Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including updates to the Facebook video creation kit, the Facebook Study App, Snapchat Shops, Designrr, and more.
If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.
For those of you who missed last week's episode on Instagram branded content ads and LinkedIn ad review, you can watch the replay here.
Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Jessika Phillips from NOW Marketing Group.
Social Chatter: Social Media Marketing Talk Show - Episode 195
Updates: Facebook Video Creation Kit For Mobile
In Facebook news, they are rolling out updates to the Facebook video creation kit.
Facebook is updating the video creation kit. This is essentially a tool to help you "create compelling video ads by converting static images and text into engaging video ads optimized for mobile." Here’s a look at the Facebook video creation kit.
Facebook is adding a host of new features to make it easier for you to create video ads. These include more templates, 20+ additional font options, along with the ability to save drafts of your videos. In addition, you’ll have access to seasonal ads and stickers for Easter, Mother’s Day, back-to-school and more!
Here is a look at the Facebook video creation kit in action.
Why Updates To The Facebook Video Creation Kit Matters For Your Business
If you’ve found it difficult to create compelling video ads, Facebook hopes to take some of the guesswork out of that.
With enhancements to the Facebook video creation kit, you can focus more on planning out your content and social media strategy and let Facebook help you with your video ads with easy-to-use tools.
To create video ads for your Facebook Page, click here.
You can read more about updates to the Facebook video creation kit here.
Facebook Study: Get Paid To Share Your Data
Also in Facebook news, they are rolling out an app called Facebook Study, a reward-based market research program. Essentially, research participants will be compensated by Facebook.
According to Facebook, "we’ll run ads to encourage people to participate in this market research program. When someone clicks on an ad, they’ll have the option to register and, if they qualify, they’ll be invited to download the app. Once invited, they’ll find the Study from Facebook app in the Google Play Store. As they sign up, people will see a description of how the app works and what information they’ll be sharing with us so they can confirm they want to participate. We also notify users on the Study from Facebook website and in the Play Store description about what information we collect and how it will be used. This is all accessible before participants provide any market research information to the app. Anyone who uses the app will be compensated for contributing to the research. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time."
