Welcome to the 203rd episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook rebranding Instagram, WhatsApp, Twitter Snooze, native Instagram and IGTV scheduling in Facebook Creator Studio, Linkiroand more.
For those of you who missed last week's episode on Facebook search ads and new Pinterest mobile ad tools, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 203
Facebook Rebranding Instagram, WhatsApp
In Facebook news, Facebook rebranding is coming to Instagram and WhatsApp.
They will soon be Instagram from Facebook and WhatsApp from Facebook.
There's a chance this push is because not everyone is aware that Facebook owns Instagram and WhatsApp (surprisingly). Now, when you go to app stores and also inside the app, you'll see Facebook rebranding there.
Why Facebook Rebranding Instagram, WhatsApp, Matters For Your Business
Overall, this isn't big news, but it could have a bigger impact on your business, especially if you're a digital agency or marketer helping out a business. While not everyone is aware that Facebook also owns Instagram and WhatsApp, we're wondering whether this will impact usage on either platform.
In the meantime, you can read more about Facebook rebranding Instagram and WhatsApp, click here.
Schedule Instagram, IGTV Posts In Creator Studio
In Instagram news, you can now schedule Instagram and IGTV posts in Creator Studio for Instagram.
Why Scheduling Instagram, IGTV Posts In Creator Studio Matters For Your Business
For the longest time, if you wanted to upload photos and videos to Instagram from your desktop, you had to use a series of workarounds.
Now, you can schedule Instagram and IGTV content using Creator Studio for Instagram.
To use Creator Studio for Instagram, simply connect your accounts. From there, click on the create post button and choose whether you want to schedule an Instagram post or one on IGTV. You'll then be taken to the Editor to schedule your content.
As a business owner, this is a good move to have Creator Studio for Instagram offer scheduling. This way you can focus more on the planning aspect of your social media content rather than on last-minute posting.
You can test out scheduling Instagram and IGTV posts in Creator Studio for Instagram here.
In Testing: Twitter Snooze
In Twitter news, they are testing Twitter Snooze, a feature that allows you to pause notifications for 1, 3 or 12 hours.
Spotted by Jane Manchun Wong, Twitter Snooze, adds a bell icon at the top of Twitter notifications from the mobile app. You can then choose the duration.
Why Twitter Snooze Matters For Your Business
Twitter Snooze seems like a useful feature because it can help curb our need to constantly check our mobile devices.
By adding Twitter Snooze, this could be a way to encourage other social media channels to follow suit and implement a similar feature. This way you can regain your focus as a business owner. Remember, this is currently in testing and hasn't been officially rolled out.
To learn more about Twitter Snooze, click here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- YouTube Premium now allowing 1080p video downloads.
- YouTube adds live streaming support for Android phones.
- Twitter users can send and receive tips via the Brave web browser.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is SocialInsider.
SocialInsider is a social media analytics tool. You can quickly see what is and isn't working across Facebook, Instagram, Twitter and YouTube and make the necessary adjustments to your social media strategy.
By having access to insights, you can also win pitches and also do competitive benchmarking to measure the performance of your clients' profiles.
SocialInsider is available to try free for 7 days. Prices start at $59 per month for the social media manager plan.
The second tool that we have for you this week is Linkiro.
Linkiro is a URL shortener. In addition, you can optimize your links with call-to-actions along with adding a retargeting pixel so that you can retarget users on Facebook, Instagram and more!
To use Linkiro, find a link you want to share - it could be a link on your website or someone else's. Add your retargeting pixel, call-to-action pop-ups and more. When someone clicks on your link, they will see the call-to-action you set using Linkiro.
You can try Linkiro free for 7 days. Afterwards, prices start at $12 per month or you can upgrade to their Pro plan for $49.00 per month, which includes unlimited links, 20 call to actions, 5 pixels and more from the following link.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!