Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including managing off-Facebook activity, Facebook subscription groups, Instagram Restrict, GIFS.com and more.
For those of you who missed last week's episode on targeting your top Facebook Page fans, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 199
Managing Off-Facebook Activity
In Facebook news, you’ll now have access to a tool to manage your off-Facebook activity.
This new tool was designed to give people greater transparency over the data other apps and websites share.
While this feature is rolling out, here are four points about managing off-Facebook activity.
- Transparency and control is good for business
- Users can see how advertisers are using their data
- When someone disconnects their off-Facebook activity, it won’t be used for targeting, including Custom Audiences
- You won’t have access to someone’s personal data through analytics
Why Managing Off-Facebook Activity Matters For Your Business
When someone disconnects their off-Facebook activity, your business will lose access to target these users.
This may lead to lower reach and lower revenue. As a result, you may need to bring in new prospects or find new avenues to reach those users and encourage them to turn on off-Facebook activity again.
While Facebook focuses on greater transparency, your business may want to consider doing the same if you notice long-term effects on your business. For example, focus on strengthening relationships with your customers so that they don’t remove their off-Facebook activity.
In the meantime, you can read the announcement about managing off-Facebook activity here.
Exclusive Facebook Groups For Subscribers & Limiting Facebook Video Ads To Non-Interruptive Formats
Also in Facebook news, they made a number of announcements at VidCon to include exclusive Facebook Groups for subscribers, a 30% revenue on Facebook subscriptions and new
Facebook is rolling out a number of useful features for your business.
First up is a feature for Facebook Groups to create exclusive groups for subscribers. This will help you further monetize your business using Groups.
Next, Facebook is adding non-interruptive formats to Facebook video ads such as pre-roll and image ads. This way it won’t interrupt your broadcast with a random video ad.
Facebook is also going to start to take 30% of subscriptions, starting in 2020.
Why Exclusive Facebook Groups For Subscribers & Limiting Facebook Video Ads To Non-Interruptive Formats Matter For Your Business
If you’ve had a hard time monetizing your Facebook Group, by adding a way for creators to easily charge users, you’ll be able to quickly monetize your Group (so that you can focus on the content you provide users).
In addition to monetizing your Group, Facebook looks to be improving video ad formats. This way your live video isn’t interrupted by a random ad.
Not only can they be distracting, but because you don’t have complete control over what is shown, it can be misleading to users, especially those who don’t spend too much time on Facebook.
To read more about Facebook subscription cuts and exclusive Facebook groups for subscribers here.
Facebook Live Video Trimming
Also in Facebook News, you now have access to Facebook Live video trimming via the Facebook Creator Studio tool.
This new feature makes it easy for you to go back and edit your Facebook Live videos.
To trim your Facebook Live videos, you’ll want to access Facebook Creator Studio and view your content library.
How To Use Facebook Live Video Trimming
- Launch Facebook Creator Studio
- Click into your content library
- Locate a Facebook Live video that you want to trim
- Click on edit post
- Click on video trimming
- Trim your Facebook Live video and save it when done
If you need a visual, here’s a short video showing you how to use Facebook Live video trimming.
Why Facebook Live Video Trimming Matters For Your Business
We’ve all had a time where we needed to trim a video, but if it’s a Facebook Live video, that can be difficult.
Fortunately, now you can quickly trim your live videos. For example, maybe you started your live video before you were ready or ended it and forgot the camera was on?
By adding video trimming for Facebook Live videos, you can ensure that your videos hook viewers in the opening seconds!/p>
Remember, video trimming only works on Facebook Live and not for a Facebook Premiere video, which has features of a live video, but isn’t one.
Instagram Restrict For Harmful Comments, Bullying
In Instagram news, they are launching Instagram Restrict, a feature that uses artificial intelligence to detect bulling and harmful content in comments, photos and videos.
Why Instagram Restrict Matters For Your Business
If you make offensive comments on Instagram, Instagram can automatically notify you before it’s posted. You can then choose to edit the comment of risk further issues with your Instagram account.
In addition, Instagram is testing the Instagram Restrict feature so that when you restrict someone, their comments on your posts will only be visible to them. You’ll have the ability to moderate their comments and approve them.
As a business owner, while this increases the need to moderate your comments, Instagram Restrict should help protect you from unwanted bullying and harmful comments.
You can read more about Instagram Restrict here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook to reinstate reach estimates for custom audiences
- Instagram to limit organic reach with new Explore feed ads.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is GIFS.
Would you like to create your own animated GIFs to use in your marketing materials or on your social media channels?
GIFS is an animated GIF maker and GIF editor. You can create a highlight reel, tap into artificial intelligence, generate an embeddable animated GIF and more from your favorite videos and much more.
Instead of spending time trying to find the right GIF, you can create GIFs from your own videos or search their comprehensive database for other GIFs to use in your marketing.
Here is a look at GIFS, a tool for creating your own animated GIFs - in seconds.
You can use GIFs for free. Prices start at $7.99 per month if you want to remove the watermark.
Marco Polo Video Chat
The second tool that we have for you this week is Marco Polo Video Chat.
Marco Polo is a video chat for iOS and Android.
With Marco Polo, you can record a video chat, add doodles and filters and share them with customers. They can then view them in real time or when it’s convenient for them.
Marco Polo is available as a free app. You can become a Marco Polo video chat supporter for $9.99.
Download Marco Polo Video Chat
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!