Social Chatter Episode 192: LinkedIn Sponsored Content Ad History & IGTV Landscape Videos

Social Chatter: Episode 192 - Featured

Social Chatter Episode 192: LinkedIn Sponsored Content Ad History & IGTV Landscape Videos

Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including LinkedIn sponsored content ad history, IGTV landscape videos, Leetags and more.

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.

For those of you who missed last week's episode on YouTube bumper machine ads, you can watch the replay here.

Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Jim Fuhs
 

Social Chatter: Social Media Marketing Talk Show - Episode 192

 

 

LinkedIn Sponsored Content Ad History

In LinkedIn news, they are rolling out LinkedIn sponsored content ad history.

On LinkedIn Pages, you will now see an "ads tab."

Members of the Page will be able to see "sponsored content that advertisers have run in the past six months."

Why LinkedIn Sponsored Content Ad History Matters For Your Business

If you follow a LinkedIn Page, this will provide greater transparency that they are running ads.

Pages will now be more transparent to their members.

According to LinkedIn, LinkedIn sponsored content ad history is rolling out globally over the next several weeks.

You can read about LinkedIn sponsored content ad history here.

 

Instagram Stories In Explore

In Instagram news, you can now find Instagram Stories in Explore.

Instagram Stories explore

Instagram is adding Instagram Stories along with shopping and IGTV to the Explore tab.

According to Instagram, "explore shows you the full breath of content on Instagram that are relevant to your interests."

Why Instagram Stories In Explore Matters For Your Business

By adding Instagram Stories to the Explore tab, you have an opportunity to have your content surface to an even bigger audience.

For now, you likely won’t have to pay for this type of exposure through Instagram.

You should also benefit from having your Instagram Stories in Explore to help gain new followers who find and like seeing your content.

Keep in mind that not everyone’s content will show up in the Explore tab. For example, if someone already followers and likes content in their feed, chances are it will appear in Explore. Videos should also get additional traction to help its ranking.

You can read about Instagram Stories in Explore here.

 

IGTV Landscape Videos Now Supported

Also this week, IGTV landscape videos are now supported along with portrait videos.

IGTV landscape videos

Based on feedback from Instagram Creators, they needed easier ways to repurpose their video content. By offering limited portrait videos, this made it difficult.

Now you’ll get the best of both because you can upload both IGTV landscape videos along with portrait ones.

Why IGTV Landscape Videos Matter For Your Business

By adding landscape video support, you won’t have to focus as much on creating different versions of your videos for IGTV. Instead, you can easily upload the same content to your IGTV channel.

The key takeaway to remember with IGTV landscape and vertical videos is to use the version that works best for your message.

For example, portrait or vertical videos are usually better when you want to get up close and personal with viewers, whereas landscape videos work better for sports or action shots.

You can read the announcement about IGTV landscape videos here.

 

Instagram Shutting Down Direct App

Also in Instagram news, they are shutting down the Instagram Direct app.

The first tool that we have discovered this week is

All of your Instagram Direct messages will be automatically moved over to Instagram, so there’s nothing you’ll have to do on your end except to delete the Instagram Direct app if you have it installed.

Not much is changing with Instagram Direct.

If you were using the Instagram Direct mobile app to send direct messages, you’ll now have to use the

You can read more about Instagram Direct app changes here.

 

A More Personal Facebook News Feed

In Facebook news, they are making your news feed more personal.

Apparently, based on survey data, Facebook users want more personal connections. As a result, Facebook plans to show you more content based on the people who have closer connections with you.

According to Facebook, “This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”

Why A More Personal Facebook News Feed Matters For Your Business

You’re probably wondering how this will affect your Facebook Page?

You shouldn’t see more or less from Pages or friends. If you engage with a Page or even friends most often, Facebook will try and surface more of this content.

The key takeaway is that you’ll want to share engaging content that your fans are interested in and clamor for. This way they will see more of it in their News Feed.

You can read the announcement about this update here.

 

Tweetdeck Adds GIF, Emoji Support, Polls

In Twitter news, they are rolling out GIFs, emojis and polls in Tweetdeck

Tweetdeck

is a free social media dashboard owned by Twitter.

While you can already create these features via dragging, such as dragging a GIF file from your computer, it’s good to see them adding native support.

Why Tweetdeck Updates Matter For Your Business

If you’re looking for a capable social media scheduling tool, Tweetdeck works great for Twitter (it’s also useful for following a tweet chat).

By adding these useful features, it should help you do more on Twitter in less time - until Twitter decides they want to put more effort into building out Tweetdeck even more.

You can read more about Tweetdeck adding GIF support, polls, emojis and more here.

 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

Leetags

The first tool that we have for you this week is Leetags.

Leetags

Leetags is an Instagram hashtag generator tool. You can quickly identify the most popular hashtags to use with your Instagram posts to help broaden your reach and to help you add more quality followers on Instagram.

In addition, Leetags will let you save your favorite hashtag groups. This way you can reuse them again.

Leetags is a freemium app. You can download and use it for free. You can upgrade to their professional plan to unlock all hashtags, see the number of posts a hashtag category has, remove ads and more for $4.99.

Download Leetags

 

 

Headliner App

The second tool that we have for you this week is Headliner App.

Have you thought about creating a video to promote your blog post, podcast, Alexa flash briefing or radio station?

With Headliner, you can, you can quickly create videos for your content with just a few clicks. By using Headliner app, you can quickly add motion to your social media posts to attract the attention of your audience. Here’s a look at the Headliner App.

Headliner App

You can use Headliner app for free. If you need access to additional features such as videos without watermarks, stock videos, custom intro and outdo videos and more, prices for Headliner Pro start at $12.95 per month per user.

Try Headliner App

 

 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.