Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including Instagram donation stickers, LinkedIn Sales Navigator updates, new YouTube community guidelines for Creators, Restream, Later and more with Christian Karasiewicz, Phil Gerbyshak and guest, Sheldon Payne.
For those of you who missed last week's episode with Fiona Lucas, you can watch the replay here.
Watch This Week's Social Media Updates
Instagram Donation Stickers In Stories
In Instagram news, they are testing Instagram donation stickers in Instagram Stories to help you raise funds.
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
In the screenshot, you can see that you can add Instagram donation stickers to your Stories.
When you add the "donation sticker, you can then search through a list of nonprofits that can be linked to when someone taps on the donation sticker.
Why Instagram Donation Stickers Matter For Your Business
Right now, Instagram donation stickers seem to only allow you to collect donations to give to a charity on an approved list.
If they were to expand donation stickers to allow you to solicit others to give to your business via your Instagram Stories, you could then set up your own charity of your choice and donate to a charity that's near and dear to you as a business owner.
For example, maybe you had a mentor that helped guide your business to where it is today? You could honor them and make donations to an important cause using Instagram donation stickers.
You can read more about Instagram donation stickers here.
LinkedIn Sales Navigator Updates
In LinkedIn news, companies using LinkedIn Sales Navigator can now easily find and manage their sales prospects.
For those of you unfamiliar with LinkedIn Sales Navigator, it is a tool to help you target the right buyers, track key leads, and engage with potential prospects on LinkedIn.
This week, LinkedIn Sales Navigator rolled out features to help your team collaborate on closing more sales.
For example, you can use the custom lists feature to take notes about a lead or account. For example, you can create groups of people who have changed jobs over a period of time.
Another new feature is enhanced search capabilities.
You can now exclude items from search. For example, you can exclude Geography, Industry, Company, etc.
One other useful feature that is being added are tutorials to help you learn how to use LinkedIn Sales Navigator in less time.
Why Updates To LinkedIn Sales Navigator Matter For Your Business
If you're looking to manage leads for your business, you need to be using LinkedIn Sales Navigator.
By adding these updates, you can quickly sift through information to identify the right leads that you should be focusing on, ignoring the rest.
This way you can make more sales for your business.
In addition to the above-mentioned features in LinkedIn Sales Navigator, they also now integrate with Altify, Drift, G2 Crowd, as well as MixMax.
For example, with G2 Crowd, your sales reps can be alerted when companies engage with product review pages - this way you can begin to reach out to those leads.
You can read more about LinkedIn sales navigator here.
Coming Soon: Twitter Moments Camera
In Twitter news, they are testing a new camera. Posts created with it will be called Twitter Moments.
The new Twitter Moments camera is similar to the camera found in Snapchat.
Chances are that Twitter is updating their camera to be more like other social media platforms such as Snapchat, Facebook and Instagram - to bring a younger demographic.
Here's a screenshot of the Twitter Moments camera.
Twitter's new Snapchat-style Camera, codenamed "News Camera" is coming soon!
Posts created by News Camera will be called "Moments" pic.twitter.com/54TZeXh1IC
— Jane Manchun Wong (@wongmjane) February 14, 2019
Why A Twitter Moments Camera Matters For Your Business
Chances are, you aren't using Twitter very much because it's often overrun with spam and generates extremely low engagement.
Twitter is hoping to change that with a new camera.
By focusing on the camera, this should encourage your business to capture more moments throughout your day, that you can then share on Twitter.
While this may not initially lead to more business, it helps shift users away from scheduling and automating their posts and encourages more real-time activity.
This feature is currently in testing. We'll let you know if it finally launches.
Twitter Pop Open For iOS & Android
Also in Twitter news, they have rolled out a pop open effect for iOS and Android users.
This new effect will let you check out Twitter profiles without leaving your timeline.
Simply press on a Twitter username that you want to view.
Instead of navigating away from your Twitter timeline, you can easily see the Twitter profile and decide to follow them.
Here is how the new Twitter pop open feature works.
We’re testing an easier way to check out profiles on iOS without leaving your timeline! Simply tap any @ handle in a Tweet, take a peek, follow, and get right back to it. Let us know what you think! pic.twitter.com/dIUFxI2r4C
— Twitter (@Twitter) February 13, 2019
Why Twitter Pop Open Matters For Your Business
By adding a pop open feature when you go to view a Twitter profile, this can save you a lot of time.
Previously, if you tapped on a Twitter profile, you navigated away from your Twitter timeline.
With the pop open feature, you won't lose your place (and you can build your following at the same time). In addition, you can save yourself time when trying to build your Twitter following. You can quickly view a profile and decide whether you want to follow them or not.
To get this new feature on your iOS or Android device, update the version of your app from your devices app store.
New YouTube Community Guidelines For Creators
In YouTube news, they are rolling out new YouTube community guidelines for Creators.
If it is your first time violating YouTube Community Guidelines, the offending content will be removed and you will receive a warning.
After your first violation, you get three strikes, each of which expires after 90 days.
Here's a breakdown of the YouTube Community Guidelines along with a video.
- First strike: YouTube will freeze your account and you can't upload new content for one week
- Second strike within 90-days: No uploader for two weeks
- Third strike within 90-days: YouTube will terminate your channel
Why YouTube Community Guidelines Matter For Your Business
The new community guidelines don't apply to copyright violations. Those still follow the same rules as before.
With these new guidelines, which take effect on February 25, 2019, you want to make sure you act in the right manner on YouTube.
This includes commenting on other users' posts, as well as following all posting guidelines.
Otherwise, your business could quickly lose its YouTube channel if you violate the new YouTube Community Guidelines.
Chances are, you won't, but if you find yourself getting a strike from YouTube, be sure you quickly respond to it and don't continue posting until you've fixed whatever it was that violated their community guidelines.
While you still have a few days, you can read more about the new YouTube community guidelines for Creators here.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have discovered this week is Restream.
Would you like to broadcast your live streams to multiple platforms at once, such as Facebook, YouTube, Twitch, Mixer, custom RTMP and more?
In most cases, if you want to stream using Facebook Live on your business Page and stream to another, most platforms won't allow you too.
With Restream, you can broadcast to over 30+ channels simultaneously, avoid this restriction, and quickly multiply your total viewers.
Restream is available for free using their personal plan.
You can upgrade to their standard plan, which offers real-time platform and channel toggling, streaming to Facebook Live and more for $16 per month.Live stream to multiple channels at one time
The second tool that we have for you this week is Later.
Later is an all-in-one Instagram scheduling tool.
In addition to being able to schedule Instagram posts and Stories, Later includes a host of additional features.
Here is a list of features in Later.
- Plan and schedule Instagram posts using their visual content calendar
- Easily organize your photos and videos
- Preview your Instagram feed with their visual Instagram planner
- Repost user-generated content
- Find the best time to post on Instagram
- Track Instagram likes, followers and clicks
- Create a stoppable Instagram feed for your business
- And more
You can also use Later to schedule social media posts to Facebook, Twitter, Pinterest, and many others.
You can use Later for free.
If you need to increase the number of social profiles or add the ability to schedule Instagram Stories or videos, or access detailed analytics, prices start at $9 per month or $19 per month for businesses.
You can sign-up for Later from the following link.Use Later to manage your Instagram channels
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!