Social Chatter Episode 55: Facebook Ad Rules and Email Alerts

Social Chatter: Episode 55 - Featured

Social Chatter Episode 55: Facebook Ad Rules and Email Alerts

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your host, Christian Karasiewicz and special guest, Nick Rishwain!
 

Watch This Week’s Social Media Updates

 

Facebook Ad Rules and Email Alerts

In Facebook news, some users reported seeing ad rules and email alerts.

Here is a screenshot on what this looks like.
 
Facebook Ad Rules

Creating Facebook Ad rules

There are multiple options including conditional logic to help automate some of the process with managing Facebook Ads.

We’re particularly excited about this feature because it can be frustrating managing ads.

Sometimes you want to check on the CPC or stop an ad.

With the ability to create rules, this would be valuable for a lot of businesses, especially ones that are running everything themselves.

To see whether you have this feature, go into Facebook Ads Manager and look for a “create rules” button next to the “preview” button.
 

Facebook Launching Slack and Yammer Competitor

It was also announced this week that Facebook is working on a competitor to Slack and Yammer called Facebook at Work.

They will charge a set monthly fee per active user.

Users will get access to a similar set of features on Facebook - News Feed, Groups, Events and even a dedicated Messenger app.

Everything will be powered by an algorithm that Facebook users.

You can read more about this announcement here.

We’re particularly excited for Facebook at Work. Imagine being able to filter out the noise and go to a news feed where you only see your business units or better yet, what if they were to let businesses get access to data to show them who is talking about them on Facebook - without having to go search for this information?
 

Facebook Pages and Advertising Stats

During the week, there were some great stats published on the number of businesses using Facebook to help grow their business.

Here are a few of the highlights (source).

  • More than 60 million businesses have a Facebook Page
  • 4 million businesses are actively using Facebook Ads
  • 85% of Facebook users are on mobile

If you’re still thinking about adding your business on Facebook, there is no time like the present to get started.

To create a Facebook Page for your business, go here.
 

Facebook Adds Group Chat Polls to Messenger


 
In Facebook news, they are rolling out a new polls feature for group chats in Messenger.

With polls, you can ask a question and include some possible answers, send them to everyone in a group chat, and then see what is most popular so that you can make plans.

We could see group chat polls for Messenger being used for business as well.

Imagine being able to poll your customers about a new feature you are wanting to add and get feedback in seconds?

 

Periscope VIP Program


 
This week, Periscope announced that they are rolling at a Periscope VIP program.

Periscope is rolling out the VIP program “to recognize some of the top broadcasters who’ve been essential in helping shape our community.”

Here is more information on Periscope’s VIP program along with the benefits for each level.

To apply to be a part of the Periscope VIP program, go here.

 

Snapchat Launches First Hardware - Spectacles

In Snapchat news, they are getting ready to launch their first piece of hardware called Spectacles.

Spectacles are a set of glasses with a camera that will retail for $129.95.

You will be able to take 10-second snaps and share them to give viewers a look into what you’re seeing.

You can read more about Spectacles here.

 

 

We can’t wait to try these. Imagine outfitting your employees with a pair to capture events and to share a sneak peek into their daily view at your business!

In addition to announcing Snapchat Spectacles, they are also rebranding their company. They are now a “camera company.”

 

LinkedIn Unveils New Desktop Look and Features

In LinkedIn news this week, they have unveiled a new look for desktop users along with some additional features.

According to LinkedIn, “these new products and experiences help us with our mission of connecting the world's professionals to make them more productive and successful, and accelerate our vision of creating everyday value for our members.”

You can learn more about LinkedIn’s new vision and take a look at their new look in the video below.

 

 

Twitter Moments for Everyone


 
One last piece of social media news this week comes from Twitter.

They have rolled out Twitter Moments to everyone now.

According to Twitter, “Moments allow people to capture and experience richer stories reflecting the diversity of Tweets that, together, make Twitter so powerful.”

With Moments, you will now have a more dynamic way to tell your story on Twitter.

For a guide on using Twitter Moments, check out this one.

 

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Artisto

Artisto for iOS

Artisto (iOS | Android) is a video editing app.

With Artisto, you can quickly turn normal everyday videos into works of art.

Artisto provides a set of unique art filters and movie effects so that you can turn your boring videos into ones that drive awareness when shared on your social media channels.

If you’re a business, it’s a good idea to experiment with different styles on your social channels. This helps keep your audience engaged if you find your videos all start to look the same.

Download Artisto  
 

Momento

Momento - iOS

The next tool we wanted to share with you is called Momento.

Moments is an app for Apple’s Messages app that will automatically create GIFs of your best moments right within the Messages app.

There, you can quickly share them with friends, customers and family.

Download Momento  
 

ScreenMeet

ScreenMeet - iOS

The last tool we wanted to share this week is a free app called ScreenMeet.

ScreenMeet (iOS | Android) is a screen-sharing app for your mobile device.

With ScreenMeet, you can share your screenshare slides, sites, documents and even your camera.

What we really like about ScreenMeet is that you don’t have to install plug-ins. This makes getting setup and sharing your screen extremely fast!

Download ScreenMeet  
 

Wrap-up

That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Social Chatter to find out what’s new in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.

 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs