Social Chatter Episode 23: Facebook Ads Coming to Facebook Messenger

Social Chatter: Episode 23 - Featured

Social Chatter Episode 23: Facebook Ads Coming to Facebook Messenger

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
 

Watch This Week’s Social Media Updates

 

Facebook Ads In Facebook Messenger

Facebook Ads In Facebook Messenger

This week, there was news that Facebook was testing Facebook Ads for Facebook Messenger.

There are already plenty of Facebook Messenger tips and tricks to help you get more out of Messenger.

The ability to run Facebook Ads in Facebook Messenger seems like the next logical progression.

Before you think it will be the wild, wild west again, not just anyone will be able to send you ads.

"Only those who have voluntarily chatted with a business can be sent ads."

There's definitely an opportunity there for businesses to capitalize on this feature once it gets rolled out.

We're looking forward to seeing how this continues to add more value for businesses on Facebook.
 

Facebook Opens Instant Articles to All Publishers

Facebook Instant Articles

Also this week, Facebook has started rolling out Facebook Live Videos to an International audience.

To check if you have the live-streaming tool, try updating your status.

If you have the Facebook Live Video option, you'll see a video icon.
 

Facebook Updates Video Metrics in Page Insights

Facebook Video Metrics

Another new update comes to Facebook Pages.

If you publish a lot of videos to your Facebook Page, you'll now have even more metrics to look over. Here are some of the new video metrics available in your Facebook Page insights.

  • Minutes Viewed
  • 10-Second Views
  • Sound-on vs. Sound-off
  • And more

You can view the complete list here.

Remember, if you want to continuously improve your Facebook Page, be sure to review the videos you're posting to your page.

This way you can see what is and isn't working and adjust your content accordingly that you are sharing with your fans.
 

Twitter GIF Search

Another announcement this week comes from Twitter.

They've rolled our GIF Search.

Now when you compose a tweet, you'll be able to include animated GIFs courtesy of Giphy.

Here's what that looks like.

 

Improved Twitter Customer Service

Twitter Direct Messages

One last piece of social media news this week is about Twitter's improved customer service.

Not only are they introducing a way to collect feedback, but if you manage a brand channel, you can quickly send someone to a direct message straight from your tweet.

Here is what that looks like.

You can read more about how to setup this feature on the official Twitter blog.
 

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Anchor

Anchor - Podcasting App

Anchor is the world's first truly public radio.

Instead of creating lengthy podcast episodes, with Anchor, you create 2-minute bite-sized audio clips from your mobile device.

Listeners can then respond back.

Each audio clip can also be broadcast out to help grow your audience.

You can also embed them on your website or blog or Medium post to generate additional conversations.

This app is a must-have.

If you've been thinking about getting into podcasting, Anchor is a great way to start because there's very little overhead.

Determine what you want to talk about and then create an account.

Download Anchor  
 

Nutshell by Prezi

Nutshell by Prezi - iOS

Would you like to make your social media channels more engaging?
Nutshell by Prezi can help!

Here's how it works.

Take three photos. add graphics, stickers and text.

Nutshell will automatically create a mini-movie for you!

We've had a lot of fun playing around with their free app and recommend you give it a try to see what kinds of movies you create!

Download Nutshell by Prezi  
 

Encrypto

Encrypto - File Encryption Tool

The last tool we wanted to share this week is Encrypto. It's available for PC and Mac.

Encrypto is a free app that lets you encrypt files that you send to employees and clients.

With Encrypto, you can send files containing sensitive information via email, AirDrop, a USB drive, and so forth.

Regardless of how you send them, they'll be protected.

Download Encrypto  
 

Wrap-up

That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.

 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.