Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including LinkedIn sponsored content ad history, IGTV landscape videos, Leetags and more.
For those of you who missed last week's episode on YouTube bumper machine ads, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 192
LinkedIn Sponsored Content Ad History
In LinkedIn news, they are rolling out LinkedIn sponsored content ad history.
On LinkedIn Pages, you will now see an "ads tab."
Members of the Page will be able to see "sponsored content that advertisers have run in the past six months."
Why LinkedIn Sponsored Content Ad History Matters For Your Business
If you follow a LinkedIn Page, this will provide greater transparency that they are running ads.
Pages will now be more transparent to their members.
According to LinkedIn, LinkedIn sponsored content ad history is rolling out globally over the next several weeks.
You can read about LinkedIn sponsored content ad history here.
Instagram Stories In Explore
In Instagram news, you can now find Instagram Stories in Explore.
Instagram is adding Instagram Stories along with shopping and IGTV to the Explore tab.
According to Instagram, "explore shows you the full breath of content on Instagram that are relevant to your interests."
Why Instagram Stories In Explore Matters For Your Business
By adding Instagram Stories to the Explore tab, you have an opportunity to have your content surface to an even bigger audience.
For now, you likely won’t have to pay for this type of exposure through Instagram.
You should also benefit from having your Instagram Stories in Explore to help gain new followers who find and like seeing your content.
Keep in mind that not everyone’s content will show up in the Explore tab. For example, if someone already followers and likes content in their feed, chances are it will appear in Explore. Videos should also get additional traction to help its ranking.
You can read about Instagram Stories in Explore here.
IGTV Landscape Videos Now Supported
Also this week, IGTV landscape videos are now supported along with portrait videos.
Based on feedback from Instagram Creators, they needed easier ways to repurpose their video content. By offering limited portrait videos, this made it difficult.
Now you’ll get the best of both because you can upload both IGTV landscape videos along with portrait ones.
Why IGTV Landscape Videos Matter For Your Business
By adding landscape video support, you won’t have to focus as much on creating different versions of your videos for IGTV. Instead, you can easily upload the same content to your IGTV channel.
The key takeaway to remember with IGTV landscape and vertical videos is to use the version that works best for your message.
For example, portrait or vertical videos are usually better when you want to get up close and personal with viewers, whereas landscape videos work better for sports or action shots.
You can read the announcement about IGTV landscape videos here.
Instagram Shutting Down Direct App
Also in Instagram news, they are shutting down the Instagram Direct app.
The first tool that we have discovered this week is
All of your Instagram Direct messages will be automatically moved over to Instagram, so there’s nothing you’ll have to do on your end except to delete the Instagram Direct app if you have it installed.
Not much is changing with Instagram Direct.
If you were using the Instagram Direct mobile app to send direct messages, you’ll now have to use the
You can read more about Instagram Direct app changes here.
A More Personal Facebook News Feed
In Facebook news, they are making your news feed more personal.
Apparently, based on survey data, Facebook users want more personal connections. As a result, Facebook plans to show you more content based on the people who have closer connections with you.
According to Facebook, “This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”
Why A More Personal Facebook News Feed Matters For Your Business
You’re probably wondering how this will affect your Facebook Page?
You shouldn’t see more or less from Pages or friends. If you engage with a Page or even friends most often, Facebook will try and surface more of this content.
The key takeaway is that you’ll want to share engaging content that your fans are interested in and clamor for. This way they will see more of it in their News Feed.
You can read the announcement about this update here.
Tweetdeck Adds GIF, Emoji Support, Polls
In Twitter news, they are rolling out GIFs, emojis and polls in Tweetdeck
If we could wave a magic wand, what functionality would you most like to see added to TweetDeck?— TweetDeck (@TweetDeck) May 15, 2019
While you can already create these features via dragging, such as dragging a GIF file from your computer, it’s good to see them adding native support.
Why Tweetdeck Updates Matter For Your Business
If you’re looking for a capable social media scheduling tool, Tweetdeck works great for Twitter (it’s also useful for following a tweet chat).
By adding these useful features, it should help you do more on Twitter in less time - until Twitter decides they want to put more effort into building out Tweetdeck even more.
You can read more about Tweetdeck adding GIF support, polls, emojis and more here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Leetags.
Leetags is an Instagram hashtag generator tool. You can quickly identify the most popular hashtags to use with your Instagram posts to help broaden your reach and to help you add more quality followers on Instagram.
In addition, Leetags will let you save your favorite hashtag groups. This way you can reuse them again.
Leetags is a freemium app. You can download and use it for free. You can upgrade to their professional plan to unlock all hashtags, see the number of posts a hashtag category has, remove ads and more for $4.99.Download Leetags
The second tool that we have for you this week is Headliner App.
Have you thought about creating a video to promote your blog post, podcast, Alexa flash briefing or radio station?
With Headliner, you can, you can quickly create videos for your content with just a few clicks. By using Headliner app, you can quickly add motion to your social media posts to attract the attention of your audience. Here’s a look at the Headliner App.
You can use Headliner app for free. If you need access to additional features such as videos without watermarks, stock videos, custom intro and outdo videos and more, prices for Headliner Pro start at $12.95 per month per user.Try Headliner App
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!