Social Snacks Episode 26: Instagram Business Profile Guide

Instagram Business Profile Guide - Featured

Social Snacks Episode 26: Instagram Business Profile Guide

Would you like to setup an Instagram business profile for your business?

Not only can you get recognized on Instagram as a business, you also get a number of useful benefits such as analytics, adding an Instagram contact button and even the ability to run Instagram ads right from your posts.

On this episode of Social Snacks, you will learn how to setup an Instagram business profile.

You will also learn how to add an Instagram contact button to your profile as well.

This way customers can contact you.

At the same time, you can learn more about your audience on Instagram so that you can improve the type of content you are sharing and when you are sharing it.

Let’s take a look at everything you need to switch to an Instagram business profile.
 

What is an Instagram Business Profile?

Instagram business profiles are for an account that wants to be recognized as a business on Instagram.

With an Instagram business profile, you get additional features such as insights, an Instagram contact button, the ability to run Instagram ads for posts and more.
 

How to Setup An Instagram Business Profile

To setup an Instagram business profile, watch this short video.
 

 

 Transcription Services by GMR Transcription

 
You can also follow the instructions below to setup your Instagram business profile.
 

1. Launch the Instagram app

2. Tap on your profile icon

3. Tap on “switch to business profile”

Instagram options

When you switch to an Instagram business profile, you get to keep all of your existing content.

In order to sync your content, you will need to have a public Facebook Page.
 

4. Connect a Facebook Page

Connect Instagram to a Facebook Page
You can only connect one Facebook Page to an Instagram business profile.

When you connect your Facebook Page, Instagram will also pull in contact information such as the email address, phone number and mailing address into your Instagram business profile.

You can edit this information afterwards.

Keep reading to learn how to edit your business profile and also how to add an Instagram contact button to your account.
 

Adding an Instagram Contact Button

How to add an Instagram contact button
 
Now that you have an Instagram business profile, here is how to add a contact button.
 

1. Convert your Instagram profile to a business profile

2. Add your businesses email address, phone number and address

Now when someone goes to your Instagram business profile, they will see a contact button.

When someone tries to contact you, they will get a pop-up with options to:

  • Email
  • Call
  • Map directions

If you need to go back and setup your Instagram contact button or make changes to the email address, phone number or mailing address, you can edit your profile under the "business contact information" section. Here is how to do that.
 
How to edit an Instagram business profile
 

Instagram Business Profile Insights

Instagram business profile insights

Another feature you get when you setup an Instagram business profile are insights.

You will be able to see the following about your Instagram business profile.

  • Impressions - the total number of times your post was seen
  • Reach - the number of unique accounts who saw your post
  • Website clicks - the number of accounts that tapped on your website link on your business profile
  • Impressions - the total number of times your post was seen

Having access to these analytics is extremely valuable information for businesses using Instagram.

For example, maybe you’re running a giveaway on your Instagram business profile and want to see how a post did?

Or you want to get an idea on whether you are targeting the correct audience?

Maybe you have started driving your audience back to your website and want to see if that is effective?

With your Instagram business profile, you can get a broad view on how many new followers you’ve added.

You can also see specific post engagement as well as who your audience is.

This includes information such as:

  • Average gender
  • Age
  • Location

 

Instagram Ads and Instagram Business Profiles

Instagram ads for business profiles

Now that you have an Instagram business profile setup, another thing you get access to are Instagram Ads so that you can promote your posts.

To promote your Instagram business profile posts, follow these instructions.
 

1. Launch the Instagram app

2. Go to your profile

3. Tap on the post you want to promote

4. Tap on “promote”

5. Choose your audience

Here you will set your Instagram audience. This is who you want to reach.

You can also choose a duration. This is how long you want your Instagram ads to run for.

To start your promotion, tap on “promote.”
 

Over to You

As you can see, it takes just a few minutes to setup an Instagram business profile and gain access to valuable tools to help you use Instagram for business.

At the same time, you can gain valuable information about the audience you are reaching so that you can improve your content and tailor it more towards them with insights.

Your audience can now get in-touch with you from Instagram as well using the contact button.

Now that you know how to setup your Instagram business profile, what other questions do you have?

Feel free to leave them in the comments below or share them with us on Facebook, Twitter or LinkedIn.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.