Social Chatter Episode 85: LinkedIn Matched Audiences, Reach More of Your Ideal Audience

Social Chatter: Episode 85 - Featured

Social Chatter Episode 85: LinkedIn Matched Audiences, Reach More of Your Ideal Audience

Welcome to this week's episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.

We're also joined by this week's special guest, Owen Hemsath.
 

Watch This Week's Social Media Updates

 

Improved Targeting With LinkedIn Matched Audiences

LinkedIn matched audiences
 
In LinkedIn news, they are launching matched audiences.

Why LinkedIn Matched Audiences Matter

LinkedIn matched audiences are "a set of targeting capabilities that gives you the unique ability to combine LinkedIn's powerful professional data with your own first-party data."

According to LinkedIn, "Matched Audiences helps you engage key accounts, prospects, and audiences that matter most to your business with three new capabilities: Website Retargeting, Account Targeting, and Contact Targeting."

If you're a Facebook user, LinkedIn matched audiences are significantly better than Facebook custom audiences.

This is because you're able to target people you are connected with through work as well as your personal life, whereas, on Facebook, you could try targeting people who were B2B customers; however, most of that audience didn't use their work email address.

With LinkedIn matched audiences, that changes, a lot.

In fact, here are some strategies you can implement, which should help LinkedIn advertisers get their message in front of the right audience.

So far, we're really excited about the potential of LinkedIn matched audiences.

According to LinkedIn, "Matched Audiences is available for all LinkedIn advertising products, including LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats."

This also means you'll have the ability to do website retargeting, account targeting, contact targeting, and much more to help you deliver high ROI and lowered costs.

Here is a short video showing you all of these new features for matched audiences.
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You can read LinkedIn's announcement about matched audiences here.
 

Instagram Passes 700 Million Users

 
In Instagram news, they have reached 700 million users.

Instagram crosses 700 million users

Congratulations Instagram!

Why 700 Million Instagram Users Matters

While Facebook still dwarfs Instagram's audience size, 700 million users isn't anything to laugh at.

One thing that is impressive is the fact that some 100 million users were added on Instagram faster than at any other point.

With new features like Stories, Live Video, disappearing messages in Instagram Direct and more, Instagram is clearly on an upwards trajectory.

Now add in the fact that you can't yet include links in posts, set up an ecommerce store on Instagram (unless you use third-party tools) and Instagram is in for tremendous growth in the future.

As a business, on way that you can prepare is to setup an Instagram business profile.

This way you can begin familiarizing yourself with the dizzying array of features.

Next, we would begin to build a community of followers and engage with other accounts.

By the time Instagram reaches 800 million users or even 1 billion Instagram users, you'll be ready to capitalize on the platform for your business.

To read more about Instagram reaching 700 million users, take a look at this article.
 

Facebook Tests Facebook Page Video Cover Photos

In Facebook news, they are testing video cover photos for Facebook Pages.

Why Video Cover Photos for Pages Matters

With Facebook making the push to live video, it doesn't surprise us that cover photos might get the same treatment.

The Netflix series, Narcos, recently started showing videos in their Facebook Page cover photo area.

This is what it looks like.


 
We could see this being extremely useful for businesses of all types.

On YouTube, you have the ability to upload a video to introduce yourself to your audience.

Why should your Facebook Page be any different?

Imagine being able to create a short video teaser or sizzle reel about your business to engage new and current fans?

Right now, this is the only Facebook Page that we have come across, but it is coming.

Do you know of any others with Facebook Page video cover photos?

If so, please tell us about them in the comments.
 

Facebook News Feed Related Articles

Also in Facebook news, they are testing different placements in the news feed for related articles.

Why the Placement of Related Articles In Your Facebook News Feed Matters

In 2013, Facebook launched related articles. Their goal was to "help people discover new articles they may find interesting about the same topic."

Related articles would appear after people read an article.

In a move done to "support an informed community," Facebook is testing adding related articles before you read an article that was shared in News Feed.

This is what it would look like.

Animated GIF showing related articles in the Facebook news feed

Facebook plans to learn from these tests to improve the experience on Facebook.

Right now, which way do you lean?

Would you rather see related articles before you read content or afterward?

There are benefits and drawbacks to each. Which way would you prefer?

Let us know in the comments below.

In the meantime, you can read the announcement from Facebook about news feed related articles here.
 

Twitter Wants 24/7 Live Video Streaming

In Twitter news, they want 24/7 live video streaming.

Why 24/7 Live Video Streaming On Twitter Matters

Twitter recently lost the rights to stream NFL games to Amazon.

They are still planning on pursuing live video though.

In a move to continue to grow their user base, their COO and CFO, Anthony Noto, said, "We will definitely have 24/7 video content on Twitter. Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter."

While they didn't go into specifics, they do plan to cover sports, news, as well as entertainment.

With more and more of the population tuning in to live video, this move makes a lot of sense for Twitter.

If you are a business owner, the way you can get up-to-speed with live video is to begin using it.

If you're already invested in Facebook Live video, we suggest repurposing some of the tools you likely already own, as you make your way into creating more live video content.

You can read more about Twitter's plan for 24/7 live video here.
 

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Stormcrow

Stormcrow is an application for Twitter for managing tweetstorms
 
The first tool we have for you this week is called Stormcrow (iOS).

Have you ever needed to tweet more than 140 characters at a time?

Rather than try and break-up your tweets and add the appropriate denotations of (1/4), (2/4), (3/4), etc, Stormcrow can help you with that.

With Stormcrow, you simply type out your tweets and it will break them at the appropriate places and add the number to denote how many tweets a Twitter user can expect to see.

Overall, we see this saving us a lot of time because it handles everything for us.

All we have to do is focus on writing good, quality tweets.

Stormcrow does the rest.

You can download Stormcrow from the link below.

Download Stormcrow  
 

Ecamm Live for Facebook Live

Use Ecamm Live to broadcast over Facebook Live video from your Mac
 
The next tool we wanted to share with you is called Ecamm Live (web).

We're extremely excited about Ecamm Live.

The reason is because you can use Ecamm Live to broadcast Facebook Live videos from your computer with ease.

Here are some things we really like about Ecamm Live.

  • Go live on Facebook from your computer in seconds
  • Share to Facebook Pages, Profiles and Groups
  • Add lower third images to increase your production value
  • Add pre-recorded movies to Facebook Live broadcasts
  • Share your screen
  • See and respond to Facebook comments
  • And much more

Here is a short video showing you some of the amazing things you can do with Ecamm Live.
 

One other thing that really impressed us about Ecamm Live and should impress you too is the price.

We currently use Wirecast; however, that can cost upwards of $800.

Ecamm Live is available for around $30 and is well worth the purchase price because of how easy it is to use.

While they don't currently offer a feature to let you have multiple people on during your broadcast, they are working on it.

You can purchase Ecamm Live from the link below.

Download Ecamm Live  
 

Wrap-up

That's it for this week's show!

To watch next week's s of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs