Social Chatter Episode 120: Snapchat Stories Everywhere and Non-Skippable Snap Ads

Social Chatter: Episode 120 - Featured

Social Chatter Episode 120: Snapchat Stories Everywhere and Non-Skippable Snap Ads

Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.

As a reminder, each episode of Social Chatter is available as a blog post or video.

For those of you who missed last week's show, you can find it here.

We're also joined by this week's special guest, Rachel Moore.

Rachel Moore

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
 

Watch This Week's Social Media Updates

 

Snapchat Stories Everywhere

In Snapchat news, they are working on a new feature called Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites.
 

Why Snapchat Stories Everywhere Matters For Your Business

With "Stories Everywhere," Snapchat hopes to make it easier to draw attention to Stories without being in the Snapchat app.

Snapchat's goal with this is obviously not just to help spread your Stories across the web.

They're struggling to grow their users. By adding the ability to embed Snapchat content on third-party sites using Stories Everywhere, when someone clicks on a Story, chances are, Snapchat will require them to have an account to login to, which should help boost its presence and hopefully get those people to stick around.

As a business, if you're using Snapchat, but not getting a lot out of it, by using Snapchat Stories Everywhere, you have a chance to view more of your Snapchat content and then follow you if they like what they see.

You can read more about Snapchat Stories Everywhere here.
 

3 Second Skippable Snapchat Ads

Also this week, Snapchat is testing out a feature that forces you to watch three seconds of ads before you can skip them.
 

Why Non-Snapchat Ads Matters For Your Business

Snapchat is looking to force users to watch three seconds of ads before allowing them to skip them.

As a business who uses Snapchat Ads, this is good news, because it should help increase the number of impressions from viewers.

For Snapchat, this change should help attract new ad dollars from new businesses to the platform.

From a user perspective, Snapchat is already struggling with growing its user base. Couple that with the fact that the majority of Snapchat's users typically skip Snap Ads after less than three seconds and you have an interesting dilemma.

Do you bow to advertisers or cater to your users who don't want obtrusive ads?

Because they are a publicly traded company, we think the former will win out.

You can read about not being able to skip Snapchat ads here.
 

Library of Congress No Longer Archiving All Public Tweets

In Twitter news, the Library of Congress is no longer going to archive all public tweets.
 

Why Not Archiving All Public Tweets Matters For Your Business

Since 2010, the Library of Congress used to archive every public tweet. That was until Twitter changed the character limit from 140 to 280.

Because you can now post longer tweets, they are no longer archiving all of the public tweets. They've also cutback because tweets are now more visual. For example, you can include images, videos and links, which don't make it possible or fall inline with the Library of Congress's collection policies.

As a result of this change, if you're looking for a way to save your tweets, consider using a recipe on IFTTT such as this one to backup your tweets to Google Drive so that your business will have its own copy to reference in the future.

You can read the announcement about the Library of Congress not archiving public tweets here.
 

Facebook Replacing Twitter As Live Stream Option At Golden Globes

In Facebook news, they have scored the exclusive rights to live stream this year's Golden Globes' red carpet pre-show..
 

Why Facebook Live Streaming The Golden Globes' Red Carpet Pre-Show Matters For Your Business

This year, the Hollywood Foreign Press will be using Facebook instead of Twitter to live deliver a better experience for people watching the Golden Globes.

The Hollywood Foreign Press also plans to source fans' questions from Facebook as well.

While this is only the pre-show for the Golden Globes, it's a big step forward.

Facebook already has a stranglehold with Facebook Live video. They also own Instagram too.

It's no surprise that the entertainment industry is moving more towards Facebook. Overall, it offers a better experience for viewers with live video and Facebook 360. Couple that with the fact that they own Instagram and the Golden Globes has over 230 million viewers on Instagram and you have what seems like a great partnership.

As a business, if you've been putting off using Facebook Live or Instagram Stories, it's time to reconsider.

Facebook makes it extremely easy to use both features. All you need are a few video tools to help get you started.

You can read more about Facebook replacing Twitter to live stream the Golden Globes' red carpet pre-show here.
 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
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Swipe File

The first tool that we have discovered this week is called Swipe File (web).

Do you need help coming up with marketing and advertising ideas for your business?

Instead of using the same tired campaigns, take a look at Swipe File.

Swipe File is a collection of marketing and advertising campaigns that can help give your own campaigns a fresh perspective.

Simply launch Swipe File from your browser and then filter between different marketing campaigns such as restaurant signs, emails, packaging, sales pages and more!

 
Swipe File
 

Swipe File is free to use and can help you when you need ideas on your marketing, but don't have anyone to turn to.

You can try it out using the following link.

Try Swipe File  
 

Recite This

Recite This

The second tool that we have for you this week is called Recite This (web).

Do you find you don't have enough time to create images for your social media channels?

Recite This is a tool to help you quickly create quote images to use in your blog posts or on your social media channels.

Simply enter the text you want to include and select a template.

In seconds, Recite This will create the images for you.

Recite This is a free time-saving tool to help your business.

You can try it out from the link below.

Try Recite This  
 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs