Social Chatter Episode 27: Instagram Improves News Feed Algorithm

Social Chatter: Episode 27 - Featured

Social Chatter Episode 27: Instagram Improves News Feed Algorithm



Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
 

Watch This Week’s Social Media Updates

 

Twitter First View Ads

Twitter First View Ads

This week, Twitter rolled out First View Ads.

With Twitter First View Ads, you'll be get premium placement with maximum reach.

"First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience."

Right now, First View Ads will focus only on promoting compelling and engaging video content.
 

Pinterest Promoted Pins Available for All SMBs

Pinterest Promoted Pins

Previously, you needed a large budget in order to use Pinterest promoted pins.

This week, Pinterest announced promoted pins for everyone.

This is great news if you're a small business owner because now you can run promoted pins regardless of your budget. And that's a good thing!

"Advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign."

To get started, check out this guide.

 

Instagram Testing Algorithm Changes

Instagram

Also this week was an announcement from Instagram. They announced changes to your news feed.

"The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order."

If your business uses Instagram a lot, you'll want to make sure you are engaged with your audience. This way they see your updates over other Instagram accounts they might be following.

 

Facebook Profile Pic Frames

Facebook Profile Pic Frames

Another announcement this week comes from Facebook.

They've announced Facebook Profile Pic frames.

With Facebook Profile Pic frames, you'll be able to add a frame to your profile photo to show your love for your favorite sports team (NBA, MLB, NFL, more) as well as your favorite player and so on.

To create your own profile pic frames, go here.

From a business perspective, if you're connected with your customers and clients, you can keep an eye on their profile photo and then do something nice for them because you know something about them that they like.

For example, if you notice they like a certain sports team, you might want to send them a gift or create a visual to thank them for being a great customer.

 

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Crate for Buffer

Tool - Crate for Buffer

Crate for Buffer is a tool to help you curate social media content.

With Crate, you can add your favorite websites or have Crate recommend content based on topics you're already sharing on your social media channels.

When you see something you want to share in Crate, you can share it on your social media channels or add it to Buffer.

Try Crate for Buffer  
 

Mural

Mural

Another tool we wanted to share this week is Mural.

With Mural, you can create a virtual whiteboard and bring together ideas that you can share with your team in real-time for projects that you are working on.

This way you can keep everything organized and your team will know where projects are at.

Try Mural  
 

Shorts

Shorts for iOS

The last tool we wanted to share this week is Shorts.

With Shorts, you can easily share your camera roll with your friends or family. If you work with virtual assistants or you have employees working at events to capture content for your social media channels, you can use Shorts to make sure photos and videos are easily assessible.

This can help save your business time and also make it easy for you to know what visual content someone on your team has taken. This way you ensure you have everything you wanted to capture.

Download Shorts  
 

Wrap-up

That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.

 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.