Social Chatter Episode 156: Facebook Instant Experience Ads And An Instagram Parent Portal

Social Chatter: Episode 156 - Featured

Social Chatter Episode 156: Facebook Instant Experience Ads And An Instagram Parent Portal

Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.

On this week's episode of Social Chatter, your weekly social media marketing talk show, we explore Instagram increasing verification, Facebook fake news trustworthiness scores, things in common on Facebook and more with Christian Karasiewicz, Nick Rishwain and guest, Dorien Morin-van Dam.

If you like, you can watch or listen to Social Chatter on our blog, YouTube or the Alexa Flash Briefing.

For those of you who missed last week's show, you can find it here.

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
 

Watch This Week's Social Media Updates

 

Instagram Parents Portal: A New Instagram Resource

In Instagram news, they are rolling out the parents portal.

Why The Instagram Parents Portal Matters For Your Business

Instagram is rolling out the Instagram Parents Portal, a resource for parents with teens on Instagram.
 

Instagram Parents Portal

The Parent's Portal focuses on three key areas: how to manage Instagram privacy, time on Instagram and interactions.

In addition, this new Instagram resource, provides descriptions of their tools, how parents and guardians can protect their teens and more.

As a business owner, while there may not be a direct tie-in to business, what you as a business owner can do is to educate your customers. They may ask you about Instagram or question how you keep up (we hope you'll tell them this blog).

You can also share the Instagram Parents Portal with them as well so that they can check out this valuable resource that they have access to.

To read more about the Instagram Parents Portal, click here.
 

Facebook Renames Canvas Ads To Facebook Experience Ads

In Facebook news, they are renaming Canvas ads to Facebook Instant Experience Ads.

Why Facebook Instant Experience Ads Matter For Your Business

Facebook Canvas Ads are now being called Facebook Instant Experience Ads.

Besides a new name, these immersive Facebook Ads can now automatically be attached to a Facebook Pixel.

This will make it easy for you as a business owner to re-engage with your website visitors that interacted with your ads on the Facebook platform.

To read more about Facebook instant experience ads, click here.
 

Holiday Tools For Facebook Dynamic Ads

Are you using Facebook Dynamic Ads?

Facebook is rolling out a number of new holiday tools to help you customize your ad campaigns.

Why Tools For Facebook Dynamic Ads Matter For Your Business

Here are the tools coming to Facebook Dynamic Ads.

These include new overlays for your ads.

Businesses can now create a Black Friday overlay for a Black Friday Facebook Ads campaign.

Currently, two major retailers have reported a 40% increase on d spend with decorative borders.

In addition, Facebook is adding new templates and stickers to he video creation kit.

For those of you using the Facebook Collection ad format, Facebook is integrating instant storefront templates with the Collection ad format.

You'll now be able to personalize ads with products from a product catalog.

As a business, these are important updates because they help you create more attractive Facebook Ads to get in front of your customers.

To read more about new holiday tools for Facebook dynamic ads, click here.
 

Twitter Audio-Only Livestreaming

In Twitter news, they have rolled out audio-only livestreaming to their mobile app.

Why Twitter Audio-Only Livestreaming Matters For Your Business

Twitter is rolling out an audio-only livestreaming option for your iOS Twitter app.

When you go to compose a tweet, you can click on the "live" button and select the microphone icon.

You'll then be able to record audio-only livestreams to share on your Twitter account.

This is what you should look for once you update your Twitter mobile app.
 

Twitter Audio-Only Livestreaming

 
As a business, you might not have the time to compose a lot of tweets.

This new audio-only feature could be just the thing to record a short audio for your followers.

For example, you could develop a weekly series where you share an audio snippet on your Twitter account. During your audio recording, you may want to mention new blog posts, social media updates or products that listeners can then go and check out.

Audio-only livestreaming can help you create content for your customers, especially when you're short on time.

To get this new feature, be sure you update your Twitter app from the iOS app store.

You can read more about audio-only livestreaming here.
 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
 

Zoom

The first tool that we have discovered this week is Zoom (web).

Zoom is a video conferencing tool for your business.

With Zoom, you can easily conduct meetings, video webinars, record videos and more.

As a business owner, Zoom can handle most of your meeting needs.

It also works great on desktop as well as on mobile.

We use Zoom as a back-up when running our Facebook Live videos for our weekly social media marketing talk show.

Aside from that, Zoom is a great platform to use when conducting online webinars for your business.

You can sign-up for Zoom for free. You'll get 40 minute meetings with up to 100 participants.

Plans the start at $15 per month.

Try Zoom  
 

Smarp

The second tool that we have for you this week is Smarp (web).

Smarp is the leading employee engagement and advocate platform to help you spread company information and content to your employees so that they can then easily share it across their social media channels, in blog posts, press releases and more.

One area where most businesses struggle is how to get their employees involved in sharing their content or knowing what is going on within the company.

Most of the time, employees have their job to focus on.

With Smarp, businesses can help their employees discover great content from their platform instead of relying on them to remember to check the company blog or what's new in social media on the company channels.

As a business owner, Smarp makes it easier for you to put the content you want your employees to share in one convenient place. It's then up to them to share this information.

Here is a video that shows you how Smarp works.
 

 

 
Do you create a lot of presentations?

Most of the time, people use the same boring templates.

Not to mention, creating presentations can take a full day of work.

Fortunately, Haiku Deck makes it easy for you to unlock your creative side and create presentations on your iPhone, iPad or from the web 10 times faster.

They offer two plans, a Pro and a Premium version.

The Pro version provides offline viewing, printing, privacy controls, audio narration, YouTube search and embed and much more.

If you opt for the Premium version of Haiku Deck, you'll get all of the Pro features, plus in-depth analytics and lead tracking, presentation view notifications and more.

Haiku Deck is available as a freemium download. Prices start at $9.99 per month for the Pro version. The Premium version is $29.99 per month.

You can try Smarp free for 14 days. Prices then start at around $12 per user per month.

Try Smarp  
 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs