Social Chatter Episode 181: Facebook Showcase Video Ads & Instagram Business Profile Pages

Social Chatter: Episode 181 - Featured

Social Chatter Episode 181: Facebook Showcase Video Ads & Instagram Business Profile Pages

Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including Facebook showcase video ads, combining Facebook Stories and Events, Instagram business profile pages, Crello, BeFunky and more with Christian Karasiewicz, Phil Gerbyshak and guest, Troy Sandidge.

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.

For those of you who missed last week's episode with Alex Abell from Lunchpool, you can watch the replay here.

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbyshak.
 

Watch This Week's Social Media Updates

 

Facebook Showcase Video Ads

In Facebook news, they are rolling out Facebook Showcase Video Ads.

Facebook Showcase Video Ads are a way for "online video and TV ad buyers to participate in the upfront selling cycle" to help them reach their target audience.

In a nutshell, showcase video ads help deep-pocket advertisers share their content with Facebook users.

Right now, campaigns that target US audiences and include the following products can use Facebook showcase video ads - in-stream reserve, in-stream reserve campaigns, and sponsorships.

Why Facebook Showcase Video Ads Matter For Your Business

If your business is trying to reach an audience that is difficult to reach through TV, you can use Facebook Showcase Video Ads to help you get in front of the right demographic.

If you create premium Facebook content, but you're not getting the results your business wants (and you have the budget), instead of running conventional Facebook Ads, you can run Facebook Showcase Ads instead.

If you would like to learn more about Facebook Showcase Video Ads or see other brands using them, click here.

You can read the announcement about Facebook Showcase Video ads here.
 

Share Facebook Events In Facebook Stories

Also in Facebook News, you can now share Facebook Events in Facebook Stories.
 

Facebook Events in Facebook Stories

 
As Facebook Stories grow in importance, Facebook is adding new ways for your to share updates to them.
 

How To Share Facebook Events In Facebook Stories

  1. Go to a Facebook Event page
  2. Below the date, look for the "share" option
  3. Tap on "share your story"

 

When your friends see your event in their Facebook Stories, they can share it with their friends or send a group message to their friends who express an interest in it.

Why Sharing Facebook Events In Facebook Stories Matters For Your Business

Right now, the trend is to have users share their updates as Facebook Stories.

To encourage users to do this, Facebook now allows you to share Facebook Events In Facebook Stories.

This update will help you drive more awareness for your Facebook Events while encouraging your followers to check-out Facebook Stories more often.

To check if you have this update, be sure you update your Facebook app in your device's AppStore.

You can read more about how to share Facebook Events in Facebook Stories here.
 

Facebook Workplace Crosses 2 Million Paid Users

Facebook Workplace has surpassed 2 million paid users.

With more and more Enterprises companies clamping down on using Facebook at work, Facebook Workplace provides a good alternative.

Why Facebook Workplace Matters For Your Business

Facebook can be a great tool to market your business. It can also result in a loss of time for your employees.

Facebook introduced Workplace, a way to access Facebook at work (without all of the distractions of regular Facebook).

Not only does it help boost productivity, but companies are starting to see a lot of value in the data that comes through Facebook Workplace - you can encourage online collaboration within your company.

While 2 million users isn't a lot, compared to the number of overall Facebook users, it's a great start for Facebook Workplace, as it continues to gain traction.

You can read more about Facebook Workplace numbers here.
 

Instagram Business Profile Pages

In Instagram news, they are testing Instagram business profile pages for some users.
 

Instagram business profile pages

Why Instagram Business Profile Pages Matter For Your Business

Instagram is rolling out new ways for your business to build a presence on their platform with Instagram business profile pages.

They look very similar to Google local pages.

You can add your business's address, hours, contact information, website URL, phone number and more.

Right now, they are currently testing this feature, but as always, you'll want to complete your Instagram business profile in its entirety. If your information isn't correct, you can edit your Instagram profile page (if you can find it).

You can try to find other Instagram business profile pages by searching for a location and then tap on "view information."

We couldn't find it when we searched for them, but you might have access to them.

In the meantime, you can check out more screenshots and learn more about Instagram business profile pages here.
 

Updates To Snapchat Ads Education Courses

In Snapchat news, they have updated Snapchat Ads education courses.

Snapchat Explore Education Courses now include new tools and insights to help you get better at running Snapchat Ads, improving your reach, and promoting your business.

In addition, you can now earn a certification of completion as your master Snapchat Educational Courses.

Here is an example.
 


 

Why Updates To Snapchat Ads Education Courses Matter For Your Business

If your user base is on Snapchat and you want to improve your Snapchat Ads expertise, consider taking some of the Snap Educational Courses that they offer.

Snapchat also offers an accreditation program (you can also add this to your LinkedIn profile).

The Snap Ads courses also help you learn about planning your Snapchat Ads.

Try out the updates to Snapchat Ads education courses here.
 

A Twitter Reply Moderation Tool

In Twitter news, they are testing a Twitter reply moderation tool to hide tweets.

Here's a look at the Twitter reply moderation tool.
 

Thew reply moderation tool will let you hide replies under your tweets.

Why A Twitter Reply Moderation Tool Matters For Your Business

The ability to hide Twitter replies could be useful if you are running an event or have to deal with trolls on your Twitter account.

At the same time, if you just want to hide Twitter replies, this feature could quickly be abused.

The good news is that Twitter seems to be increasing transparency for users - you'll be able to see Twitter replies that have been hidden by a user.

While this puts the responsibility on users to moderate their content, hopefully, Twitter will provide some use of artificial intelligence to better help you filter your tweets without the need to manually edit your Twitter account.

This feature is currently in testing. You can learn more about the Twitter reply moderation tool here.
 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
 

Crello

The first tool that we have discovered this week is Crello.

Would you like to create designs beyond static photos?

With Crello, you can produce designs for animated posts, social media posts (Facebook video cover, Instagram video story, etc), digital ads (Facebook, Twitter and Instagram ads), print and much more.
 

Crello

 
If you've used Canva before, the Crello interface should look familiar.

They offer many more types of designs though.

For example, you can create a Facebook video cover photo for your Facebook Page.

If you've been sharing more Instagram Stories, you can create Story posts, Instagram Story videos and more!

If you would like to upgrade to Crello Pro for around $17, you'll get access to animated designs and formats, animation resizing and more!

Create designs for animated posts, social media posts, digital ads and more  
 

BeFunky

The second tool that we have for you this week is BeFunky.
 

BeFunky - iOS

Are you looking for fresh designs for your social media posts or for your blog?

BeFunky makes it easy to create stunning collages and more from desktop or mobile.

While other businesses will rely on popular tools, their designs begin to look the same.

BeFunky provides you with a unique style that helps your content stand out from the competition.

You can try BeFunky for free. If you want to upgrade to BeFunky Plus, you'll get access to premium touch up tools, one-click resizing and more. Prices for BeFunky start at $4.99 per month (paid annually).

Try BeFunky

 
 

Wrap-up

That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.