Social Chatter Episode 87: Snapchat Launches Ad Manager, A Self-Serve Ads Tool

Social Chatter: Episode 87 - Featured

Social Chatter Episode 87: Snapchat Launches Ad Manager, A Self-Serve Ads Tool

Welcome to this week's episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.

We're also joined by this week's special guest, Sonia Figueroa, a real estate professional.
 

Watch This Week's Social Media Updates

 

Snapchat Ad Manager

Snapchat Ad Manager dashboard
 
In Snapchat news, they are launching a self-serve ad manager for buying video Snap Ads.

In addition, Snapchat is launching a Snapchat mobile dashboard.

This new dashboard will let you track campaigns from your mobile device.

Why A Snapchat Ad Manager Matters

Previously, if you wanted to run ads on Snapchat, you had to contact them or use a third-party.

With Snapchat Ad Manager, there won't be additional fees or markup when running ads.

In addition to the ad manager, Snapchat is also adding the following business tools.
 

Ad Manager

Buy, manage, optimize and view reporting on campaigns for Snap Ad types.

This includes video, app installs, long-form videos and web views.

In Ad Manager, you will also be able to organize your targeting capabilities, set goal-based bidding for swipes or installs and assets like video creative or Snapchat audience lists such as emails and mobile IDs.
 

Snapchat Mobile Dashboard

With the mobile dashboard, your business will be able to view and share ad creative, review live campaign performance, edit and pause campaigns you're running, receive notifications about key metrics in the Snapchat app.
 

Business Manager

If you need to give someone access to Snapchat Ad Manager, you'll be able to configure these roles, set permissions for ad team members, change billing contacts and manage different ad accounts.

If these terms sound familiar, it is because Facebook already offers an ad manager as well as Facebook business manager.

It is also important to note that these Snapchat tools will begin rolling out in June to the United States, U.K., Canada, France, Germany, Australia and more.

In the meantime, you can apply to be a beta tester, go here.

To read more about Snapchat Ad Manager here.
 

Limitless Snaps and New Creative Tools

Also in Snapchat news, they have launched new creative tools and changed how you create and send snaps.

Why Limitless Snaps and New Creative Tools Matter

Snapchat is working to make their platform easier to use.

For example, how many times have you not been able to completely enjoy a Snap?

Now you can.

When you receive a Snap, you can enjoy it for as long as you want.

According to Snapchat, "after your friend finishes viewing the Snap and taps to close it, it will delete as usual."

Some other new features from Snapchat include the following.

 

Snapchat Looping

You can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.

Here is an example.

Limitless snaps in Snapchat

 

Magic Eraser

Want to remove something from a Snap? With the new magic eraser tool, it's easy.

Here's how it works.

Magic eraser in Snapchat

 

New Timer Settings

One last update from Snapchat this week are new timer settings.

You can find these under the settings menu in the Snapchat app.

Snapchat timer settings

Overall, we love all of the new additions to Snapchat.

They will make it even easier for your business to create Snaps and to tell your brands story.

To get all of these new features, simply update your Snapchat app (iOS | Android).

To read the announcement about limitless snaps, take a look at this article.
 

Instagram Mobile Web Sharing

Instagram mobile sharing
 
In Instagram news, they have rolled out the ability to upload photos to Instagram without using the app.

Why Instagram Mobile Web Sharing Matters

If you wanted to share a photo on Instagram, you had to use the mobile app.

This wasn't convenient for a lot of businesses.

Starting today, when you are on your mobile device (smartphone or tablet), you can upload photos to Instagram from your mobile browser.

Missing is the ability to upload videos, apply filters, access Instagram Stories and send direct messages.

For now, this is a big first step for Instagram to finally allow mobile uploads.

Previously, you could only browse, like, follow, search and see notifications when using Instagram from a computer or mobile browser.

We expect that this is an experiment from Instagram for now, with some of the missing features coming in a future update.

To upload photos to Instagram from your mobile device, simply head to your mobile browser and visit Instagram.com.

From there, tap on the camera icon and choose the photos you want to upload to Instagram.
 
Animated GIF showing how to use Instagram mobile web sharing
 

Pinterest Lens Updates

Scan QR codes with Pinterest Lens

In Pinterest news, they added new features to Pinterest Lens for business owners.

Why Updates to Pinterest Lens Matters

Pinterest Lens has been slowly rolling out over the past few months.

This week, Pinterest has made some major updates to improve the experience for users.

Here's a breakdown of what's new.
 

QR Code Scanning

One update is the ability to launch the Pinterest Lens and can QR codes.

When someone scans your code, they will be taken to a website or Pinterest board that you have linked to your code.

There's no extra tapping required.

Just point and scan.

 

Lens Multiple Things At Once

Another update to Lens is that you can now have it pick out different elements in a scene you point it at.

For example, if you launch Lens and scan someone's outfit, it can return multiple objects.

 

Use 3D Touch to Access Pinterest Lens

Want to quickly launch the Pinterest Lens?

If you're using an Apple iPhone, you can press on the Pinterest app to quickly access your Pinterest Lens.

Here's how that works.
 
Access Pinterest Lens using 3D Touch
 
Overall, we're really excited about Pinterest Lens.

We love this feature and can see businesses putting these to use.

Here are some recommendations from Pinterest on how you can get started.
 

  • Drive customers to your QR codes to access a curated Pinterest board, account or website to buy a product.
  • Add your products to Pinterest and add the Pinterest save button.
  • Test Pinterest Lens on your products and report feedback to Pinterest to improve its accuracy.

To get these new features for Pinterest Lens, be sure you update your app (iOS | Android).

You can read more about the updates to Pinterest Lens here.
 

Facebook Ads Manager for Excel

In Facebook news, they have launched Facebook Ads Manager for Excel (FAME).

Why Facebook Ads Manager for Excel Matters

If you manage multiple Facebook accounts, exporting each account to Excel can take a lot of time.

Fortunately, Facebook wants to make this process easier. That's why they are releasing an add-in for Excel 2016.

Once you install the Excel add-in, you'll be able to build report templates in Microsoft Excel and then download your data directly into sheets and combine multiple Facebook ad accounts without having to do them manually.

As a business, Facebook Ads Manager for Excel (also known as FAME), should save you a lot of time.

Here's a short video about Facebook Ads Manager for Excel.
 

Facebook Ads Manager for Excel

Facebook Ads Manager for Excel

Posted by Facebook Business on Tuesday, March 14, 2017

 
To get started, you will need to be running Microsoft Excel 2016 and also download the Excel add-in from the Microsoft Office Store.

To read more about the Facebook Ads Manager for Excel add-in, go here.
 

Facebook TV-like Shows

Also this week, Facebook is set to launch their attack on TV with Live shows.

Why Facebook TV-like Shows Matter

According to Business Insider, Facebook is set to launch two types of shows: marquee and a lower tier of shows.

The marquee shows are more accustomed to big-budget shows.

The shorter shows would be about 5 to 10 minutes in length and refresh every 24 hours.

Shows would likely be monetized with mid-roll Facebook Ads.

Overall, we're excited about the next phase of television as it moves into Facebook.

Eventually, we would love to see the ability to target users who viewed a Facebook TV show, offering products and services featured in a show someone is watching.

Alternatively, we could see Facebook Messenger play a bigger role here. For example, imagine you're watching a show and leave in the middle of it. You could conceivably be sent Facebook Messenger ads to encourage you to return to the show you were just watching.

For now, we'll have to wait until Facebook TV-like shows are announced, but we can dream, can't we?

To read more about Facebook's attack on TV, click here.
 

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Social Bolt

Social Bolt social analyzer and reporting tool -iOS
 
The first tool we have for you this week is called Social Bolt (iOS).

Do you ever wonder who interacts with you on your social media channels?

Rather than guessing, Social Bolt can notify you via push notifications whenever someone interacts with your accounts.

In addition to notifying you about new interactions on your social channels, Social Bolt also provides reporting on Facebook, Instagram and Twitter.

This way you can keep an eye on your channels in one convenient place.

You can download Social Bolt from the link below.

Download Social Bolt  
 

Captiona for Instagram

Captiona for Instagram - iOS
 
The next tool we wanted to share with you is called Captiona (iOS).

Have you ever taken a photo or video to share on Instagram, but you couldn't think of what to write for your caption?

With Captiona, you can quickly get ideas to use in your captions for Instagram as well as Facebook.

This way you don't have to spend too much time trying to come up with the perfect caption to go with your content.

Another feature we like in Captiona is their keyboard.

Instead of having to bounce between applications, you can launch their keyboard, get ideas for captions, and add them to your Instagram photo or video.

You can download Captiona, a free social tool to help you come up with ideas for your Instagram photos and videos from the link below.

Download Captiona for Instagram  
 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs