30 Sep Social Chatter Episode 311: LinkedIn Event Management Tools, Automate Event Planning Christian Karasiewicz | Christian Karasiewicz, LinkedIn event management tools, LinkedIn lead gen forms, LinkedIn News, Sara Munro, Social media marketing talk show, Social media news, social media news 2021, Zapier | LinkedIn, Social Chatter, Social Media Marketing | 0 ShareTweetSharePinBufferWhatsAppEmail58 SharesShareTweetSharePinBufferWhatsAppEmail58 Shares Welcome to the 311th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including LinkedIn event management tools. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed LinkedIn articles for Pages. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Judi Fox. Social Chatter: Social Media Marketing Talk Show - Episode 311 LinkedIn Event Management Tools, Automate Event Planning This week, we're talking about LinkedIn event management tools. These new tools for LinkedIn, will make it easier for you to automate the leads you receive from LinkedIn lead gen forms. LinkedIn lead gen forms make it easier for you to collect information about the people who fill out your event form. Unfortunately, if you have a lot of people who register for your event and you're running the event solo, or with a limited crew, you may find yourself working in your business, rather than on your business, or spending time engaging with the right customers. With LinkedIn event management tools, you can now automate the leads that you collect from your lead gen forms. When someone fills out your form, the leads can get automatically added to your favorite CRM, such as Saleforce, Hubspot, Google Sheets and more. All you need to do is set up Zapier integration. Here's a look at the Zapier integrations available as part of the event management tools. Here are some of the integrations with Zapier and LinkedIn lead gen forms. pic.twitter.com/RT8ZpOCb82— Social Chefs (@socialchefs) September 28, 2021 Ultimately, using this powerful set of LinkedIn event management tools, can save you a lot of time, that you can put back into your business to talk with the right customers, rather than every customer that fills out your form. Why LinkedIn Event Management Tools Matter For Your Business Rather than sift through everyone who fills out your LinkedIn lead gen forms, you can set up a "zap" to take your form and collect the information from your form and help you organize it. The only thing you need to do is set up your lead gen form. This is one of the most important steps for your business. You simply describe your offering, choose up to 7 fields to add to your form template, and create a thank you page. Now when people complete your form, the LinkedIn event management tools (when hooked into Zapier), go to work. The collect the information that someone filled in, and this information can show up in your CRM. As a business, you then just need to go through the information that is neatly listed and decide which customers to prioritize first. You'll not only be able to focus on the right customers from the LinkedIn event management tools, you'll also save a lot of time that you can put into other activities besides going through each form. Related LinkedIn Articles How to Create LinkedIn Articles for Pages Creator Mode and Cover Stories LinkedIn Company Page Updates for 2021 Marketing Guides for LinkedIn LinkedIn Career Explorer LinkedIn Ad Retargeting Tools Profile photo filters on LinkedIn Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. LinkedIn Live is now requiring fewer followers to request Live access. LinkedIn's testing paid ticketed event services. Clubhouse is rolling out waving to start a conversation. Twitter Spaces is testing topics and recording. Instagram is pausing Instagram Kids. YouTube is expanding Super Chats and Stickers. Tool of the week: Calendly, make it easier to schedule meetings with customers. How to Transition Your Business Scott Ayres was a guest on episode 291 of Social Chatter. You can watch that video here: This week, we talked with Scott Ayres about ways to accelerate your LinkedIn growth. Here are some of the tips that she shared. Can LinkedIn drive business results? Yes. LinkedIn is an amazing platform for leadership. The best thing LinkedIn has done is to level up the features and tools for your LinkedIn Profile. This gives you recommendations (reviews), social proof, and the featured section (formerly media). It looks beautiful and is a great sales tool. What are 3 things people need to do accelerate growth on LinkedIn? High quality comments - LinkedIn wants a conversation. Comment on LinkedIn News articles. Turn comments into content - join the conversation with your own thoughts and insights. Create a branded hashtag - create a catalog of your content so it can live on (and you can find it). #FoxRocks. Wrap-up To sum it up this week, we discussed LinkedIn event management tools to help automate event planning with help from Zapier. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about how to automate your events generated from LinkedIn lead gen forms, please share them with us on Facebook, Twitter, LinkedIn or in the comments below. About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail58 Shares
