On this week's episode of Social Chatter, your weekly social media marketing talk show, we explore Snap Camera, sharing music on Facebook, new Pinterest ad tools, SeedProd, a WordPress maintenance mode plugin and more with Christian Karasiewicz, Phil Gerbyshak and guest, Corey Perlman.
For those of you who missed last week's show, you can find it here.
Watch This Week's Social Media Updates
Snap Camera For Snapchat Lenses
In Snapchat news, they have launched Snap Camera, a free application for Mac and PC users to experience Lenses on platforms such as Skype, Twitch, Google Hangouts, YouTube and more.
Here is a video about Snap Camera.
Why Snap Camera Matters For Your Business
You can now use Snap Camera to tap into Snapchat Lenses on many of your favorite desktop applications such as Twitch, YouTube, Google Hangouts, OBS, XSplit Broadcaster and more.
Previously, if you wanted to use any of the Snap Lenses, you had to use your mobile device.
Now you can use Lenses during your live streams and video chats.
How To Use Snap Camera
- Download the Snap Camera app on your desktop
- Launch the Snap Camera app
- Choose the Snap Camera as your webcam device
- Select a Lens from the Featured Lenses
Snap Camera is a free download and works on Mac and Windows.
You can read the announcement about Snap Camera click here.
Removing The Twitter Like Button
In Twitter news, they testing removing the like button from tweets in an effort to encourage discussion..
Why Removing The Twitter Like Button Matters For Your Business
One of the problems with Twitter (and nearly every social media platform, is that while the "like" button helps a social media channel adjust your news feed based on content you say you are interested in, too many users just like content without engaging with a channel.
What you end up with are a bunch of likes on your tweets and very little conversation.
By removing the Twitter like button, Twitter is hoping to encourage more discussion and dialogue on the platform.
As a business owner, this means that instead of Twitter being a ghost town, your business can actually have discussions with customers.
We would love to see Twitter (and other social media channels) follow suit. Do you think it's too late to bring discussions back on your social media channels though? Let us know in the comments below.
To read more about Twitter removing the like button, click here.
New Tools For Pinterest Ads
In Pinterest news, they are adding new Pinterest ad tools.
Here is a look at these new Pinterest ad tools.
- Launch ads on your own schedule with our new "pause campaign" feature, which allows you to review your Pins before going live.
- Streamline the ad creation process by selecting multiple Pins to promote at once and identifying your Pins easily with our new search bar and boards filter.
- Create new Pins within Ads Manager and access everything you need to build a great campaign in one place.
- Test and optimize your ads as you duplicate top performing campaigns and ad groups to test and scale.
- Manage where people see your ads with placement options for separate browse and search strategies at the ad group level.
- Build robust targeting audiences with guidance from audience sizing and the Audience Insights tool.
- Get your brand in front of more people who are looking for what to try and buy next by leveraging updated interests.
- Monitor your ad performance and make in-line optimizations to multiple rows at once using the revamped reporting dashboard.
- Identify and promote your top performing organic Pins using insights from Analytics
- Measure your influence on Pinterest by tracking the monthly viewers number on your profile.
Why New Pinterest Ad Tools Matter For Your Business
Pinterest has always been a dark horse when it comes to social media channels.
The goods news is that they can drive lots of qualified traffic to your website.
By releasing new Pinterest ad tools, it's clear that they are listening to their customers by making the platform easier for businesses to use when running Pinterest ads.
Time and time again, we hear from frustrated users who want to run ads, but find the methods and software cumbersome to use.
Fortunately, these new Pinterest ad tools will help make it easier for you to run ads for your business without all of the hassle, saving you time in the process.
To read the announcement about new ad tools for Pinterest, click here.
Facebook Adds Music On Facebook Stories, Adds Songs To Your Profile
In Facebook news, they are adding music on Facebook Stories, expanding Lip Sync Live and adding songs to your Profile.
Here is a look at these new Facebook features.
Music On Facebook Stories
You can now add music to your Facebook Stories.
Simply take a photo or video from the Facebook camera and then tap on the sticker icon. From there, select the music sticker.
You can now pick a song to share on your Stories to further customize your Stories.
Here is a video that shows you how this works.
Expanding Lip Sync Live
Facebook is also expanding Lip Sync Live this week.
All Facebook Profiles have access to Lip Sync Live.
Facebook is also opening it up to Facebook Pages so that you can interact with your fans.
Songs On Your Facebook Profile
One last update is the addition of songs on your Facebook Profile.
Soon, you will be able to showcase the artist and track on your Profile. Your friends will be able to listen to the music you like and see videos and photos of the artists.
From there, they can add their music to their own Profile or visit the artists Facebook Page.
Here is how this will look on your Facebook Profile.
Facebook wants to continue to encourage its users (and business owners) to share more information.
This time, they are launching a host of new music-based features.
For example, by adding the ability to add music to your Facebook Stories, you can make them more engaging, rather than you just going on camera.
As a business owner, especially a musician or celebrity, having the ability to have a lip sync live battle with your fans sounds enticing.
These new features are rolling out to mobile and desktop.
You can read more about new music features for Facebook, click here.
Facebook Stories For Halloween
Also in Facebook news, they are testing Halloween Stories in the United States.
Why Halloween Facebook Stories Matters For Your Business
While it's great to be active on Facebook, you don't always need to talk about your business. It's about helping customers solve problems and relating to them.
One way to do this is when there is a holiday, you can get personal with your customers and tap into these event.
In this case, Facebook is helping you share moments during Halloween in Facebook Stories.
They previously tested these for holidays in other countries such as Vietnam and Indonesia.
As a business, if you're creating moments to share via your Facebook Stories (Pages have this feature too), you can use this opportunity to tap into Halloween and make your Stories a little ore exciting this October.
You can read more about Facebook Stories for Halloween here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is RoutineHub (web).
Last week, we talked about the Shortcuts App from Apple.
The Shortcuts App is an iOS app for your iPhone and iPad, that helps you create powerful shortcuts to accomplish complex tasks.
For example, with just the press of a button, you can quickly have your iOS device resize a photo, share it on Instagram and much more in seconds.
If you're not a programmer though, but want to get the full use out of Shortcuts, consider checking out RoutineHub, a community for creating Siri shortcuts, which you can build using the Shortcuts app.
The great thing about this community is that developers have already created 1,000s of Shortcuts for you - from music to social media to utilities, business development and more.
For example, you can download views from your favorite social media channels with the help of Siri.
There are also Twitter search shortcuts, one to turn images into Stories with bitmoji stickers and more.
RoutineHub is a free community. You can try it out using the following link. Remember, you will need to first download the Shortcuts app from the app store.Find Shortcuts On RoutineHub
The second tool that we have for you this week is SeedProd (web).
How would you like to be able to capture email addresses from new customers as you begin to launch your product?
Instead of waiting until everything is perfect and ready, consider setting up SeedProd, a maintenance mode WordPress plugin.
You can then customize the landing page based on your business.
Here is a short video on how to use SeedProd with your WordPress website.
One thing we're really impressed with about SeedProd is that you can use it to start building your email list (and business) and then have a way to notify your customers when you are open.
They also give you access to 500,000+ free stock images, social media integration and much more.
You can try SeedProd free for 14 days.
Prices start at $40 per year, depending on the features and number of sites you want to run it on.Try SeedProd
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!