26 Feb Social Chatter Episode 280: LinkedIn Company Page Updates, What Marketers Need to Know Christian Karasiewicz | Christian Karasiewicz, Jim Fuhs, LinkedIn Company Page Updates, LinkedIn Company Pages, Melanie Dyann Howe | LinkedIn, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail75 SharesShareTweetSharePinBufferWhatsAppEmail75 Shares Welcome to the 280th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including updates to LinkedIn Company Pages. We will also take a look at the following social media news topics. Facebook launches expands Shops. YouTube launched comparison tools in your YouTube Studio. New tool: Easily record tutorials, video testimonials, courses and more with Screencast-o-matic. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed if a Twitter voice recordings. Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Melanie Dyann Howe. Social Chatter: Social Media Marketing Talk Show - Episode 280 LinkedIn Company Page Updates This week, LinkedIn rolled out a number of LinkedIn Company Page updates. These include a Company tab, lead gen forms for Pages and Stories for LinkedIn Pages. #LinkedIn rolls out updates to company pages to help strengthen your professional communities:- My Company Tab + Elevate- Lead Gen Forms right to your Product Page- Stories for Pages#SocialChatter #SocialMedia #LinkedInNews #SocialMediaNews https://t.co/F8r7nQ3lil— Social Chefs (@socialchefs) February 25, 2021 LinkedIn Company Pages Add Company Update Tab LinkedIn is adding the ability for your company to easily share important updates, highlight employee accomplishments and more. With a new company tab, you can quickly reach your employees to share recent company news. Previously, you might send an email blast to your employees and tell them to share something on their social media channels. Now you can work smarter by posting them to your LinkedIn Company Page. This will reduce the number of emails and makes it easy on your employees - they only have one place to look for this information. Here is a look at these new company page updates. Why LinkedIn Company Page Updates Matter For Your Business LinkedIn has rolled out quite a number of features recently, including LinkedIn Stories, LinkedIn marketing guides and LinkedIn Career Explorer. With the launch of updates to company pages, they continue building out their platform as the destination when using social media for business. They're also further strengthening their position with the new company tab feature, ability to run lead gen forms to product pages and introduction of Stories for Pages. As a business owner, you should consider investing in LinkedIn and at least set up a Company Page for your business and add it to your LinkedIn Profile as a place of employment. This way when people are looking for businesses like yours, you have a presence. Otherwise, they won't necessarily know about you unless they happen to come across your website in search, through word-of-mouth, or other channels. As your business grows, you'll be able to use these new enhancements on your LinkedIn company page, to keep your employees updated, while making it easier to create and share content, product information and more with potential customers. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Facebook Shops are now available in the UK and Canada. YouTube rolled out a comparison tool in YouTube Studio. Tools Screencast-o-matic The first tool that we have for you this week is Screencast-o-matic. Do you need to create videos for your business? This can include online tutorials, courses, personal messages and more. With Screencast-o-matic, you get a powerful tool for recording videos. You can also use the tool to edit you videos as well. This will save you a lot of time. You also don't need to rely on other tools such as Loom for recording and another for editing videos. Here is a look at Screencast-o-matic and how it works. One other great thing about Screencast-o-matic is the price. It it around $20 per year. You can upgrade to their premier plan for just $4.00 per month, which gives you access to a stock library and much more. Get an all-in-one tool for creating and editing videos Spacedesk The second tool that we have for you this week is Spacedesk. Do you need an extra display? With Spacedesk, turn your Android phone, tablet or Chromebook into an advanced extra display. Here is video showing you how to turn a tablet into a second monitor. Spacedesk is a free download. You can give your business extra space to grow. Add extra displays to your workflow Wrap-up To sum it up this week, we discussed LinkedIn company page updates. If you don't have a company page for your business, you should take the time to create one and also add your workplace to your LinkedIn Profile. But also remember, this will make it easier to keep your employees informed using the new company tab or create LinkedIn Stories for your business to keep your customers aware of what you are up to. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about updates to LinkedIn company pages, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail75 Shares No Comments Comments are closed.
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