Welcome to the 208th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook In-App Checkout Ads, Instagram organic shopping post ads, a new Twitter agency playbook for improving your Twitter ads, Linkedhub, and more.
For those of you who missed last week's episode on Facebook Messenger business tools, you can learn about them here.
Social Chatter: Social Media Marketing Talk Show - Episode 208
Facebook In-App Checkout Ads & Instagram Organic Shopping Posts
In Facebook news, they are testing in-app checkout ads along with running Instagram ads for organic shopping posts.
Facebook is testing two new features to help you generate revenue for your business. The first are in-app checkout for Facebook News Feed ads.
This new feature will make it easy for customers to purchase products from Facebook dynamic ads without leaving Facebook.
In addition to in-app checkout ads, Facebook is testing the ability to turn organic shopping posts on Instagram into an ad (via Facebook Ads Manager).
Facebook wants to expand letting users sell products via their platform. If organic shopping posts aren't getting traction, users will be able to convert them into Instagram ads, which should help them get more in-front of their audience by paying for it.
Why Facebook In-App Checkout Ads & Instagram Shopping Post Ads Matter For Your Business
If you're a business, you shouldn't worry whether a user has to come to your website or checkout on Facebook. This new change helps to reduce the friction for customers when all they want to do is make a purchase.
The same holds true for converting Instagram organic shopping posts to ads.
If a business is having trouble getting in-front of their customers, they can quickly convert an existing post to an Instagram ad, thus helping them get their product in front of their audience with minimal effort (done via Facebook Ads Manager).
Overall, these are two very useful features for businesses and customers. They help reduce the time between product discovery and purchase, while making it easier for the business to create ads for their important products.
You can learn more about in-app checkout ads here.
Facebook Fan Reply Stickers For Stories
Another update from Facebook this week includes Facebook fan reply stickers for Stories.
Public figures will have access to new features that allow them to collaborate with other public figure accounts for a Facebook Story during an event.
In addition, Facebook is testing fan reply stickers for Stories. Public figures could use Pages to prompt people to respond to a post with a photo or video.
They're also adding an Instagram feature, swipe-up links to posts, which can lead to merchandise and other products that public figures may want to sell to their followers.
Why Facebook Fan Reply Stickers Matter For Your Business
Facebook is adding a host of features for public figure accounts to further monetize their brand.
Facebook fan reply stickers help public figures interact with fans in a safe manner. They also provide a great way to drive engagement by encouraging fan reply stickers.
As a business owner, keep in mind that you don't want to treat your fans as just another number. The more they feel connected with you, the more likely they'll want to keep up with you and what you have going on.
Fan reply stickers, plus the addition of the "swipe-up" feature from Instagram, suggests that Facebook will make it even easier for your business to convert your followers and drive them back to merchandise, your website and much more (basically moving them further down the sales funnel).
Remember, the funnel isn't a slide that automatically moves your customers towards a sale. You will still have to work to engage with them on a deeper level and progress them down your funnel. These features will help.
While Facebook fan reply stickers for Stories are being tested with public figure accounts, in the meantime, you can learn more here.
Changes To Facebook Background Location Sharing
In other Facebook news this week, they are adjusting the Facebook background location sharing policy. to restrict your location when you're not using the app.
Overall, this is fantastic news for iOS and Android users. You'll no longer need to compare your device settings and your Facebook settings. Instead, Facebook will respect your most restrictive settings. This means for example, if you have location settings set to "all of the time," but your Facebook background location setting is off, Facebook cannot collect your precise location when you're not using the Facebook app.
Facebook is also planning on phasing out the background location setting for Android 10. The same holds true for iOS 13 as well. You'll have control over when Facebook uses your precise location information via the Location Services option on your mobile device or tablet.
Keep in mind that just because you don't share your precise location, you may still share this if you check-in to a place, post that you're at a specific event, or even gather this information from your Internet connection.
Why Changes To Facebook Background Location Sharing Matters For Your Business
As users begin to tighten their control on the information that they share, this may mean less information for you.
You may need to increase what you promote and where. For example, are you promoting an event using the Events feature on Pages? If not, you may want to consider trying it. Alternatively, if your content is weak, it may be time to try new techniques, such as contests, adding a social component to your merchandise to invite sharing and more, that invite users to share tag themselves at a location (your store, event, etc) if they're not actively sharing it with Facebook. This way you at least have opportunities to see who is visiting your store.
You can read the announcement on changes to Facebook background location sharing here.
Updates To Facebook Facial Recognition
Also in Facebook news, they are updating Facebook facial recognition.
Starting today, when someone new joins Facebook or you had the tag suggestions setting on, you'll receive a notification about Facebook facial recognition in the notifications area.
If you had the tag suggestions feature on - this controlled whether Facebook could suggest that your friends tag you in photos or videos, this feature is now no longer available.
Why Updates To Facebook Facial Recognition Matters For Your Business
Facebook wants to continue to improve their privacy settings and make it easier on the user to adjust them. With updates to Facebook facial recognition, as a user, if you do nothing, Facebook facial recognition will be turned off by default.
What this means is that if you have it on, Facebook will build a recognition template that will help find photos and videos of you to ultimately protect you from being impersonated, misuse, etc. With it off, they won't be able to build a profile. As a business, if users turns this feature off, you won't be able to tag them (as easily) in content that you share which a user is in.
Ultimately, you'll want to try and build stronger relationships with your customers and instead of you trying to tag them and asking them to share it, encourage them to tag your business on any content that they publish. For example, maybe they are a speaker or guest at your event.
This may mean you'll have to create stronger and more meaningful content that gets them to take action instead of expecting them to share it just because you asked them to. This change is rolling out globally to everyone starting this week.
You can read the announcement about facial recognition on Facebook, here.
Twitter Agency Playbook: Learn Twitter Advertising
In Twitter news, they are rolling out the Twitter Agency Playbook, to help you improve your Twitter advertising.
The Twitter Agency Playbook is a downloadable PDF that discusses how Twitter fits into your overall digital strategy, what makes a good tweet, how to reach the right audience, and of course, the specs needed for creating Twitter ad creatives.
Why The Twitter Agency Playbook Matters For Your Business
One of the biggest challenges with using Twitter is understanding how it fits into your overall strategy.
Once you've figured that out, you have to learn how to write effective tweets (it's more than just copying the headline), and then you have to build the creative for your ads.
For many businesses, they can't get past the strategy, because most often, they don't have one. With the Twitter Agency Playbook, you get a 25+ page PDF, complete with visuals, tips on what it means to be a good follower, the importance of writing a good, quality tweet and, how to choose the most effective ad campaign, and much more. This way your business can begin to incorporate these techniques into your Twitter content and help improve your overall results.
To access the Twitter Agency Playbook, simply click here and get started building an effective Twitter strategy for your business.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook is testing a new desktop layout.
- You can now rearrange your photos on Twitter.
- Instagram is testing Instagram Clips, a TikTok clone.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Hubspot CRM.
Hubspot CRM is a free customer relationship management (CRM) tool.
You're probably wondering why you need a CRM tool for your business?
With a tool such as Hubspot CRM, you can quickly streamline the sales pipeline with current and potential customers.
By using Hubspot CRM, order processing, preparing quotes for customers and more is automated, which will save time for your business and reduce your overall production costs - and help increase your overall revenue.
Install a trusted free CRM tool for your business in a matter of minutes and begin to realize the impact that having one can have on improving your business.
Try Hubspot CRM
The second tool that we have for you this week is Linkedhub.
Linkedhub is a tool that will automatically sync messages between LinkedIn and Hubspot.
This is a very useful tool if you're generating leads on LinkedIn and using Hubspot for your CRM solution.
You can quickly set up new sequences to send each time you make a new connection. These conversations will be logged in Linkedhub and new sequences will be sent out to help you generate new leads, while still knowing where they're at in the process.
Linkedhub is a free tool. To use it, simply install it in your Google Chrome browser.
Try LinkedIn Hub
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!