Each episode of Social Chatter is available as a blog post or video.
Watch This Week’s Social Media Updates
Facebook Launches Local Search Tool to Compete with Yelp! and TripAdvisor
This week, reports surfaced that Facebook is testing a local search tool to compete with Yelp! and TripAdvisor.
According to a Facebook spokesperson, “we're in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.”
Overall, we think this would be a valuable tool for businesses as most businesses maintain their presence on Facebook compared to Yelp! or TripAdvisor.
By having a tool for Facebook's billions of users to connect better through local search, this seems like a win-win for Facebook, their users and businesses invested in Facebook marketing.
Facebook Introduces Transportation to Messenger
Another big announcement from Facebook this week was support for transportation in Facebook Messenger.
This is big news because it makes Facebook Messenger more than just a way to communicate with friends.
We expect to see other tie-ins using Facebook Messenger in the coming year.
Message A Facebook Page Through a Businesses Website
Instead of leaving a businesses website, customers can message them on their Facebook Page without leaving the site they're on.
Here's a short demonstration of this feature.
To get started, simply install the Facebook Page plugin.
See When Someone Types A Facebook Comment
Also this week, Facebook is said to be testing the ability to see when someone is responding to a comment.
This is a feature you often see within WhatsApp.
Right now this new feature is only being tested with a Facebook Profile.
We expect this to rollout to Facebook Pages as well.
This way businesses can maximize the time they spend responding to Facebook Page comments.
Larger Embedded Pins on Pinterest
Pinterest is rolling out larger embeddable pins for website.
This is likely being done to allow for higher resolution mobile devices and screens.
Pinterest Rolling Out Promoted Pins for All US Businesses
One last piece of social media news this week also comes from Pinterest.
They are rolling out promoted pins for all US businesses.
If you haven't yet ventured into advertising on Pinterest, this is a great time to start as there isn't too much competition.
You can read about this announcement here.
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
Tweetdis is a Twitter tool that makes it easier to include tweetable moments in your blog content.
We would compare it to Social Warfare, although it's not as feature-rich because it only offers the ability to include tweetables in your content while Social Warfare also let's you specify which images you want included when your content is shared on social media.
Are you looking to grow your Twitter following?
Narrow is a social media tool that can help!
By developing a very targeted following on Twitter, you can help boost engagement when you tweet new content.
LeadPages Marketing Library
One last tool mentioned on this week's episode of Social Chatter is a new marketing library from LeadPages.
The LeadPages Marketing Library includes a number of free, valuable resources on setting up landing page funnels, Facebook Ads tips, downloadable PDF guides, image libraries and more to help improve your businesses marketing.
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!