Welcome to this week's episode of Social Chatter, your weekly social media marketing talk show where we cover the latest social media news from this past week to keep your business on the cutting-edge of social media.
Watch This Week's Social Media Updates
Manage Instagram From Facebook
In Instagram news, you can now manage Instagram from Facebook.
Why Managing Instagram From Facebook Matters
For the longest time, I've always questioned when Instagram would converge with Facebook.
It is starting to finally happen.
This week, you can now manage Instagram from your Facebook Page.
This is what it looks like.
You can edit your Instagram account information such as :
- Change your Instagram photo
Business contact information
- Zip code
- Phone number
If you want to run Instagram Ads, you can do that from Facebook as well through Facebook Ads Manager.
To manage Instagram from Facebook, simply go to Settings > Instagram and click on the "edit" button to begin making changes to your Instagram channel.
While this is a start, we expect more Instagram features to come to Facebook in the near future.
Facebook Live 360 For Everyone
In Facebook news, Live 360 is available to everyone.
Why Facebook Live 360 Matters
Hopefully by now you have gotten accustomed to Facebook Live video.
Now, instead of just going live on Facebook, you can go live in 360!
This means you'll be able to bring viewers into your 360 world.
Here's how to use Facebook Live 360.
- Login to Facebook
- Set your post privacy
- Write a description
Once you're live, you'll be able to see comments and reactions from viewers.
This is what Facebook Live 360 video looks like.
To get started, you will need a 360 camera.
We recommend the Insta360 camera.
You can read more about Facebook Live 360 here.
Facebook Stories, Direct and Camera Effects
Also in Facebook news this week, they have added Facebook Stories, Direct and new Camera Effects.
Why Facebook Stories, Direct and Camera Effects Matter
First up is Facebook Stories.
This is what they look like.
While Instagram already has Instagram Stories, Facebook now has them too.
With Stories, you will be able to "share multiple photos and videos as part of a visual collection atop News Feed."
Stories expire in 24 hours and don't appear on your Timeline or in News Feed.
If you want to add something to your Facebook Stories, tap on the "your story" icon in the story bar from the example above.
Facebook Camera Effects
Next up this week are new camera effects.
Simply launch the Facebook camera at the top of the Facebook mobile app or swipe right in News Feed.
This will bring up the new camera.
There, you can add dozens of effects, masks, frames, interactive filters and more.
Here is an example of the Minions camera effect.
The last update is called Facebook Direct.
This is a feature we think will be very useful.
Here is what Direct does.
Instead of posting photos or videos and having them go to everyone, you can use Direct to share individual photos or videos with specific friends or just one.
This is what Facebook Direct looks like.
When you use Facebook Direct to send something to someone, they will be able to use it once and replay it. They can also reply to it.
Once the content ends, it is no longer visible in Direct.
You can read the announcement about new camera effects, Facebook Stories and Direct on their blog.
Facebook Live Location In Messenger
Also in Facebook news this week, Messenger now has a live location feature.
Why Live Location In Messenger Matters
Live Location is a new feature in Facebook Messenger that you can use to share your location with friends, family and customers.
Think of it like "Find my iPhone" for Facebook.
Here is how it Live Location in Messenger works.
Let's say you need to let someone know when you're leaving to meet them.
Instead of them continuously asking you if you're there yet, you can share your location with a group or with just one person via Messenger.
Here is how to use Live Location in Messenger.
- To share your Live Location in a message on iOS, tap the Location icon or tap the More icon and then select Location.
- With today's update, you'll see a map of your current location and the option to tap a blue bar to share your Live Location.
- If you choose to share your Live Location, the person or people you share it with can see it for 60 minutes.
- You'll be able to see an estimate of how long it would take to get to others' locations by car.
- You can stop sharing your Live Location at any time; just tap Stop Sharing.
- A small clock in the lower right hand corner of the map will also let you know how much longer you're sharing your location for.
If you want to see Live Location in action, take a look at this video.
Another good thing about Live Location is that you can share a static point. For example, if you're meeting someone at a specific building or store.
We're particularly excited about using Live Location.
It will come in handy when attending social media conferences and trying to meet up with colleagues.
You can read more about live location here.
Facebook Messenger Reactions and Mentions
Also in Facebook news this week, Messenger has added reactions and mentions to messages.
Why Messenger Reactions and Mentions Matter
First up, Facebook has added reactions to Messenger.
This will allow you to react to messages with a specific emotion such as love, a thumbs up, thumbs down, smiley face, etc.
This is what reactions in Messenger look like.
When someone reacts to Messenger messages, you can tap on the lower corner of the message to bring up a list and see what their reaction was.
Another thing you'll notice with Facebook Messenger reactions is that when someone reacts, you'll get an animation like this.
One other addition to Messenger are mentions.
When you're having a conversation in Messenger, you can now tag someone by typing @ and their name.
When someone is mentioned in Messenger, they will get notified.
Everyone who is in a Facebook Messenger message will get notified.
Only the person who was tagged in the message will get a notification that they were mentioned.
The good news about these is you can turn these notifications in Messenger off; however, we don't see why you would want to if you get notified.
You can read the official announcement from Facebook about reactions and mentions here.
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
The first tool we have for you this week is called Taco (web).
Do you have tasks coming in from different applications?
For example, Asana, GitHub, or Gmail?
It can be difficult to keep up with which tasks need to get done when they're in multiple places.
Consolidating them can also take time.
Fortunately, with the Taco app, you can quickly consolidate all of your task lists from different services into one location and get more done!
You can sign-up for Taco for free using the link below.Install Taco
The next tool we wanted to share with you is called Musemage (iOS).
With more and more people sharing videos on sites like Facebook, Twitter and Instagram, it can take a lot of time to edit your videos so that they stand out from the competition.
Musemage can save you time though. Here's why.
With Musemage, you can use different filters (33+) and effects (44+) and edit your videos for sharing on your favorite social media channels all from your mobile device!
For example, Musemage offers a blue screen feature that you can use to replace the background.
You can also create stop-motion videos, record timelapse content and much more!
Musemage is available as a free app from the link below.Download Musemage
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!