week, we discussed how the LinkedIn feed algorithm works, along with guidelines to follow when posting on the platform to help maximize engagement. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.